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@tapple_io
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Powering data-driven live activations | QR with IQ | WINNER: BostInno "50 on Fire"
Boston, MA
Joined October 2018
RT @salespanel: Karen Kelly from @tapple_io spent 6 years in the medical field to feed her soul and learn the true meaning of #Empathy. How….
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Watching the #superbowl? Coinbase just spent UPWARDS of $10M for a :60 commercial featuring nothing more than a QR CODE. That's $167,000 per second of trackable QR engagement. #qrcode #coinbase #gamification #SuperBowl2022
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Want to turn your product into an experience? Here's how one beauty company is leveraging QR to break through a saturated market. #QRCodes #MarketingStrategy #Packaging #unTappingQR @Skin_fulness @therabox1
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RT @LoriJones: Karen Kelly of @tapple_io discusses the importance of desktop versus mobile as platforms during a virtual event on this epis….
avocetcommunications.com
“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.” Karen Kelly is a former JWT advertising...
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The health and safety of your customers and employees is key to a successful reopening. Read our latest blog post to discover five touchless tech health solutions that can help your business adapt and thrive in today's world. #contactless #reopening.
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RT @ConstructechMag: .@tapple_io developed low-cost solution to support businesses as they reopen, leveraging QR, NFC, and Geolocation http….
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Incredibly proud of our feature today in @ConstructionMag, where @tapple_io was featured as a leading tech tool helping the industry get back to work safely. #touchlesstech #employeesafety. Check out the article here:
constructionexec.com
Here's a rundown of the latest in construction technology and software.
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Thank you so much for featuring us in the @BosBizJournal @BosBizLucy. We are extremely fortunate to be able to help both local companies, and those across the nation return to work safely and responsibly. #healthscreener #contactless #touchless #COVID19.
With social distancing practices expected to be the norm for a while, here are three local companies that are making things simpler with no-contact technology. via @BosBizJournal.
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There is just no denying, live events are extremely important. Who else is missing live events right about now?. #eventmarketing #events #conference #tradeshow #popup.
31% of marketers believe that event marketing is the single-most effective marketing channel. 68% of marketers state that live events generate the most leads. #eventmarketing #smallbusiness
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Adding #personalization to your brick and mortar store is exactly what your customers want, and could add to your bottom line. #1stpartydata #martech #adtech #retailtech.
Consumers are looking for more in-store technology, with #personalization being the key focus. #customerjourneyanalytics #MarTech
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Our very own CMO Karen Kelly was recently featured on the podcast Integrate & Ignite hosted by @LoriJones. In this episode they talk all things #activations and #conversionfunnel. Make sure to check it out!.
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This is going to be good! @KatieMartell can't wait to hear what you have to say on the topic. #EventMarketing #VirtualEvents #CustomerExperience.
May 28th:. 1. What it means to be agile in #eventmarketing.2. Common mistakes in the shift to virtual events.3. How agile event programs can reduce risk, create strong connections, & boost ROI. Get access [FREE] >> In partnership with @splashthat 👈
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2020 Is the Year of Virtual Proms and Graduations, With Help From Brands via @Adweek @IanDavidZelaya.
adweek.com
Teen Vogue, Jack in the Box, Her Campus, Natural Light and more aim to provide graduates with memorable alternatives.
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Have you considered the different brand activations available? .Nicolina Savelli @wilyglobal .
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Need a dose of #MondayMotivation? . Check out this amazing story written by @rowanwalrath on the Grocery Outpost, a Boston based startup that helps local restaurants act as grocery stores by selling their inventory during the #COVID__19 #pandemic.
She was laid off her UX job at Toast. He had been working as a product consultant with Techstars Boston, but follow-up offers fell through. The two teamed up to create Grocery Outpost, which lets restaurants and wholesalers make $$ by selling groceries:
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It's always reassuring to see that some companies are doing well, innovating, and adjusting their product offerings. #Boston #COVID__19 #Innovation.
☁️Cloud storage. 🖥️Videoconferencing software. 🍷Online alcohol delivery. Not all companies are struggling in the age of coronavirus. For my latest @BosBizJournal cover, I talked with five Mass. tech businesses that are actually growing like crazy.
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