These are the ad tech trends and stories I'm watching in 2025 🧵.

I wrote a new article to answer a big question: how will agentic AI reshape advertising technology?. The result is a piece packed with real-world insights and bold ideas. Learn what’s possible with AI agents and how they could accelerate your career or transform your company.

“Agentic ad tech explained” dropping on Wednesday on @AdTechExplained. Thank you to everybody who took the time to speak with me about agentic AI. I learned a ton writing this piece, and I hope everyone who reads it will too.

The lawsuit for ripping off Johnny Cash for the background audio will cost more than $20.

After you using any generative AI or agentic features within an SSP, DSP or any ad platform today? If so, I’d love to hear about it!. Looking to write a new @AdTechExplained article on in-market, planned, or theoretical generative AI or agentic ad platform UX features.

AI tools are draining traffic from the open web, and Cloudflare is trying to make them pay for it. New piece on bots, pay-per-crawl, and the slow death of web publishing:.

This chart feels a little premature since we barely know what AI Search advertising will look like

I wanted to firm up my understanding of ads.txt and how it applies to CTV, so I put together this explainer to share what I learned. It will quickly help you understand the sneakily complex group of specifications that work in tandem with ads.txt to stamp out CTV fraud.

Magnite recently invited me to dig into the latest with ClearLine and SpringServe and share what I learned with all of you.

The beginning of the end?. Apple’s Eddy Cue said searches on Safari declined for the first time in April, which he attributed to the rise in people using AI.

Am I the only one who thinks a Perplexity web browser will go practically nowhere? Arc and Brave are great browsers that block ads by default, but they have an incredibly small market share. Why would a browser built to track users for advertising fare better?.

We have reached the end of the Google cookie saga, concluding the biggest waste of time in ad tech history. If you want my unfiltered opinions about the Privacy Sandbox, Google, and how we ended up here, check out the latest issue of Ad Tech Explained (link in reply).

Stop and think about the astronomical amount of time, money, and resources wasted with the Privacy Sandbox in the last 5 years. I am so sorry for whoever developed products using those ridiculous APIs.

Google’s monopoly on display advertising comes to a close as web publishing begins its descent into irrelevance due to AI. Poetic really.