andrew tuchow
@tuuchow
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sr director of performance creative at freebird (https://t.co/5LbyGAWhZY)
Joined October 2020
when will VoiceAI like alexa & google home start matching volume? if i speak in a whisper, reply in a whisper. Not trying to wake everyone up when i turn out the lights
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I just presented an 87-page deck to my board last week on my 2-year growth strategy and not a single slide was about a growth marketing tactic. So what did I talk about? - Why Mono-Culture Is Dead - How It's Harder Than Ever To Get Attention - Why Being "On Brand" Is Killing
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What are the best KPIs to monitor the quality of creative output? There are obvious ones like spend, cac, hook rate, hold rate… Curious about any more advanced metrics around full-funnel creatives, not just DR ads in purchase conversion campaigns that people find helpful
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when my ad account is doing poorly meta is broken when it is doing well i am a brain genius
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need ai tool that extends my vertical videos horizontally so i can immediately launch 16x9 ads without reshooting @jacob_posel know of anything like that?
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LLMs are potato chips. Got it.
LLMs are injective and invertible. In our new paper, we show that different prompts always map to different embeddings, and this property can be used to recover input tokens from individual embeddings in latent space. (1/6)
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Insane rebrand, love to see DTC brands winning! LFG
Just launched our rebrand. A much heavier lift than I would have originally imagined. - New packaging end-to-end - 800+ compatibility tests - COGS neutral - All new assets - New theme/design - Refined brand positioning (with hopefully much more clarity for the consumer)
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hard to pull off but i think @MehtabKarta and @drewfallon12 just had the single best ad read i’ve ever heard?
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advertising the 4 horsemen of thanksgiving: 1. butterball 2. firestone 3. “hell is real” 4. lion’s den
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4 advertising planes in the sky rn over columbus ohio today what is happening
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someone should study how people forget how to drive on black friday
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nothing interesting on sale for prime day. discounts are weak. i expect revenue to be less than half of july’s prime day.
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i don’t watch new shows. i wait. and wait. until after netflix decides to kill or not. planned on watching this but won’t now… who wants to watch a cancelled show? does netflix realize their behavior is why new shows won’t see early adoption? can anyone explain the logic?
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should have a new dropdown option
It should be illegal for airlines to price gauge for cities trying to evacuate a hurricane. 1100$ for a one way ticket out? corporate rich people are the worst people on earth idc what anybody says, evil asf
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