Sourav Ghosh
@souravghosh
Followers
11K
Following
7K
Media
6K
Statuses
79K
Bootstrapped DTC brand founder? Let me turn chaos into compounding growth. From $1M to $10M? Let’s build that scalable system. https://t.co/uovPSSs8Ch
Remote 🌍
Joined April 2009
2-in-1 candles that turn into body lotion as they melt—call me naive, but I didn't know about this product category before (e)meeting Kara. You too? Give Creative Energy Candles a try!. Creative Energy Candles has been in business for over 15 years and is available in 1,400
3
1
2
Still using CTR to judge ad performance?. Whether you’re spending $10K a month or $1M a quarter, it’s one of the most common traps—and dashboards make it worse by putting CTR front and center. But as this chart shows, CTR has one of the weakest correlations to revenue. And
0
0
0
💯 “But you need to understand the basics of everything before you outsource it, otherwise you’ll get fucked”.
Fuck agencies, learn how to run your own shit. Okay honestly, not all agencies. There are people out there who are way better than I am at what they do. But you need to understand the basics of everything before you outsource it, otherwise you’ll get fucked. Learn creative.
0
0
0
RT @karri_tweets: The controversy is not about remuneration or equity stakes. The real issue is what we might call the Commercial Authentic….
0
1
0
RT @DTCMidas: Every successful DTC brand I've studied does this one thing differently. They don't compete on promises. They compete on mec….
0
21
0
💎.
Every founder has to unlearn the hustle eventually. Because it becomes a headwind. In the early days, hustle, speed, and control are your superpowers. But as your company grows, those same instincts can backfire. Your bias for speed becomes micromanagement. Your need for.
0
0
0
You’ve already made it this far. You just took a different route. Some founders built their business driving their own car. Testing things. Tweaking ads. Breaking and fixing their own funnels. But that’s not the only way. Many of you took the train, the bus, even a flight. You.
1
1
2
💯 That's my go-to recommendation for all the bootstrapped ecommerce founders I work with who are from wholesale B2B offline retail backgrounds. They are new to the world of ecommerce and are too busy to learn the ropes of a complicated account structure. Simplicity is the.
Put everything in one CBO. TOF creatives, MOF, BOF creatives. Meta’s algorithm automatically serves the right ad to the right person based on their intent and behavior. You don’t manually “connect” the funnel.
0
0
0
Not from eCommerce? Not from agency? Still feel like you’re building a brand blindfolded?. Here’s a tough truth I’ve seen play out again and again:. The marketing world is filled with people who learned to drive using someone else’s car. They spent years inside agencies, spending.
1
0
2
I wonder how many bootstrapped e-commerce founders are not paying themselves a real salary or couldn't take a raise for years. Heart-breakingly, most of them end up putting more effort into it and making less out of it.
Want to stress-test your business model?. Pay yourself a real salary, then double it in 6 months. then double it again 6 months later. If that breaks the model, the model is broken. Your business should continue to pay you as it scales.
0
0
1
RT @DTCMidas: Testing and scaling happen in the same CBO. Keep adding new creatives consistently. Think of it like this:.• CBO = the vehic….
0
5
0
💯 “When measured across time, most brands will be better off on average leaning into machine learning.”.
When measured across time, most brands will be better off on average leaning into machine learning. Though this doesn’t mean there aren’t outlier performers media buying manually (ABO, manual bids). Both are true. Warren Buffett and Charlie Munger ought to continue doubling.
0
0
0
@SteveLeq30 @LiveRecover What if you are already using email & SMS?.
@SteveLeq30 @ColinDougherty_ @LiveRecover What if you're already using email to recover abandoned carts?. 💡 Case for Adding LiveRecover:. Email automation typically recovers 10-15% of abandoned carts. LiveRecover uses personalized SMS with live agents, boosting recovery to 20-30%. 📊 Example Calculation:. Abandoned.
0
1
2
@SteveLeq30 Evaluating ROI of @LiveRecover ?.
@SteveLeq30 @ColinDougherty_ Would you pay $499 + 5% of recovered revenue to recover abandoned carts? 🤔 . Let’s break down the numbers for a store making $1.5M in monthly revenue:. 📊 Assumptions:. Abandoned Cart Value: $3.5 million.Recovery Rate: 20%.Recovered Revenue: $700,000. 💡Cost with @LiveRecover's.
1
1
3
It's been more than one year finding @SteveLeq30 and his team, and the feeling is the same: excited to do great things together.
If you haven’t checked @LiveRecover for your DTC brand, I will highly recommend giving it a try. I loved talking to @SteveLeq30 in Q1, trying the product for a 7-figure US ecommerce brand, working with their super responsive team on Slack channel. Request to see their.
1
0
3
So glad to see this!.Given the financial and time constraints most eCommerce founders face, this is one of the first things I like to test—it has the potential to drive incremental revenue without adding unsustainable costs or time demands.
New leadership came in. Asked, 'Why are we using LiveRecover?'. So we ran the tests. Holdouts. Full audits. The result?. ✅ @LiveRecover stays. Because when you actually test us—our impact is undeniable. We’re not here to compete with your SMS tools. We just make you more
2
2
6
Nailed it as usual. Challenge for so many founders is to take a look at this list and accept how many constraints they are operating under. If that can't be fixed, expectations need to be set accordingly.
How to win selling stuff online in 2025:.- have less people working for you than last year.- be able to make the product in 3 different countries.- Meta 70% of spend.- Influencer 10%.- Partner ads on meta.- built on shopify of course.- Sell on amazon.- one major wholesale account.
0
0
0
If you're still handling customer support through email contact forms or clunky old-school dashboards. you're bleeding money silently. You don't need me to tell you how crucial customer support is. But here's what most early-stage brands get wrong:.They wait too long to.
0
1
2
RT @hnshah: Founders: There’s no version of this job where you’re done learning how to handle chaos. You just raise your tolerance.
0
3
0
Brilliant analogy; learned this the hard way. I've been setting up my boundaries tighter than ever before in the last year, and that made a positive difference.
Most people don’t realize their mind is a rental property. Every opinion, memory, and unprocessed conversation is a tenant. Some move in and never leave. Some keep you up at night. A few pay rent, offering lessons or a sliver of gratitude, but most are squatters you never.
0
0
1
RT @BarodiyaKaushik: @souravghosh @oliviaakory Definitely! With AI, we categorize tickets into different buckets, and on top of that, https….
kim.cc
Hire customer support teams powered by AI insights. Pulse by kim.cc analyzes every interaction to enhance CX, reduce costs, and improve satisfaction.
0
1
0