Had the pleasure of hosting @davido at our TikTok offices today. All the best with the drop. Epic 🔥loading with @AsaAsika #lifeattiktok 📸 @artvillain

Lesson 3: Being non-traditional is only an advantage if you integrate it 📌 I’ve never had a linear career and for a long time, I wondered if that would count against me. It turns out, it only does if you treat your experience like fragments instead of a system. Each chapter

Lesson 2: Titles don’t transfer context. People do! 📌 A senior title doesn’t automatically explain how you think. Every new environment comes with its own power dynamics, cultural codes, and definitions of impact. What worked in one system won’t land the same way in another even

Lesson 1: Your past success can become your comfort blanket. When you step into a new role, you naturally bring your “kit” with you. The frameworks that worked, the language you perfected, the way you learned to win in certain rooms. That’s not the problem. The problem is when

Becoming a CMO at 40 meant integrating lessons from TikTok, Diageo and now L’Oréal. Speed. Scale. Restraint. Here's a thread of lessons that shaped me. #Africa https://t.co/iVsprVD2SG

The problem with drawing a line in the sand is that it can so easily fade away. Without follow through, even the clearest boundaries will blur.

You can’t expect someone to level up just because you crash-landed into their orbit. Growth takes time and grace. Vulnerability is meeting people where they are, not where you wish they’d be.

Ego will slow you down. It’s ok to be vulnerable and ask for help when working on a passion project or side hustle & balancing a 9 to 5. Think of your passion project like driving in F1, you’re in the seat, steering the vision, but even the world’s best drivers don’t change

I’ll never understand how some people on this app will go out their way to reply to a comment with hate especially when their full profile is so easily searchable. Yes, it’s funny for the moment and you have something funny to share in the group chat but the digital log lasts

What’s the circuit breaker? As marketers , our job isn’t just to ship campaigns & be the budget bestie. It’s to ask the uncomfortable question in the room. For every great idea your agency lands you have to think and ask and prep (as if it were fact) for the worst case

The worst thing you can do in your 30s or 40s is damage your professional reputation. From greed to tardiness, these habits work against your personal brand. Think 🤔 so it doesn’t stink.

WAYS of working is as important as the final result. Getting to the finish line with burnt out energy & half baked ideas is manipulation not collaboration.

People who operate differently get different results. @StevenBartlett Net Net If you’re working in marketing, just try doing things different whilst keeping the business objectives aligned. Trust me, we need to change up the next 50 years of what marketing excellence looks

There is someone out there doing 10x better than you - not because they are smarter than you, but because they say NO more often. @GadzhiIman

People can only meet you as deeply as they met themselves @melrobbins #truth

Pour selectively. Don’t water everything.

Vulnerability is strength—posturing only holds you back. More community, less competition. #industry

Finding the right mentor is like finding the right therapist. It’s damn near impossible. So I built a board of advisors. Here’s some harsh truth you need to hear when it comes to mentorship #ownviews #marketing https://t.co/qBPcqEAVAG

Been on hold with @BMW_SA roadside assistance for almost 6 min. You only realise how long of a wait that is when you are alone and need help. Surely this wait time at 9am in the middle of the week can’t be this long. 🫠

15 years building your fav brands across Africa… now I’m giving you the cheat codes from the leaders in brand & culture. Everyone talks about the game. Now I’m giving you the actual playbook. The career & culture coaches so far @garyvee (@VaynerMedia) @fireboydml