In August we spent $3.4M on ads across my two DTC brands. Below is the breakdown of our creative output for the month I’ll also share: - some lessons we learned - breakdown how we track output across Creative Strategists, Editors, Designers and Agencies Hope it’s helpful ✌️
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Obsessing over “win rate” of your creative output is stupid, focus on spend. It’s up to the media buyer to only scale spend if performance is strong. Spend is the highest value KPI when assessing your creative team’s work —> are they creating ads that are eating up spend
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When we access our creative strategists…we look at spend first and then of course factor in ROAS. We use Northbeam, so NB1DC is our North Star. Anything above a 1x is ripping for us. We care less about output as long as they’re creating concepts that eat up spend. Obviously
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For this brand we’ve brought in 5 agencies. One is solely for video editing output and the other four are creative agencies that we pay a flat monthly fee. We believe that having many players bringing new ideas to the table is an important for creative diversity. Some focus on
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The last thing I’ll say is that we’ve stopped focusing on making so many variants of ads. Variants = hook/headline Meta will choose one variant and put all dollars there. Focus on increasing new concepts. New concepts —> more diversity —> more spend —> more scale
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