Justin Roux
@thejustinroux
Followers
1,199
Following
322
Media
69
Statuses
3,479
All about SaaS GTM and automating SMB operations. Former CEO. $20M in product revenue. Launched 3x 6-figure products. Book a free call at the link below.
Book a call with me. 👉
Joined July 2009
Don't wanna be here?
Send us removal request.
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A college dropout with no experience became CEO.
- Made $20M in product revenue
- Launched 3 successful products
How'd I do it?
I learned to grow revenue fast.
But I didn't get here the conventional way.
I had to fight my way to the top.
It was Spring 2004, and I stopped
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27
I've sold $20M in products.
My secret?
Market research.
Want my blueprint? It's free for 48 hours.
1. Like + comment "blueprint"
2. Follow me
I'll send you the guide.
RTs appreciated but not required.
455
82
566
I launched a 6-figure product in 90 days.
The best part? It made $100K in the first month.
Want my blueprint? It's free for 48h.
1. Like + comment "revenue"
2. Follow me (RTs appreciated but not required)
I'll DM you the guide.
447
69
523
@thejustinwelsh
9-5 loyalty and security are illusions. I'm a software CEO that launched a SaaS product for an on-premise software company, turning the company around in a couple of year. The owners decided to take back operations. So, I'm out. Now, I'm building my solo-business and loving it!
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1
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A college dropout that never ran a business before became CEO of a software company.
- Made $20M in product revenue
- Created 3 successful products
- Gave this company a future
How'd I do it? I became good at launching products.
But it wasn't easy. I had to fight my way to the
5
0
32
OK, I'm sold.
Long form personal stories get followers.
How do I know?
I wrote 1x / day for 15 days and saw a bunch of growth.
Averaged 2.5 new followers a day.
New accounts were commenting daily.
Wrote another 10 randomly for 25 days since.
Crickets on the growth front.
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@thejustinwelsh
I made a career off flying under the radar. The guy that never finished college and has no sales experience closing the largest 3-year software deal in company history. The senior sales guys didn't know what hit them. Persistence and determination, that's what.
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Just hit 800 followers! Thanks everyone!
2 weeks ago, I was at 288 followers.
An insane couple of weeks.
So glad to have you onboard for this journey.
Buckle up!
I've got some cool things planned for February.
Including another free guide!
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People are willing to pay you good money.
If you can genuinely solve their biggest problems.
- Find the problem
- Find the solution
- Find the person
Then productize and monetize.
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OK, so my giveaway went viral yesterday...
400 new followers and 44K impressions in 24 hours.
I never expected this. You want proof?
I didn't setup auto-DMs.
Yep, I've been responding to everyone manually.
And I'm straight up out of steam, y'all.
Here's the guide. I hope
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@thejustinwelsh
You have to make a move to increase income. Some jump to a new job. Others start something on the side. Either way, you can't sit around and wait.
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How do I make sure a product will sell?
Start with a problem others have already solved.
Why?
If somebody's making money solving a problem.
The market's proven.
75% of your market research is done for you.
Now, find a new or unique angle on the solution.
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@thejustinwelsh
Every Friday I look ahead to next week and block out space on my calendar for focus time, writing and personal responsibilities that I need to get done. If I don't do this, my calendar looks like a checker board of meetings.
I like yours better. 🙂
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460 new followers and 53K impressions in 48h.
That’s what my free guide generated last week.
Now I'm engaging with warm prospects daily.
But most giveaways don’t go viral.
Here’s exactly what I did:
(Copy me)
1. Talked to People
I interviewed 20+ creators
And asked 1
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Most people on 𝕏 will never monetize.
But it’s not because they can’t.
It’s because they won’t get out of their own way.
I know because I had the same problem.
Then I found out how to break the cycle.
Here's how you can do the same:
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Stop trading time for money.
As CEO, I launched a $2K/month subscription service.
And made $200K ARR at an almost 90% profit.
It took my team 1-hour per month to deliver.
Here are 3 lessons I had to learn to get this right.
(Bookmark if you need fast profitable revenue.)
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Joined the LinkedIn Growth 101 workshop with
@Laraacostar
and
@ItsKieranDrew
today.
Loads of value and pure LinkedIn growth gold!
Learned a lot and had fun listening to you both.
Thanks for the time and the killer content!
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How do I make sure a product will sell?
Start with a problem others have already solved.
Why?
If somebody's making money solving a problem.
The market's proven.
75% of your market research is done for you.
Now, find a new or unique angle on the solution.
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1
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Are you sitting on the sidelines of 𝕏?
You're losing.
I created my account in 2009.
Wasted more than a decade.
Just started posting last August.
In 6 months I've:
- Gained 700 followers
- Met amazing creators
- Launched my business
Just start writing, or you'll regret it.
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Why should you start a service business?
- Start it today with little to no money
- Almost everyone's a prospect
- Make money quickly
All the big creators started in coaching or consulting.
Yes, you're trading time for money.
But you control your workload.
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1
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I’ve been asked several times about
@ItsKieranDrew
's High Impact Writing.
1) What is it
2) Why I like it
3) How I use it
4) If it really works
Consider this my testimonial. (Buckle up, it's long.)
Here are all my answers bundled in a single post.
Note: I am NOT an affiliate.
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Here's a hack to find new revenue from an old customer.
Ask them what's holding back their business.
Your welcome.
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I launched a managed service that made $500K ARR.
You want to know what the service was?
Monitoring and updating servers once a month.
Dead simple work for my consultants.
The lesson?
Something that's dead simple to you.
Will be difficult or annoying to someone with money.
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How do you know when you've made it?
When
@thevirgilbrew
follows you. 😉
Appreciate you, brotha!
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Only work with clients you like.
The goal is to work with them forever.
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🚨 Attention Indie Hackers
I know y'all despise sales and marketing. 😉
But as an indie, I know everything's on you.
And I'd like to help.
What's the hardest part of sales and marketing?
Let me know.👇 (RTs appreciated for reach)
#indiehackers
#buildinpublic
#buildinginpublic
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My 1:1 Growth Coaching Program for March is open!
Check out the details below:
Since 2020, I’ve successfully launched and grown revenue streams as a software CEO:
- $20M in product revenue over the last 3 years
- Launched $500K ARR in service products
- Launched a $300K ARR
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Think about your Netflix subscription.
Whether you use it tonight or not.
Netflix is making ~$15 / month from you.
But, when you need it, it's there.
It's immediately and reliably available.
You pay monthly for on-demand access.
You need to sell a service just like this.
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@thejustinwelsh
As a CEO, I reported to a board. Even after having a great year for revenue and new customer acquisition, they decided to go a different direction. From now on, I'm betting on myself and taking back control. If I fail, I'll do it my way. But I guarantee you I won't fail.
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What's the best way to grow your revenue?
Make more offers.
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Call a customer today.
Ask them how the year's going so far.
Ask them if it could have started out better.
Ask them what's the biggest barrier to progress.
Ask them what they'd gain if the barrier was removed.
Ask them if this is their top priority to solve.
Easy money.
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Why did my giveaway go viral this weekend?
Research.
I interviewed 20+ creators
My question?
What's stopping you from monetizing?
They all said:
1. I'm afraid my product will fail
2. I don't know what to build
So, I made a guide.
The result:
400 followers
50K+ Impressions
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Reminder: Retention is growth too.
Don't just focus on acquisition.
Churning customers is expensive.
And it undermines your acquisition growth.
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Look around you.
Everything is content.
Everything.
Business, education, entertainment, relationships, religion, politics.
Every aspect of your life involves some form of content.
Who's content captures more attention.
That's the game.
Are you a player?
Or a spectator?
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Why am I bullish on 𝕏?
I've had calls with the most switched-on people here.
@TheMitchWilder
🧠
@ItsKieranDrew
🚀
@the_evanshank
🍻
@AidanBrands
🤝
@NiklausFuller
🔥
@yoursimmo
💪
Impressive people building incredible things.
𝕏 is the new frontier for business.
Get onboard!
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Whether you're a one-person business.
Or a unicorn startup with endless funding.
Automation is massive for efficient growth.
- Removing friction
- Reducing human error
- Eliminating manual tasks
Start out with things that don't scale.
But, as soon as you can, scale them.
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You're wrong if you think you can't monetize.
Think of a problem you can solve.
Outline a solution to that problem.
Pitch your solution to 20 people.
Iterate and then productize the solution.
Call out the anxiety of the problem in your content.
Then offer your solution.
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Assumptions kill businesses.
- Assuming a product will sell
- Assuming employees will stay
- Assuming customers will renew
- Assuming investors will see value
- Assuming revenue will keep growing
Never stop validating your assumptions.
And you'll have a prosperous business.
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October was a month for growth and getting better.
- Published 400 posts
- Finally posted my story
- Added 40 new followers
- Wrote 15x long form posts
- Met 4 incredible 𝕏 creators
Can't wait to see what November holds!
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What topics do people ask you for advice on?
Here's my list:
- Market research
- Product launches
- Sales and pitching
- Business operations
- Go To Market strategy
I'm good at this stuff.
Create your list.
Start charging people for your advice.
That's a service business.
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When I took over as CEO, I had 3 problems to solve:
1. Rapidly declining revenue
2. High customer churn
3. Old legacy products
So, I launched:
1. A managed service in my first 90 days
2. A customer success program
3. A SaaS product
Have problems to solve?
Launch more stuff.
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Focus on selling access, outcomes and experiences.
That's what clients really want.
8
2
14
I haven't been consuming good content recently.
And I can feel the impact on my content.
Ran out of writing inspiration at times in January.
Planning to change that in February.
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0
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Jumping on a Mastermind call with
@audrlo
today.
Building momentum what will carry over into 2024.
Can't wait to work with this group of creators!
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I've been a COO and CEO since 2020.
But I spent my early years loading trucks, working multiple jobs and overdrafting bank accounts.
This is my story. College dropout using the 9-5 and a relentless drive to repeatedly reinvent myself, and why I decided to start posting on X.
3
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Planning to launch a freemium product?
You need an audience, or you'll suffer.
- Personal branding
- SEO optimized website
- Community engagement
Attracting leads through organic content is vital.
Word of mouth marketing is your friend.
Account for this effort in your plan.
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0
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A personal brand should be a lead engine.
And founders should be Chief Lead Officers.
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2
13
I just hit 700 followers!
And Twitter's trying to suspend my account...
Get my free guide here:
In case I get locked out. 😉
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Why am I good at building businesses?
I'm a problem solver.
All business is problem solving.
If you're worried about starting a business.
Or afraid you'll fail.
Focus on finding a problem you can solve.
Then become the authority in that problem.
You'll never fail.
5
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I was a software CEO for 3 years.
The biggest challenge?
Focus.
Distractions are everywhere.
And they kill progress.
A one-person business is no different.
The answer?
Revenue.
When you feel yourself stagnating or straying.
Refocus on revenue generating activities.
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13
There's recurring revenue in your current customer base.
You just need to find it.
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1
13
The personal stories you just can't bring yourself to publish are the ones that will take you where you want to go on this platform.
Push the damn button!
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0
13
How often are you talking to your customers?
There's gold in those conversations.
Ask them about their:
- Goals
- Struggles
- Successes
That's where you'll find new revenue.
And increase customer retention.
Talk to your customers often.
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@thejustinwelsh
I launched a $500K ARR managed service. It was for monitoring and updating servers once a month. The work was child's play for my consultants. Somebody out there wants to pay you to do dead simple work.
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Have a safe 9-5?
How safe is it, really?
You need to diversify your income.
Everybody needs an online business in 2024.
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You need to protect yourself from your 9-5.
Create a personal brand and monetize it.
That's income they can't take away.
8
0
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Community can future-proof your SaaS business.
Done right, an online community is a focus group.
And an advertisement for your products.
- SEO content
- Product feedback
- Customer testimonials
- Peer-driven tech support
- Customer-built customizations
Build your community.
4
1
13
When I became CEO, I started launching new products.
And created 3 new revenue streams in my first year.
Why?
Because the company was losing customers.
And we needed to generate revenue quickly.
But our old products were dying.
So I started over.
And launch the future.
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0
13
Welcome new followers!
- I went from college dropout to software CEO
- Sold $20M in product over the last 3 years
- Took a new SaaS app to $300K ARR
Now, I help creators and founders launch products.
- Tweeting into the void?
- Dying to make money?
- Done with the 9-5?
DM me.
A college dropout that never ran a business before became CEO of a software company.
- Made $20M in product revenue
- Created 3 successful products
- Gave this company a future
How'd I do it? I became good at launching products.
But it wasn't easy. I had to fight my way to the
5
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32
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0
13
I’ve launched 6-figure software products.
Now, I've adapted the process to work on 𝕏.
What’s crazy is, you don’t need funding or a large audience.
Here’s my 5-step product launch process:
(Steal it)
1. Know Your Market
You must know your market.
This is the key to launch
6
2
13
@thejustinwelsh
I'm experiencing this now. I launched a free market research guide over a week ago. Just buckled down for 2 days and built it. Made it available to all my followers. Got a few retweets. 460 followers and 50K impressions later, I've got leads for my coaching business. Just start!
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How can you help a person or company grow?
Make sure that's clear from your profile to your DMs.
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12
My SaaS product generated $300K ARR.
Want to know how that $300K breaks down?
Customer Count = 150
Avg. Customer MRR = $167
Avg. Customer ARR = $2,000
You don't need to disrupt a market.
Or build a VC-backed unicorn.
Just build something useful.
And solve big problems.
5
0
12
Whether you're a 1-person business.
Or the founder of a 20-employee startup
You're the
#1
salesperson.
But it's not as hard as it sounds.
Create your personal brand.
Share the journey of what you're building.
Make offers to your audience.
Get and close inbound leads.
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0
12
If you own a service business, remember:
Your clients don't want your time.
They want access to you.
Your experiences, knowledge and abilities.
And the successful outcomes you'll give them.
3
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12
Get after it this weekend.
I've got a call tomorrow.
I'm outlining my next guide.
And building my new offer for February.
Let's go!
6
0
12
I'm opening up my March coaching program this week.
I help business owners double their MRR in 90 days and create consistent, repeatable revenue.
But I've updated my March offer.
I've added some new features that I'm excited about.
Here's a an overview of one of the updates:
5
0
10
As a software CEO I loved talking to customers.
Ideating product ideas in a silo doesn't work.
Talking to prospects and customers works.
They share problems and frustrations.
That's product development gold.
Don't build your product in a basement.
Unless you want a failure.
5
0
11
Pick a topic.
Create a checklist.
Or a 5 to 10-step guide.
Build a simple landing page.
Connect it to your newsletter.
Promote the checklist or guide everywhere.
Get a bunch of subs? Build a service or product.
Crickets for days? Kill it and never speak of it again.
3
0
11
I launched a $200K ARR managed service.
Want to know what it was?
A dashboard.
Yep, we monitored servers.
And gave customers a dashboard to watch.
It took an hour to setup monitoring.
And generated 5-figures in monthly recurring revenue.
Stop selling time.
Sell outcomes.
5
0
11
If you're a service company.
And you're not offering:
- Retainer
- Fixed Bid
- Subscription
- Membership
You're leaving money on the table.
These service models sell either access or outcomes.
They don't focus on time.
And they'll make your revenue more predictable.
6
3
11
When you have a killer offer.
And you're looking for growth.
Keep stacking delivery models:
- One-Time High Ticket
- Monthly Retainer
- Membership
If something's working, find new ways to deliver it.
And scale the offer to maximize profitability.
Let's go!
4
0
11
What do CEO's do?
Remove barriers.
- Solve problems
- Make decisions
- Develop strategies
- Coordinate resources
- Ensure strategy execution
Among other things...
But these are some ways I help my clients.
They run the business and close deals.
I remove barriers to growth.
7
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11
Everybody want's immediate success.
They'll eventually quit.
Play the long game.
Outlast your competition.
8
0
11
I made $20M in software sales over the last 3 years.
I plan to make $20K / month on 𝕏 by June.
8
0
11
Don't build your product in a basement.
It'll be too big and over-engineered to get up the stairs. 😉
5
1
11
Going from $0K to $1K can be hard.
Going from $1K to $10K is easy!
Why?
Because your offer is validated.
The anxiety of failure is fading.
Now, it's time to focus on:
- More leads
- Higher prices
- New offerings
You can take a $1K business to $10K in 30 days.
Let's go!
6
0
11
As a CEO, I was constantly thinking about revenue.
Because I never took revenue for granted.
How can I:
- Retain customers
- Sell more to customers
- Find and close new customers
Every decision I made, supported these goals.
Don't get comfortable.
Keep fighting for growth.
3
0
11
I've never come up with a completely new product idea.
I always looked at how things were done today.
And imagined ways of making them better.
This created millions in recurring revenue for the companies I worked for.
You don't have to reinvent the wheel.
Just reimagine it.
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@thejustinwelsh
Congrats, Justin! Appreciate the work you're doing and the path you're carving out for others. Looking forward to seeing many more of these updates in the coming years.
0
0
4
What does it take to grow revenue?
From $0 - $1K
- Solving a problem and being found
From $1K to $10K
- Perfecting your solution and being found
From $10K to $100K
- Scaling your business and being found.
One thing doesn't change at each level.
Customers must find you.
4
0
11
@ItsKieranDrew
"Overdeliver at every opportunity"
+
"Integrity over income"
Probably the two main reasons I keep buying Kieran's sh*t, and will continue to do so.
1
2
11
I've had to reinvent myself over and over again.
- College dropout to 3 part time jobs
- Stocking shelves to loading beer trucks
- Night shift tech support to enterprise sales
- Marketing executive to chief executive
Do I have a chip on my shoulder?
You're damn right I do.
4
0
11
I'm brutally honest.
It's a blessing and a curse.
My family doesn't always appreciate it.
But, in business, it's one of my super powers.
Honesty is key to efficient growth.
You have to be brutally honest about what's working.
And what's not.
So you can focus your strategy.
6
1
11
I made $20M in product sales over the last 3 years.
Selling products driven by customer feedback.
The best way to ensure a product will sell.
Is to ask your market to help you build it.
3
0
11
How'd I launch a $500K ARR service?
1. Customer interviews
2. A customer webinar
3. Pricing spreadsheet
4. MSA and contracts
5. An email campaign
6. An offer Word doc
That's it.
Documents, spreadsheets, calls, a webinar and emails.
That turned into a 6-figure service.
4
2
11
1 spot left for my January coaching program.
- Got an offer that's not selling?
- Want more warm leads?
- Tweeting into the void?
- Dying to make money?
- Done with the 9-5?
DM me MONETIZE and I'll send you details.
3
0
11
Want to quit your 9-5? Ok, cool.
- Step 1: Quit job
Now what?
Maybe have a plan first.
Launch a product on 𝕏 and make some money.
5
0
11
Every successful product I've sold or launched in the last 3 years has solved 1 specific problem for a large group of people.
That's it. That's the tweet.
3
0
10
You know how they tell you to diversify your investments?
If you own a business, you need diversified revenue.
One revenue stream isn't enough.
Competition.
Market shifts.
New technology.
All uncontrollable threats.
PS - If you're in a 9-5, you need diversified income.
6
0
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@thejustinwelsh
Times are changing rapidly. You have to create leverage on the side of your 9-5 to prepare for what's going on in the market. Everybody, and I mean everybody, should be building a personal brand online. I don't care if you work in the mail room. Spend an hour a day. That's it.
3
0
9
As CEO, I loved finding new revenue opportunities.
Sure, I had other responsibilities.
- HR
- Sales
- Finance
- Support
- Marketing
- Consulting
- Development
But strategizing revenue generation.
That was the most fun.
Make time to plan where your next dollar's coming from.
4
0
10
If you only have one offer, you're losing.
There's more money on the table.
But you're leaving it behind.
Your customers like working with you.
Solve more problems for them.
And turn that into a new offer.
You don't need to disrupt the market.
Launch more offers.
6
0
9
If the majority of your revenue comes from one source.
Imagine that well drying up.
Adjust accordingly.
4
0
10
As CEO, I reviewed revenue and pipeline every day.
And financials every month, minimum.
If I saw growth, I reinforced our strategy.
If I saw a decline, I brainstormed growth ideas.
You need to develop a growth mindset.
Every decision.
Every metric.
Every day.
5
0
10
I launched my business in December.
What's the first thing I did?
Invested in coaching.
Not logos, websites or tech stacks.
I invested in the success of my business on day 1.
Now, I'm perfecting my offer and building growth systems.
A month in - no regrets.
Just daily wins.
7
0
10
If you're building a business in 2024.
The following are must haves:
- Personal brand
- Community
- Email list
This is a machine that generates revenue.
Each of these is built on content.
And they all take time to build.
Don't sleep on this.
It's a compounding strategy.
5
0
10
As CEO, I made $20M in revenue over the last 3 years.
- From 6 different revenue streams
- Selling both software and services
- To both existing and new customers
Trim that list down to 1 revenue stream.
And only new customers.
Well, the number's not $20M.
Always be growing.
2
0
10
When I first became CEO, my top priority was to improve customer success and slow churn.
Some customers were struggling because:
- The person that bought moved on
- They never trained a replacement
- Their team suffered in silence
They needed help.
Find problem. Fix problem.
5
0
10