Ad Tech Explained
@AdTechExplained
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Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone.
New York, NY
Joined August 2019
Agentic AI will change how ad platforms (and your job) work.Our new explainer breaks it down in great depth, with insights from some of the earliest movers in ad tech building agentic workflows today. Link below: 👇
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Commerce audiences aren’t just for retail media. Built from real shopping behavior, they offer privacy-safe, high-intent targeting across the open web. We break it down with Sovrn: https://t.co/Z3xEuP08qP
#AdTechExplained #CommerceAudiences #RetailMedia
adtechexplained.com
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ACR is the lifeblood of CTV advertising, so why not explain how it works? This week's explainer covers the ins and outs of ACR and is brought to you by @Nexxengroup Link below: 👇
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Ads.txt is easy to understand. Ads.txt for CTV? Not so much. @TreyTitone wrote up the ultimate explainer -- save as PDF and attach to your Jira ticket. Link below...
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"The biggest waste of time in ad tech history" -- @TreyTitone gets spicy on the sandbox in a bonus @AdTechExplained Link : 👇
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We've teamed up with @101Programmatic to bring a series of UI breakdowns to @AdTechExplained. First off, a deep dive on the Amazon DSP. Link below:
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The hottest topic in CTV is live streaming. Read our latest post: Programmatic Live Events Explained Link below...
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Real time consumer intent data, explained. Our latest article, in partnership with @stataratweets Link below: 👇
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Here's the post:
adtechexplained.com
A field guide for the evolving advertising identity landscape
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There are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained"
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The Trade Desk's "Ventura" operating system, explained:
adtechexplained.com
An analysis of The Trade Desk's strategy to create a CTV operating system
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Thanks to @WeAreAzerion for sponsoring our latest article: Sell Side Curation Explained https://t.co/lxWNwomkYc
adtechexplained.com
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#IABTechLab’s Ad Creative ID Framework (ACIF) explained in latest @AdTechExplained article! To help manage programmatic video creatives we have introduced a framework to reinvigorate the concept of a universal creative ID. Read more here:
adtechexplained.com
This new proposal looks to introduce a framework that will hopefully reinvigorate the idea of a universal creative ID.
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The lack of a persistent identifier tied to video creatives fuels enduring nightmares for anyone working in programmatic video. I reviewed current video creative problems and then dove into how the IAB Tech Lab's new ACIF proposal could solve them all. https://t.co/rsT6XUozqf
adtechexplained.com
This new proposal looks to introduce a framework that will hopefully reinvigorate the idea of a universal creative ID.
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Is Viant onto something here? Will this be how we eventually interact with all DSPs? Setting up campaigns manually suddenly seems very antiquated.
Everyone knows that AI will massively change the face of advertising. Here's how...Meet ViantAI. 🚀 Smarter, faster, and more effective planning and buying for any advertiser 📊 Trained on ViantDSP data curated for programmatic advertising on the open web 🔥Product Roadmap
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