Ad Tech Explained
@AdTechExplained
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Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone.
New York, NY
Joined August 2019
Ads.txt is easy to understand. Ads.txt for CTV? Not so much. @TreyTitone wrote up the ultimate explainer -- save as PDF and attach to your Jira ticket. Link below. .
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RT @marketecturetv: "The biggest waste of time in ad tech history" -- @TreyTitone gets spicy on the sandbox in a bonus @AdTechExplained . L….
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RT @marketecturetv: We've teamed up with @101Programmatic to bring a series of UI breakdowns to @AdTechExplained. First off, a deep dive on….
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The hottest topic in CTV is live streaming. Read our latest post: Programmatic Live Events Explained. Link below. .
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Real time consumer intent data, explained. Our latest article, in partnership with @stataratweets . Link below: 👇.
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There are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained".
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The Trade Desk's "Ventura" operating system, explained:
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RT @IABTechLab: #IABTechLab’s Ad Creative ID Framework (ACIF) explained in latest @AdTechExplained article! To help manage programmatic vid….
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The lack of a persistent identifier tied to video creatives fuels enduring nightmares for anyone working in programmatic video. I reviewed current video creative problems and then dove into how the IAB Tech Lab's new ACIF proposal could solve them all.
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Is Viant onto something here? Will this be how we eventually interact with all DSPs? Setting up campaigns manually suddenly seems very antiquated.
Everyone knows that AI will massively change the face of advertising. Here's how. Meet ViantAI. 🚀 Smarter, faster, and more effective planning and buying for any advertiser. 📊 Trained on ViantDSP data curated for programmatic advertising on the open web. 🔥Product Roadmap
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Sonos is reportedly developing a TV streaming device that will use the new Trade Desk TV operating system.
The Trade Desk is partnering with Sonos on a streaming TV device.
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Why would The Trade Desk develop a TV operating system?. 1. Diminish market power of platforms.2. Ensure identity persists.3. Build up ACR data.4. Shorten supply paths.5. Earn supply-side revenue. I dig into all the above and more in this article.
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RT @aripap: This morning two explainers dropped on The Trade Desk's rumored TV OS:. My newsletter tries to put some numbers on it: https://….
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Cox Media claims it can target users by listening to passive conversations captured from smart devices — so maybe you aren’t just paranoid.
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