Sunit Singh Profile
Sunit Singh

@surdattack

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Design. Product. Cycling. Low Carb. Outdoors. Father of two. Partner of @pinxsehgal Now: @getfincent Previous: Design Capital @cleartrip @olacabs @burrp

Bengaluru, Karnataka, India
Joined July 2009
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@surdattack
Sunit Singh
11 months
1/ Hello everyone, I’m looking recruit an intern to work with me. I have very clear expectations so carefully read what I am looking for before applying. If we’ve worked together in the past, please spread the word and help me find the right person. 🙏🏽 Let’s begin: 👇
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@surdattack
Sunit Singh
2 days
If you only design for what is measurable, you miss what is meaningful. And meaning drives trust and loyalty.
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@surdattack
Sunit Singh
6 days
Design systems and patterns are great, until they become selective blindness. To overcome, ask: What is this pattern hiding?
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@surdattack
Sunit Singh
11 days
6/ I wrote this down as Clarity & Craft – Part 1 (Clarity) – on building a worldview before you touch a screen. If you like “cheat codes” for understanding people, you might find it useful: https://t.co/HlIKsKk7ch
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medium.com
Part 1 is on clarity: building a worldview before you touch a screen.
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@surdattack
Sunit Singh
11 days
5/ When you have that: - You can question a PRD, not just follow it - You stop copying “best practice” screens by default - You add to the product story, not just the UI And speed starts to compound.
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@surdattack
Sunit Singh
11 days
4/ That’s where clarity comes in. - Not more data. - Not a nicer PRD. For me, clarity is a cheat code to human behaviour: one clear story in your head about the person on the other side, before you touch a screen.
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@surdattack
Sunit Singh
11 days
3/ You’ve got the data, you’ve got the PRD – but do you have a clear narrative in your head? One simple story about what’s going on for the user? Without that, you’re just moving faster, not necessarily in the right direction.
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@surdattack
Sunit Singh
11 days
2/ Work hasn’t got easier. Expectations are up, stakes are up, the noise is up. What’s really changed is speed. Weeks of research are now days. Days of exploration are now hours.
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@surdattack
Sunit Singh
11 days
1/ I’ve been talking about Clarity & Craft at a few meet-ups lately and thought I’d share some notes from these talks. Thread:
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@surdattack
Sunit Singh
17 days
Taste is a recurring theme in the age of AI. Yet, it remains an abstract concept for many. Here’s my attempt to demystify it, help you build it, and apply it in your work. https://t.co/fqb90cyoGi
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medium.com
On judgement in the age of AI
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@surdattack
Sunit Singh
23 days
My research into ‘how ideas form’ (physiologically speaking) took an odd but fascinating detour into “why we laugh.” And strangely, the connection between the two feels obvious in hindsight. Wrote a short reflection on it. Here’s the link: https://t.co/bLqxKeocLU
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@surdattack
Sunit Singh
30 days
4DX Cinema. Bangalore Roads. Same Feels.
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@surdattack
Sunit Singh
3 months
Most others would chicken out
@kunalb11
Kunal Shah
3 months
Golden age of AI is here.
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@z47_vc
Z47
3 months
We’re proud to co-lead #Oolka’s $7M seed round Oolka is building India’s first agentic AI credit companion, helping users not just track credit health, but take action to improve it. Thrilled to partner with @youkaey and team as they reimagine what responsible credit management
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@surdattack
Sunit Singh
3 months
X but without hot takes.
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@surdattack
Sunit Singh
3 months
Make iPhone Great Again #MIGA
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@mtrajan
Thiyagarajan Maruthavanan (Rajan)
3 months
“User experience” used to mean making things easy to use. Now it means making things so engaging that you accomplish everything except what you came to do
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@rorysutherland
Rory Sutherland
4 months
In South Africa, brands repair potholes.
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@surdattack
Sunit Singh
4 months
The fancier the tech park, the worse the road outside.
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@surdattack
Sunit Singh
5 months
New Post: True Detective - The UX Edition https://t.co/yOvdksk7pT
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medium.com
What Product Builders Can Learn from Detectives
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