Vineeta Singh
@vineetasng
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CEO @trysugar Mom. Running, cycling, swimming person - in that order
Mumbai
Joined October 2013
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어린이날
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こどもの日
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#HAPPYBAEKHYUNDAY
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#해피큥데이
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Al Jazeera
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#HappySkyDay
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Sodoma e Gomorra
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#LIVTOT
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D-1 to BLOSSOM
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Happy Cinco de Mayo
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Pinned Tweet
Dad didn’t want us celebrate his 70th birthday last year. Insisted on waiting another couple of months and celebrate when he reaches the highest count of new protein structures discovered. In the world. (1/n)
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What kind of a crazy person wakes up at 4am on a Sunday to run 30 kms?
The kind that wants her kids to always remember that they’re capable of a lot more than they think they are ❤️
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Not the end of an era, but the beginning of a new wave ❤️
#sharktankindia
season 1 has finished and what a season it’s been! Everyday we learnt something new and everyday was inspiring!
#grateful
#satnamwaheguru
ੴ 🙏🏼🌑
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I don’t have words to describe the courage, clarity and honesty of the entrepreneur who under the glare of 14 cameras is able to make the choice to be a better provider for his family rather than continuing to go after his dream!
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Dad got Covaxin, mom Covishield! Now parents also want the thrill of A/B testing 🤷🏻♀️
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My Uber driver must have been a VC in his past life! Rejected me 4 times in a minute 😅
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And then at 23, I turned down that “1 crore” job offer to start building. After 13 years of entrepreneurship, I still don’t “earn” as much, but even if I did, it wouldn’t matter. All I want to do is keep on building. So, yes, I get it now. “Irrational passion” must be genetic (n)
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If you're leaving a corporate career to work at a startup, remember that one of the most important ingredients you'll need to succeed there is belief! Setbacks are inevitable and way too many people interrupt compounding by not having enough belief (1/2)
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We speak abt growing the market and category creation on
@sharktankindia
- one of the biggest category creators has been
@procamintl
. I ran the Mumbai Marathon in 2007 first when under 500 runners ran the 42km race. Yday there were 7200+ & thousands more couldn’t be accommodated.
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Been 3 days & I can’t get over the fact that
@Swiggy
delivered swimming goggles to me at 7:30AM when I couldn’t find mine ❤️
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TEDx IIM Ahmedabad out now. Talking about the 3 questions I ask myself everyday:
1) What would I do if I didn’t have to worry about failing?
2) Am I dreaming big enough?
3) Am I lifting as I’m climbing?
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Both my parents worked & I left home at 17, so didn’t have much time with them, but the 3 simple things they taught me made the greatest difference to my life:
1) Ambition is good. For girls too!
2) Good things take time, patience & a lot of hard work
3) Health is the real wealth
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10cr of revenue is 1.35 million in VC language and 100 million in Big 4 language! Am I the only one who speaks in lakhs & crores? 😅
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Been dealing with paid PR about my death & my arrest for 5 weeks. Ignored it at first, then reported to
@Meta
several times, filed
@Mum_CyberPolice
complaint but it’s not stopping. The hardest part is when folks panic & call my mom 🥺 Few of the posts are below. Any suggestions?
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Good time to recommend Rafa’s book: Rafa My Story! Keep learning resilience from this man ❤️
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5 lakh SUGAR products were bought in Nov for 24 crores and 50% of this was offline.
Experts can be wrong at times, but customers are always right.
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Overheard that a marathon is a 10km race with a 32km warmup. Important to finish strong because compounding is back-ended.
Back-ended compounding is the reason I disagree with the career approach of “hitting a number by a certain age” & THEN “following my passion”! (1/3)
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Yeh toh bas shuruat hai.
Not just for women’s cricket, but for women everywhere.
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Perils of pushing my dentist for an appointment on 15th Aug 😬
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Half the climate change is being caused by all you "AC + Blanket" kind of people! 🙊
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Word.
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Someone just asked me: How cliched is it that the only female IIT Madras entrepreneur we know of, runs a cosmetics company?
Firstly, there are many awesome women like
@SaiGole
who run more "tech" companies that I guess you'd consider more "legitimate" for an IITian to run! (1/n)
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The privilege of partnering with not only the greatest, but also the nicest, most generous star of our times 🔥
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So inspired to fly with all women crew on
@IndiGo6E
this morning just after I learnt that India at 12.5% has the highest percentage of women pilots in the world ☀️
#WomensDay
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Dear Uber & Ola
Your feature of not showing drivers the destination is not working in 2021. Drivers are not earning enough to care about penalties/ratings. Riders are getting harassed!
Please drop this feature till drivers have their earnings back & start caring enough for you.
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Be impatient about the input every single day, but be patient about the outcome over 20 years.
Same stage at
@iitmadras
22 years apart ❤️
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It’s a goal he has worked towards for more than 30 years in the his lab at AIIMS, which is now named after him. 365 days a year for 30 years including every Sunday. As a kid, I’d see him go back to his lab after dinner and often work through the night. (2/n)
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Mom & I took vacations without him. People got used to not seeing him at family functions. His retirement age went by. Noone flinched about him not slowing down. He was on a mission to keep adding new proteins to the global Protein Data Bank & enable critical drug discovery (3/n)
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He said that he feels he has it in him to do many more of these discoveries while he’s still healthy and that he’s actually as excited about it as he was on Day 1. So, even through 2020, he has been in his lab everyday. (5/n)
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कभी कभी खुद की belief से भी ज्यादा विस्फ़ोटक fuel होता है someone else believing in you ❤️
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Last year there were only a couple of Nobel laureates on the list who had contributed more structures than him. So when he finally hit his goal in Jan with 600+ protein structures to his name, I asked him how he feels about accomplishing a goal he has worked on for 30 years (4/n)
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Look Ma, I spoke Gujarati on KBC (and helped 2 well deserving humans make some money!) ❤️
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While I was growing up, I could never understand my dad’s “irrational passion”. I’d argue with him all the time about how crazy it was to dream about 600 when he wasn’t even adding 15 in a year! l vowed to not be a scientist or a doctor. (6/n)
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If Atomic Habits & Psychology of Money made a baby together, it would read:
Investing in self is exactly like investing in markets
1) Consistency & baby steps > sporadic big moves
2) Play the long, patient game
3) Measure & track progress but don’t expect results to be linear
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Took on Nike for dumping her when she had a baby, ran
@Tokyo2020
in her own brand of shoes & at 35, won 2 more medals to be the most decorated American track athlete ever!
@allysonfelix
thank you for showing 3.8 billion women that we shouldn’t let anyone stop us 🔥
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Routine-Reward cycle on most Sundays (15K Run followed by Cuddles) ❤️ Routines are definitely more powerful than Will Power (Credit: Charles Duhigg & James Clear)
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Funding isn't a milestone, but when it coincides with the biggest month in sales ever for
@trySUGAR
, it's time to express a ton of gratitude. For our crazy team, our passionate customers and of course the best set of investors ever!
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Belief is a rare trait because it often defies logic and it can't be taught at schools or in online courses. It's those moments when you decide to keep pushing through tough times that end up determining how enriching your startup journey will be :) (2/2)
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Happy to restart office in small batches. Some young companies need it:
1) Innovation is often born at the cusp of teams
2) People draw inspiration by observing role models they “run into” at office
3) Social connections born out of small talk are essential for mental health
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Someone pls explain to
@HDFC_Bank
how retention is easier than acquisition before they get completely disrupted!
They call me for loans 6 times a day including at night & on weekends, but don’t respond to a simple query I’ve emailed, called for, DMed 6 times in the last 60 days!
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I’ve finally decided to stop responding to communication addressing me as Vineet. Goodbye, alter ego!
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New (financial) year, new possibilities! Finally a retail sales kick off for FY23 “in person”
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Borrowing from family knowing whatever happens,can’t lose their money. All of it sounds like Ganesh’s story but is also mine & probably every entrepreneur’s.
Proud of you,Ganesh for doing the right thing. You’ve more courage than me & I hope to see you build your dream again soon
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Motabhai is even more badass than Masa 🔥
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Trophies & papers exist to inspire kids more than money ever can ❤️
Thanks
@EconomicTimes
40Under40 for this. My boys are thrilled (and are a lot more forgiving of mama’s “screen-time” now)!
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Mothers get stronger & more giving with age!
Mine turned 70 yday & I asked her what she wanted for her bday. She told me to fund pvt school fees for 5 girls from Morna slums, from where many kids she’s been teaching everyday for 10 years since her retirement from ICMR (1/n)
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The big winners pay for thousands of failed experiments.
- Jeff Bezos
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This pic for me is not about “juggling multiple roles”, but about being who I want to be. Every Single Day.
#everywomanisawonderwoman
@trySUGAR
Privileged to learn from the wonder women around me:
🔸
@runophilia
for juggling multiple roles
🔸Ma for adapting to teaching via Zoom
🔸Sis for contesting IIM-B SAC President elections & winning
🔸Team
@trySUGAR
for building through rain or shine
Thank you for inspiring! ✨
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What women need is more role models! The next decade belongs to women because we’re seeing so many emerge.
From today’s
@EconomicTimes
(PC:
@IamShajanSamuel
)
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Falguni Nayar, the sole founder of Nykaa, a profitable Unicorn with >1500 cr revenue, is still being introduced as KKR India Head’s wife in 2020! When will this end?
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Proud to present the backstory of the startup that took the longest ever between Seed & Series A in the entire
@IndiaQuotient
portfolio: 58 months 😅💪🏻
How it started 😓 How it's going 🙏🏼
But this thread is not about a fundraise. This is about...
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The way to a VC’s heart is through TAM, everything else is sham 🙊
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My
@Olacabs
driver told me that they’ve started seeing approximate destinations before accepting a booking! This is fabulous
@bhash
! Building for India 💪🏻
Dear Uber & Ola
Your feature of not showing drivers the destination is not working in 2021. Drivers are not earning enough to care about penalties/ratings. Riders are getting harassed!
Please drop this feature till drivers have their earnings back & start caring enough for you.
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Watching Ganesh make that choice and not being able to help him build his dream was so hard that every time I speak about him, it makes me emotional.
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Noise Pollution in Bangalore is so low that you can hear us entrepreneurs shitting our pants
#Boom
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@tamannaahspeaks
team
@trySUGAR
is so inspired by your passion for makeup and I can’t wait to build this dream together ❤️🤗
Tamannaah Bhatia tells us about partnering with SUGAR Cosmetics and her upcoming movies Babli Bouncer and Plan A Plan B
@tamannaahspeaks
@trySUGAR
@vineetasng
#tamannaahbhatia
#bollywoodfilms
#bablibouncer
#sugarcosmetics
#VineetaSingh
#sharktankindia
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I love RAW Pressery Juices! Noone else makes authentic juices, so for people on the go, it’s the best substitute for juicing at home!
Honest brands take longer to build & I think RAW is just getting started. I hope Wingreens is able to scale it without ingredient compromise ❤️
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The cool stuff my friends think we do in a startup
vs.
The unglamorous jugaad we actually do!
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If you’re tired, run slower or walk. Don’t stop, don’t quit the race. The slow miles add up too and the cramps do get better.
Talking about running marathons, but running a business seems to be the same 🤷🏻♀️
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The best part about running a B2C company is not having to answer calls from random numbers wondering if it’s a potential client!
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The terror of the 1st week of every month where somehow you’ve to put together the teams’ salaries, the nervousness at every pitch where you’ve to pretend to not look desperate but you know payroll depends on the outcome.
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Finally found in a book the “rational” answer to the most frequently asked question to me ie “Why didn’t you take up the 1cr job offer at 23?”
Our best shot at unlocking the power of compounding is by doing what we love 💪🏻
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Of course it’s never too late to change your mind about a career but knowingly doing something you hate till you hit a number takes away from your eventual reward of playing the long game.
And besides, if the last 2 years have taught us something, it is “kal kisne dekha hai”🤷🏻♀️
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If you truly believe in compounding, you know that the first decade or 2 of your career is the practice and the last few decades is when the exponential outcomes play out. So you’re much better off experimenting earlier & then staying consistently IN the game later! (2/3)
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Working hard to get into an IIT, then being seen as a hero for taking the road less taken but struggling to scale multiple businesses, getting some momentum and then the big setbacks, the massive fear of being written off as a failed entrepreneur.
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Sea otters hang on to each other so they don’t drift off in their sleep ❤️
Sea otters hold hands when they sleep so they don't drift apart, a behavior known as rafting.
Credit: Vancouver Aquarium
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Retail is Detail, so store audits are lifeblood! Was lucky to have such incredible company pre-Covid ❤️
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Fake orgasm and all is fine, but have you ever pretended to be shocked by a toddler’s magic trick?
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5yo, seeing me not fix my phone for months, comments:
“Want to grow up super fast so I can get you a new phone”
Kids can really make the worst days better 🥺
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Thrilled to see this after hearing that these 2 highly rated Powai restaurants had shut down.
Not because I eat out much but because another small business survived 💪🏻By leveraging hard-earned customer love to get a powerful landlord to see long term win-win!
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10 years ago -same race - I ran the full marathon, mom at 62 ran a half in 3:11 finishing 2nd in her category. This year 60 to 65 women winner finished in 2 hours - we've come a long way! Very excited & looking forward to the next 10 years of a fitter, healthier, happier India 🇮🇳
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Coach used to say:Run with your core, not legs! I’d be so busy running, I never had time to work on core. Till I got injured. Then, core building was the only option & it got me faster when back.
If Scaling=Running & Covid is the injury, maybe a good time to strengthen our core?
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With little influence comes great responsibility & I think a lot about my responsibility as one of the lucky ones to have come this far.
Thank you,
@gqindia
for the honour ❤️
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Anyone else finds it easier to finish books than Kindle books!
Maybe the anticipation of getting the next one? Buying a Kindle book hardly feels like book shopping!
Or the guilt of those hard copies lying around & staring us down?
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Show up at the start line! Even if underprepared or you think you’ll fail. Because showing up counts, failing counts and there’s no such thing as a “last chance” (every entrepreneur knows that)! A thread about getting back to running (1/n)
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Even though I think about myself in the pitcher’s shoes during every
@sharktankindia
pitch, standing there & pitching
@trySUGAR
from 2016 was different level of scary & fun! As Peyush reminded me, expected no mercy!
Watch
@kaushikmkj
& me in the finale episode at 10pm tonight!
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If you like some peace of mind, don’t start up. Entrepreneurs are perpetual firefighters!
As an entrepreneur, what’s the max one can go without some shit or the other hitting the fan?
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You know how in live music concerts, the singer bids adieu but always comes back one last time when the audience goes “once more” 😅 This one is pucca last last last for Season 1, OK? 🤗
Watch the Gateway to Shark Tank special episode only on Sony Liv tomorrow!
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Misleading customers is one thing, but this is toxic culture. To think that the CEO of Away had to step down for Slack messages that were less discriminatory & even the mighty Travis had to depart, I wonder if VCs/ media in India are more forgiving or more powerless?
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Dad: Not taking hypoiodide? Told u it’s the best antiviral
Me: I need proof
D: Paper publishing soon
Me: Covid will be gone before your paper comes
D: It works on all types of viruses! Plus Science is a long race, people get Nobel at 99 also!
At 72 impossible to discourage him❤️
Dad didn’t want us celebrate his 70th birthday last year. Insisted on waiting another couple of months and celebrate when he reaches the highest count of new protein structures discovered. In the world. (1/n)
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If the future of work is remote, the future of management is metrics.
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If each employees spends an hour/day on internal followups, a 300 ppl co. roughly spends 3cr a year on this + the opportunity cost. Add cost of resultant mental stress & politics!
Just instilling a work ethic around honouring of deadlines can leave people with more time to build
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Let’s normalise crying at workplace. It’s self expression, not a “breakdown”, so please don’t “freak out”. Please don’t stop giving us feedback. Please don’t think you need to treat us any differently. It’s just another form of communication we don’t need to be embarrassed about.
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