In August we spent $3.4M on ads across my two DTC brands. Below is the breakdown of our creative output for the month I’ll also share: - some lessons we learned - breakdown how we track output across Creative Strategists, Editors, Designers and Agencies Hope it’s helpful ✌️
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Obsessing over “win rate” of your creative output is stupid, focus on spend. It’s up to the media buyer to only scale spend if performance is strong. Spend is the highest value KPI when assessing your creative team’s work —> are they creating ads that are eating up spend
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When we access our creative strategists…we look at spend first and then of course factor in ROAS. We use Northbeam, so NB1DC is our North Star. Anything above a 1x is ripping for us. We care less about output as long as they’re creating concepts that eat up spend. Obviously
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For this brand we’ve brought in 5 agencies. One is solely for video editing output and the other four are creative agencies that we pay a flat monthly fee. We believe that having many players bringing new ideas to the table is an important for creative diversity. Some focus on
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The last thing I’ll say is that we’ve stopped focusing on making so many variants of ads. Variants = hook/headline Meta will choose one variant and put all dollars there. Focus on increasing new concepts. New concepts —> more diversity —> more spend —> more scale
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One of the biggest mistakes scaling shippers make? Chasing the cheapest carrier—only to face 3–7 day transit windows & surprise fees that break promises & damage trust. Low-cost carriers can work, just set expectations up front.
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@zachmstuck When you find a concept that’s performing are you then iterating and testing new hooks?
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@zachmstuck Look into the Swiss Army knife method by Perry Marshall. https://t.co/LAiEEDNB62 Will revolutionize how you create new ads and angles. Here is the PDF but his course on it helps clarify it. https://t.co/OXppVU1asl
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@zachmstuck Yeah focus on one thing doesn't usually bring about progress. The game is work smarter not harder.
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@zachmstuck Exactly, putting energy into fresh ideas beats endlessly tweaking the same old concepts
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