Yoann Pavy
@yoannpavy
Followers
2,160
Following
1,100
Media
479
Statuses
3,911
I tweet about growth 🚀 Head of growth | Podcast host of "In Growth We Trust" 🎧
Listen to the pod 🎧
Joined June 2009
Don't wanna be here?
Send us removal request.
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Last Seen Profiles
This is the cheapest traffic on the internet rn!
I've cracked the matrix, took the red pill
For those replying to my tweet yesterday, I've made a Loom for ya.
Follow, like, and reply "💊" to this tweet
And I'll share the link to the loom.
Will you follow the white rabbit?
669
37
628
This is the best $1 you'll ever spend on X rn!
Yes, I've made another Loom for you.
Follow, like, and reply "💰" to this tweet.
And I'll share the link to the loom in DMs.
It actually converts people too.
Do it before it doesn't work anymore.
113
6
107
@spriteclubNFT
Finally bought my first NFTs, it took me a year to go for it but I am here...The Prologue was dope ✅
4
8
70
i've cracked the code folks.
it's game over.
"A £0.01 CPA isn't cool. You know what's cool?
A £0.002 CPA."
14
2
41
The UK has now 17 exited unicorns. I led early growth at 2 of them (Depop & Deliveroo)
That’s 11.8%
Who’s got 3? Show yourself.
16
2
37
I'm committing to a podcast build in public challenge
The rules?
- Tweet 1x/day
- Thread 1x/week
- Engage daily (for follower growth)
Goal?
- Build a community
- Make connections
- Learn and share value
- Get clarity (bonus)
[🧵Thread for Accountability and Progress]
2
0
25
@HuinGuillaume
@tim_cook
I disagree it’s SUPER cringe. Come on.
The best piece of brand content you’ve seen?
Wow 😮
1
0
27
Building distribution? Here's the hack:
Don't waste time on tasks, focus on the system 🧩
Create marketing routines
Automate or delegate stuff
Repeat 'till it clicks
Bam! Massive growth 🚀
So huge you're paying off mom's house 🏡
1
4
19
marketing is about creating digital mass on the internet -
@codyschneiderxx
said that
i love it
used to call it momentum
not good enough
our job is to create gravity
become a planet
2
0
15
Day 45 (podcast build in public)
388 downloads
in one goddam day
what’s going on?!?!
i can’t even track it
podcast analytics is so 2003
6
0
16
marketing was not a passion to me
but it became one as i got good at it
follow your passion is bs
find something you’re good at
5
1
16
Day 36/37/38 (podcast build in public)
61 downloads
41 downloads
36 downloads
pacing +30% MoM to date
- shout out to our 1 listener in Hong Kong 🇭🇰
- 60 subs on
@beehiiv
early early days
- 1 potential sponsor already
- got offered an hour of studio for free
letsgo
2
0
15
grew this podcast from 1k to 2k/month downloads
now aiming to go from 2k to 4k/month
imagine that
let’s do it
bye
7
0
16
not bad for a start
3,000+ subs
49% opened
14% CTR
podcast + newsletter just like Batman and Robin
PS
@beehiiv
is great
2
0
15
10 away from 2,000 followers
bring on the champagne, the cars, the cribs, and the private jets
2
1
16
most underrated marketing channel
your own podcast
best for trust
best for affinity
best for long term brand
everyone wants to be guests
do it weekly
watch it grow
let others compete on cpc
1
0
15
coming soon
app installs straight from Facebook
more ways to get users
better conversion rate
new arbitrage to be discovered
more growth
3
0
15
+640% in Tweet impressions!! And no I'm not gonna sell you a course on how to do it.
I changed my mind:
Twitter > Linkedin
7
0
15
i cannot DM everyone, reached
@X
daily DMs limit
thinks im a robot
i promise i'll come back to everyone but might take a few days
its annoying
4
0
15
the podcast got 302 listens in one day yesterday!
new record...
you can listen to it too 👇
2
1
15
Shout out
@11FS
📯
WE WON!
You're officially looking at the 2023 winner of the Best Experience Design: Consumer category at the 11:FS awards.
Big thx to 11:FS, the judges, everyone at
@nude
, and our customers... ❤️
#11fsawards
#fintech
2
1
13
@codyschneiderxx
let it burn mate
Linkedin text ads
right hand only
only pay for clicks
get 1,000s impressions for free
watch your direct traffic grow over time
do it now while it lasts
now burn
4
1
14
The Escaping Twin Flames Netflix documentary is a marketing masterclass…trust me
#escapingtwinflamesuniverse
#community
#marketingtips
#netflixseries
1
1
13
there seem to be glitches on X, Meta and Linkedin Ads rn
basically the cheapest traffic and clicks ever
but but but…
it’s not for everybody, probably not ideal to sell a product, i don’t recommend
but but but…
if you have a podcast, youtube or a newsletter
it’s for you!
3
1
13
working for a startup?
embrace chaos
think solution, not problem
do the unscalable
find an arbitrage
do what big companies won’t do
meetings < 30 min
what did i miss?
4
1
14
It’s fascinating how Patagonia is such a cult and cool brand.
And they never had to do a shitty marketing “activation” with a tier 1 celebrity on Tiktok.
Yvon Chouinard is the GOAT.
That’s him 👇🏻
1
0
13
Shooting me shot here.
@HarryStebbings
i’d love to have you on my podcast about growth marketing.
It’s called ‘In Growth We Trust’
It’s growing fast.
What do you say?
2
0
13
woke up to 600+ new followers and 75k views. BIG thank you. Working through the 500 DMs daily limit
be patient folks. it's coming. I guess I'll do more of these now.
This is the cheapest traffic on the internet rn!
I've cracked the matrix, took the red pill
For those replying to my tweet yesterday, I've made a Loom for ya.
Follow, like, and reply "💊" to this tweet
And I'll share the link to the loom.
Will you follow the white rabbit?
669
37
628
4
0
12
But Yoann, I'm too senior to be doing Facebook Ads...
Listen, I strongly recommend outsourcing, automating, and hiring in order to get your time back and scale.
But, I believe that you should get a certain level of expertise before passing it to someone else.
In my career,…
6
0
13
i’ve got a
9-5
@nude
(fintech app)
5-7
@IGWT_pod
(podcast)
7-12
@z_end_world
(virus zombie game)
the common denominator is growth.
0
1
12
i grew a 10 years marketing career
thought i tried everything
👉 Paid ads on every channel
👉 Organic content
👉 Referrals
👉 Product-led growth
👉 The list is too long…
recently discovered cold emails
45% opened
6% clicked
mind blown
2
0
12
LinkedIn glitch = millions of impressions for
@nude
Meta glitch = millions of impressions for my indie game
@z_end_world
and podcast
@IGWT_pod
X glitch = launching that today
Youtube short glitch = next week
All for less than $10 per day!
Distribution on steroids go brrr
3
0
10
aiming for 1,000+ on the wait list by Tuesday.
how fast can this game spread to 1m users once live on Halloween?
7 days?
2
1
12
The True Classic creative strategy: let the creatives do the targeting.
2
1
11
jumped 99 places - ranking 19 in the UK
it’s mad
Top 20 marketing UK podcast
Let’s go 🚀
4
0
12
Consider this - a CDO, a Chief Distribution Officer with influence.
They've got followers and subscribers. They join your startup for a cause.
Strategic influence, target driven.
Time to level up, hire a CDO. What are your thoughts on this new paradigm shift?
2
0
10
Copenhagen bound.
First shop they asked me if i wanted champagne…
just give, don’t ask.
1
0
11
every iPhone 15 Pro Max comes with my podcast pre installed and ready to play
In Growth We Trust
Top 3 marketing podcast in the UK
this shit too easy
launched only 3 months ago
4
1
11
podcast most underrated growth hack
👉 go to an Apple store
👉 find a display phone
👉 go to apple podcast
👉 find your podcast
👉 play it
👉 follow it
👉 leave a review
👉 rinse & repeat
instant boost in organic rankings
more social proof
what do you say?
1
0
10
This should be illegal.
+11% CTR
£0.07 CPC
small spend for now
but not for long
find the arbitrage
put your scuba mask on
dive in
don't forget your submariner
see u on the island
4
1
10
change of plans...
after 55 days of daily posting about our podcast stats
decided to do it only monthly but with more details and tactics
daily doesn't give much value to you
i can see it in the stats
meanwhile, i'll stick to shitposts about marketing and growth
we move
3
0
11
Day 54 (podcast built in public)
26 downloads
took me 54 days to realise i should've said 'built' and not 'build' in public 😆
pacing +141% MoM in July
going from 1k downloads to 2k is mad!
August will be interesting cause it's summer but ~3-4k would be dope.
3
0
11
12 hours 22 minutes and 53 seconds...until my side project goes live 🎉
And if you want access to the app at midnight tonight, make sure you sign up for the waiting list.
Go to:
z-end dot world
a thread 🧵
4
0
11
marketing is like bodybuilding
to become the best you need to work out with the best
seek out the best people
become friends
exchange ideas often
twitter is great for that
be like Arnold
0
0
11
Stop masquerading marketing as software dev. T-shaped marketers, MarDevOps, RevOps, agile marketing, full-stack marketing?
Let's drop the facade. We're not pushing out code, folks. We're crafting campaigns.
And hey, there's no shame in our game. Let's own it.
4
1
11
looks like we’re the only non-
@HubSpot
network podcast in the top 5 marketing chart 🇬🇧
i’m open to offers
haha
wdyt?
1
1
10
we're approaching 1,000 subs on the podcast between Apple and Spotify...
976
in 4 months.
we're onto something
@MakeJayell
Tune in - search 'In Growth We Trust'
1
1
10
Discovered life's best lesson in my 20s.
Forget startups, launch a side-hustle.
Diminish risk, amplify learning.
It's your ticket to mastering marketing,
Your digital CV in the making,
And your passage to the start-up realm.
0
0
9
Hey, just droppin' some marketing knowledge on you guys:
People really dig how you make 'em feel way more than the nitty-gritty of what your thing does.
So, aim for the feels, not just a run-down of all the bells n' whistles.
0
2
9
about the pass 5000+ downloads on the podcast today.
big milestone.
@MakeJayell
and I launched June 1st.
we now average 60+ downloads daily.
and we’re only getting started.
2
0
9
i thought i was good at marketing and building communities
today i discovered that my wife is running a 800+ sell & swap group on WhatsApp
she’s the pro
i’m a rookie
also we need to talk more haha
4
0
10
i dont get why some marketers get butt hurt when a fresh idea or a new way/angle of doing things come up.
it’s not that deep.
But it shakes their beliefs and they can’t process it.
to me, it’s fun, it’s experimental, it’s trying new stuff.
you’ve got nothing to lose.
1
0
10
virality is the holy grail for growth folks
so i m building à game where the gameplay IS virality
it’s literally a virus
people get infected
you get points by infecting people
we’ll make the k factor a live data point on site for everyone to see in real time
fuck it
1
0
9
Day 47 (podcast build in public)
23 downloads
100+ follows on Apple Pod
400+ follows on Spotify
been consistently in the top 30 marketing podcasts on Apple in last 7 days
still pacing +190% MoM in downloads
newsletter at 200+ subs
📈
2
0
10
Day 51 (podcast build in public)
58 downloads
the Apple store hack worked a charm
gained 20+ follows and doubled our ratings in 24 hours
as a result…
ranking top 3 marketing pod in the UK on Apple
i might go to an Apple store daily now
haha
2
0
9
Only been tweeting seriously for a week.
Already connected with some dope people.
@codyschneiderxx
is one of them.
2
0
9
last night worked on gameplay
viral loops
onboarding flow
my bro on backend, referral tech and website
we bought the domain
it’s on
1
0
9
Ive been working as a full time growth CMO at
@Nude
for a year now and I want this role to become my signature marketer move.
No small feet since I’ve worked at Deliveroo and Depop before. Two of the very very few UK startups who exited as unicorns 🦄
A thread
1
0
9
I would never join Deliveroo or Depop today.
Timing is everything.
Momentum is everything.
1
0
9
Day 50 (podcast build in public)
91 downloads
shit’s good
nothing else to declare today
0
0
8
IT’S LIVE!
In Growth We Trust
podcast available EVERYWHERE.
Even on Youtube!
Probably the best podcast introduction known to mankind.
0
1
9
Marketing straight-up:
They'll remember the feels, not just what your thing does. Focus on vibes, not just features.
1
0
9
my little bro is a degen eng
i’m a degen marketer
we decided to work on an app together
all geared toward virality and network effects
we have the concept
we have the gameplay
the release date will be 31st October
spooky
2
0
9
600+ new followers in the last 24 hours.
Hello 👋
If you're into growth and marketing, make sure you listen/follow my podcast.
Search:
'In Growth We Trust'
Available everywhere you get your podcast from.
0
0
9
Day 41 (podcast build in public)
45 downloads
Jake and I did a thing.
apple podcast ‘follow count’ is very important.
so we (Jake) embed the follow inside a deep link
10/10 growth nerd shit
now everyone who we contact = a follower
try this:
📈
3
0
9
full podcast episode upload on X
'In Growth We Trust'
with
@michaellorenzos
looking to level up your marketing game?
our newest podcast episode dives into the world of growth marketing with insights from Michael.
join us.
0
1
9
i’m thinking i should change my title to Chief Distribution officer.
i would be the first
that’s it. i’m the first CDO
feels more accurate that CMO or CGO
4
0
9
1
2
8
Your customers won't just spread the word. That's a marketing myth.
These days, distribution is a science.
Engineer it.
2
1
9
This is what you need to understand.
ONLY people on the wait list will be able to play.
So sign up before it’s too late.
612 humans already understood that.
1
2
9
🌿 Thirsty for some industry insights? Our latest episode features Aaron, the mastermind behind a DTC drink brand called BRĒZ and agency Lucyd.
For all the DTC folks on X you might know BRĒZ from the amazing
@iamshackelford
🏆
5
1
9
I've been thinking a lot about the concept of games like movie franchises and sacred dates like tradition...
because people love a sequel and people love Xmas as two examples.
let me try to explain 👇
1
0
8
it’s-a-me Mario
We're interviewing our CMO
@yoannpavy
for this week's episode of Adultish. Subscribe before Sunday to get it straight to your inbox 📬
1
1
7
1
0
9
look what you’ve done to me
@codyschneiderxx
good growth people find marketing arbitrage any way they can
this one the most gangster ive seen in a while
1
2
23
0
0
8
Day 29
104 downloads
we reached 1,000 total downloads in month 1
our second guest
@codyschneiderxx
coming clutch
with the buzzer beater
we’re only getting started
0
0
8
new clip from the podcast - go listen to the full episode this weekend
feat.
@michaellorenzos
📌 Marketing metrics have nuances - take time to understand them
#marketing
#ingrowthwetrust
#growthmarketing
#marketingdigital
#podcast
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