Bruce MacCormack
@BMacCormack
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I manage technology change for media companies and fight entropy. Building synthetic media disinformation defenses based on provenance.
Joined February 2009
It's incredible to see our partners propelling the adoption of the @C2PA_org standard in these critical products. We're thrilled to see @Microsoft deploy the standard today, further supporting the importance of widespread adoption. #Microsoft #provenance
pcworld.com
AI art generated by Bing Image Creator and Microsoft Designer will include C2PA cryptographic watermarks, identifying those works as AI-generated in order to reassure artists.
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NEW | "We’re about to cross the chasm in terms of photo- and audio realism where [detection] will become effectively impossible, certainly in terms of social media scale." The CAI's @andyparsons spoke to @PatrickKulp @MorningBrew on the open standard and community, on a deadline
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Content authenticity is more important than ever. The first digitally transparent #deepfake created by @truepic @revel_ai & @NinaDSchick illustrates that you can now easily identify the origin of digital content whether human-made or AI-generated.
bbc.co.uk
AI-generated media impacts our confidence in the authenticity of the media we now consume online. Now, more than ever before, we need to be able to answer the question: "Is this genuine?"
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3/ #ContentCredentials allow us to experience content and context together. Watch ➡️ https://t.co/aMUuGqCWgZ Get updates ➡️ https://t.co/Mn7oWxaZtg
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WATCH | "We Hold These Truths: How Verified Content Defends Democracies." We joined the @CSIS to highlight the open standards and CAI community restoring trust in our information ecosystem.
Last week, @csis_isp held a conversation on the potential for new tools to establish authenticity standards in media and online content. Watch the full event here: https://t.co/TDpHAcyFRp
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With the rapid adoption of #AI, fake photos & videos that look authentic are becoming increasingly common. “The scale of this problem is going to accelerate so rapidly that it’s going to drive consumer education very quickly.” - @jeffreymcgregor @nytimes
nytimes.com
Human eyes — and even technology — often struggle to identify images created by artificial intelligence. Experts fear that may hasten an erosion of trust in media, in government and in society.
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Like the documentation authenticating an artwork, digital provenance exists for digital objects. But how, in the AI age, can we trust what we perceive? Join us for #TIN23, with special guests @BMacCormack, @antonia_kerle and @SkiDrew. 30 March • Free: https://t.co/kaes5VpPTu
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You don't want to miss this @CSIS content authenticity event on Monday, March 27th featuring @Adobe @Microsoft @DARPA @StateDept @BrookingsInst @truepic
https://t.co/fxf1fcYz51
csis.org
Please join the CSIS International Security Program for the “We Hold These Truths: How Verified Content Defends Democracies” event on March 27 at 9 am EDT.
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The #2023SummitforDemocracy will take place March 27 & feature a keynote address by @Adobe's Dana Rao. At 9:15 am EDT @_mounir_ibrahim, @andyparsons, & @SkiDrew will give a presentation titled: Digital Provenance Technology and the C2PA Standard in Action:
csis.org
Please join the CSIS International Security Program for the “We Hold These Truths: How Verified Content Defends Democracies” event on March 27 at 9 am EDT.
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PAI will be opening up applications to the Framework effort to additional institutions later this year. Join WITNESS and over 50 global institutions to prevent the harmful uses of #GenerativeAI
@PartnershipAI If you are interested, join us here: https://t.co/RsDndQHgNt
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Knowing how powerful and accessible technology like #ChatGPT is, we're establishing a framework for responsible synthetic media practices, as mentioned by PAI's @CLeibowicz in this @BroadbandCensus article. Stay tuned for more at the end of February!
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Grappling with deepfakes in the era of generative AI: Coverage of media content provenance effort in this @CBSSunday segment. @C2PA_org @BBC @nytimes @adobe @CBC @PartnershipAI @StanfordHAI @Microsoft @MSFTResearch
https://t.co/Fs5xLTNtmS
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We asked @CLeibowicz and @HenryAjder what is the most significant realization that business and society will need to address regarding Gen AI in 2023, and how will #GenAI change the internet for the average user. Click here for their insights:
trustedfuture.truepic.com
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Enthusiastic “yes” to News. “Paper” as a delivery mechanism is both limited and problematic. Recognize and value all of the contributors who defend democracy by keeping us informed.
Newspapers keep people informed, hold governments accountable, and help protect democracy. These are not small tasks. This #NationalNewspaperWeek, let’s celebrate these #ChampionsOfTheTruth for providing Canadians with reliable and credible information. Thank you.
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An altered image purporting to be a CP story is circulating online about the federal environment minister on climate change. This is a fake item and did not originate from The Canadian Press.
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@PartnershipAI posts draft Synthetic Media Code of Conduct. Seeks feedback from community. #deepfakes @MSFTIssues
Now we want to hear from you! We’re sharing the latest version of the Code and are interested in your comments. How can it be more concrete? How should we think about consent? Explore the Code and let us know.
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Microsoft stops offering automated inferences that predict gender, age, emotional state & will restrict use of its facial analysis tool. Some background on our programs & efforts aimed at responsible development & fielding of #AI
https://t.co/JRRc00XH0e
@PartnershipAI @MSFTIssues
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#c2pa has a large, diverse, group of technology and media companies working together to establish a technical basis for secure digital media provenance, as a method of de-amplifying disinformation.
“The world needs to get better at detecting foreign nation-state disinformation attacks,” and “tech companies need to work together to raise our game” says @BradSmi at #CDS2022 in #Copenhagen @AoDemocracies
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Timely insight from the front lines of the disinformation fight. #c2pa #ProjectOrigin
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