Trishla Ostwal
@trishlaostwal
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covering AI + tech for @adweek •📱signal: trishla.07 • @ColumbiaJourn alum
New York, NY
Joined March 2019
Scoop: OpenAI is developing in-house ad-buying tools for ChatGPT, a rare move outside Google/Meta/Amazon. This could be a step toward offering an ad infrastructure to other brands. https://t.co/hpl5z72G17
adweek.com
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.
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Brands are rushing to put their digital ad spend on @Reddit after the platform claimed it leads to a higher chance of showing up in AI search results. @TrishlaOstwal spoke with ad buyers and agencies about this trend, and also reviewed a pitch deck from Reddit on the topic.
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SCOOP: Bloomberg Media COO Julia Beizer is leaving the company this month to join Microsoft. There, she will lead Microsoft’s AI news product and work under Microsoft AI CEO Mustafa Suleyman. Story below ⏬
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A digital artist from South Carolina has released his new project — an art installation featuring autonomous robot dogs with hyper-realistic masks of public figures. What You Need to Know is now streaming exclusively on @DisneyPlus. Stream now: https://t.co/1eQS0XFp5N
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NEW: @Adweek independently verified new ad hooks inside the ChatGPT Android beta — the clearest sign yet that ads aren’t just a thought experiment at OpenAI. The code points to search/shopping-style modules. Experts say it’s the early plumbing OpenAI needs before piloting ads
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News: @AnthropicAI makes its first-ever acquisition, snapping up Bun—the engine behind Claude Code. The coding agent hit $1B in revenue just six months after launch and is scaling fast with customers like Netflix, Spotify, and Salesforce.
adweek.com
Claude Code has already hit $1 billion in revenue in its first six months, Anthropic’s chief product officer said
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new: OpenAI developed a new model, Garlic, that could bridge gap w/Google in pretraining fixing pretraining problems is ~crucial~
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Sources: During a recent private call, OpenAI's investors asked about external signs that ChatGPT's growth is slowing. CFO Sarah Friar said time spent was down since "content restrictions" were added in Q3, but that the trend is expected to "reverse"
sources.news
OpenAI’s CFO told investors that ChatGPT's engagement has softened. Also: Mark Zuckerberg's AI bubble warning to Meta employees.
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Three years since the debut of ChatGPT, the $500bn start-up is facing significant challenges to its dominance in AI https://t.co/i3cQldRRXl
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This holiday season, some shoppers are starting earlier, and using AI tools rather than @Amazon or @Google. Instead, they’re using platforms like @ChatGPTApp or @Perplexity_ai as the first stop for gift research, product comparisons, and deal hunting before a retailer site is
adweek.com
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
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Deepak Chopra is on the Epstien files, are we surprised?
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CloudX, which uses Anthropic's Claude to automate mobile ad pricing and inventory optimization for publishers, raised a $30M Series A led by Addition (@trishlaostwal / Adweek) https://t.co/aiks9Uwz86
https://t.co/dOOmbOKK37
mediagazer.com
Trishla Ostwal / Adweek: CloudX, which uses Anthropic's Claude to automate mobile ad pricing and inventory optimization for publishers, raised a $30M Series A led by Addition
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CloudX, which uses Anthropic's Claude to automate mobile ad pricing and inventory optimization for publishers, raised a $30M Series A led by Addition (@trishlaostwal / Adweek) https://t.co/1VtRjaVlpv
https://t.co/4zYPvkqYWH đź“« Subscribe:
techmeme.com
Trishla Ostwal / Adweek: CloudX, which uses Anthropic's Claude to automate testing mobile ad pricing and optimizing inventory for publishers, raised a $30M Series A led by Addition
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How high are OpenAI’s compute costs? Possibly a lot higher than we thought
ft.com
Inference inferred, revenue reconstructed, cash burn quantified
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New: The next generation of new media companies will come from YouTube. The platform has long been a critical part of the platform economy. But thanks to a variety of factors, it's now becoming the preeminent incubator for startup media ventures. Full story in the thread below.
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