@CultHealth In the Age of #MAHA, pharma marketers face more than compliance challenges. They’re contending with a politicized regulatory environment, collapsing public trust, and rules that can change overnight. Full story in @adweek: 🔗

@CultHealth Kim Wijkstrom, CMO of Vanda Pharmaceuticals, on the White House memo: “We were frankly confused by it. It wasn’t very clear, and we’ve been reviewing legal agents… given the hoops we have to jump through.”

@CultHealth Kimberly Jones, CEO of Butler/Till, said her teams are constantly rewriting legal guidance as new information emerges: “Needless to say, we’ve been writing a lot of field leads… there’s always some new tidbit in the news.”

“What the administration has done from the regulation is confuse everyone,” said Laurence Richards of @CultHealth. “They scared the living crap out of every single [pharma] company.”

Under Trump, the White House has taken an increasingly aggressive stance toward the pharmaceutical industry—linking Tylenol use in pregnancy to autism, signaling FDA label changes and amplifying skepticism of mainstream medicine. The result: regulatory whiplash.

What does it mean to market pharmaceuticals in the Age of MAHA—as Trump and RFK Jr. stoke mistrust and rewrite the rules of pharma advertising? At #AdvertisingWeek, marketers described confusion, legal fire drills and media shifts in a volatile new reality. 🧵

#NEW in @ADWEEK: Former @Ford & @eBay CMO Suzy Deering returns to @PublicisGroupe as the first CEO of Publicis Sports. After helping shape the practice’s strategy, including the Adopt (Apr) & Bespoke (Jul) deals, she’ll lead its next phase of growth. 🔗 https://t.co/jok2zvNvks

#NEW in @ADWEEK: @EdelmanPR bets on leadership & AI to grow its marketing share. → Mainardo de Nardis named COO → Brian Buchwald to lead transformation → Launches ECOS, an AI platform for earned media 🔗 https://t.co/k4EXpRQDfo

Can a PE-backed indie scale like a holdco without becoming one? After 12 acquisitions, @Gravity__Global names Jose Lozano CEO. His bet: #AI + agility can help the agency challenge the giants without the baggage. My latest for @ADWEEK: 🔗 https://t.co/3GiZ3ert4E #exclusive

#NEW @ADWEEK #exclusive: @PublicisGroupe names Deepti Velury global CEO of production and unveils #Leona, its in-house agentic AI engine. A bold move to put AI and data at the center of creative production: 🔗 https://t.co/9q5JH4bMHS #AI #agencies

WHERE ARE THE AMERICAN UNIONS AT? HELLLO????

no thoughts…. just this 1950s collar/gloves combo ✨

.@Havas & @HorizonMedia's new JV doesn’t just help them scale; it helps them survive. With mega-holdcos like @Publicis, @WPP & soon @Omnicom & @IPG dominating global media, Horizon Global is a bid for 2 mid-tiers to stay in the game. My latest for @ADWEEK:

#NEW in @ADWEEK: @Bayer has handed its $720M global consumer health account to @IPG, spanning brands like Aspirin, Claritin & Alka-Seltzer. @FCBglobal led the pitch. The win comes ahead of IPG’s merger with @Omnicom. 🔗 https://t.co/vj7vaLOztb #agencies #accounts

#NEW in @ADWEEK: @Havas & @HorizonMedia launch Horizon Global, a $20 billion #jointventure spanning 100+ markets. The new network takes aim at global media reviews as consolidation reshapes the market. 🔗 https://t.co/fPGvuhFZ0D #jointventure #advertising

sorry i didn't text back i got writer's block

.@stagwell is experiencing backlash for its work with Israel's foreign ministry. Employees at Stagwell agencies discovered this through media outlets rather than internal announcements, leaving many surprised and concerned. Some staff members are now job-hunting, worried about

team dretsch, bratmobile, eldritch anisette, pohgoh, the softies, tiger trap, habak, ida, x-ray spex, tacoma radar, sleater kinney, rainer maria, strawberry switchblade………..

Thank you @guardian and @ArwaM for the @ADWEEK shoutout! https://t.co/wWhZTF9fOq

#NEW in @ADWEEK: Magid is expanding into agency partnerships with a new exec hire. Alec Bardzik joins as SVP of brand & agency strategy to help agencies tap EmotionalDNA data + AI tools. The firm sees a “multi-million dollar upside.” 🔗 https://t.co/TxQaKjGPsa #exclusive