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MAD//Pod: Liquid Death VP Marketing - "I wanna give away a fighter jet" 🚀

🔥 Don’t just rely on data to understand your customers, because people won’t stay with you out of loyalty. 🔥 AI is important, but make sure it doesn’t take away from your point of differentiation. 🔥 Hone in on the human being side of the organisation

The MAD//Pod has landed 🚀! The official MAD//Fest podcast, recorded in partnership with podcast production company, Fresh Air, at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival in July. Listen where you get your podcasts

What are the big marketing trends at the moment?. 🚀 Greater focus on retail media networks.🚀 Driving transformations with CMO’s .🚀 Understanding the integration of online + offline, in-store + digital .🚀 Focusing on the customer + their personalised experiences

Is your inbox inundated with emails promising loads of ‘ask no questions’ leads from companies you’ve never heard of? Then Amplified by MAD//Fest might just be what the doctor ordered…

Visit our website to discover more about MAD//UpNorth - a vibey, distinctive meeting of the north’s marketing tribes at Manchester’s funky Factory International on 26-27 Feb 2025 🔥.

Bronwen Foster-Butler gives her key tips for building and marketing a better business. Make sure your purpose goes beyond you + your product, ensuring it resonates with your customer while keeping you humble + acting as your North Star ✨

Do you want @rorysutherland at your next company strategy meeting? Email sam@madfestlondon for more info

Want to raise the status of your organisation? Check out what Lucky Saint | B Corp™ created through the MAD//Masters course. Rory Sutherland + MAD//Masters went to the Lucky Saint pub to speak to the team + discuss his unique approach to creativity, marketing and business 🚀