DTC Midas
@DTCMidas
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Day trading ad budgets đ„± - Ecom operator sharing what works (and doesnât)
trenches
Joined December 2024
I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.
@DTCMidas dont leak tha method
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Consumers don't consciously care about the page name. But they subconsciously filter out anything that looks like a brand trying to sell them something. That's why non-brand pages work better. The ad doesn't feel like an ad. We see it in the comments all the time, people
@DTCMidas do you think consumers really care about the name of the advertiser that much though? does it make a significance difference launching from a non-brand page? (congruent to the personas i assume and the concept)
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CPMs are usually lower on third party pages. But it's not because they're non-brand pages. It's because the ads look more organic, which drives higher engagement, which lowers CPMs. You can achieve the same lower CPMs on a brand page if your ad is engaging enough. The
@DTCMidas the CPMs alone make it worth it brand pages are getting crushed by algorithm changes â 3rd party consistently delivers 30-40% lower acquisition costs especially creator pages with engaged audiences
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We run 40-50% of ALL of our adspend through 3rd party pages. A 3rd party page is a page that is NOT our brand page: - Creator pages - Owned 3rd party pages (magazines/blogs) - Authority style pages etc⊠Taking this serious increased TOF performance significantly
Whitelisting has only actually accounted for 9% of adspend for us so far this year (across a sample of 50 ad accounts of brands $1m-$50m). This remained true even when outlier accounts were excluded. Of the ads that were whitelisted, 69% of them were through creator pages and
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Everyone analyzes their winning ads to figure out what works. Almost no one analyzes their losing ads to figure out what kills performance. This is survivorship bias. Te same mistake that almost killed Allied pilots in WWII. During WWII, the military studied planes returning
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Here are 2 great examples of 3rd party comparison ads + landing pages by IM8 (for solution aware audiences). - https://t.co/dd1PaYcZi4 - https://t.co/93ZgQD9ZqM
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Creative isnât just the video or static. Itâs the video/image + primary text + headline + landing page + identity page. To feed the hungry andromeda the creative diversity it wants, you need to be running: - Different videos - Different images - Different primary texts -
@dtcprophet @DTCMidas Well the good news here is your CPM's are about to drop if you're recycling the same copy and you stop doing that. When meta says "differentiated creative" that isn't just for videos and statics - 50% of the creative is the visual image / static. 50% of the creative that meta
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Should I change? I kinda like it
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Hereâs my current meta ad account structure. Disclaimer: There is no one âbestâ ad account structure. Every ad account and brand is different. Anyone who tells you otherwise is either a noob at running fb ads or is trying to sell you something. This is just what works for me
@DTCMidas You still dropping packs of ad sets into cbo? Or you changed that up?
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Running ads to multiple awareness stages is how you unlock efficient scale. You need to understand that your market isn't one homogeneous group in the same awareness stage. It's a bunch of small pockets at different stages of awareness. And if you want to unlock the biggest &
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As promised, Iâm answering every question. You dropped quite a few so going through all of them this week. Some will take a bit longer to make sure I give you the best & most valuable answers.
Ask me anything about ecom, running ads, landing pages, offers, funnels, black friday etc⊠Will answer ALL of them đ
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You need accept that inconsistency on meta is normal. Especially at low spend where your daily volume is small, so a few sales can make a big impact on your daily metrics. One day performs well, you scale, the next day tanks. But the actual difference in conversions might be
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Switching from ABO to CBO (or the other way around) will never be the lever that enables you to scale. Focus on outputting great creatives, congruent landing pages and having a good offer. Thatâs what will actually help you scale.
@DTCMidas Alright should I be more aggressive I all the ABO that I couldnât scale but was making half of the revenue per day, I put them all in cbo by concept and scale this nothing more ? How many ads per weeks?
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It is normal that 1 ad takes a big chunk of the spend. Another thing that can be happening here is that you qualify a winner while itâs not a winner, meaning it doesnât perform at higher scale.
@DTCMidas Hell yeah! Ok, I have one CBO for scaling and one ABO for testing. When I find winners in ABOs, I duplicate them to CBO to scale. However, when I do that, only 1 winner takes all the spend and others are underused and I can't scale. How to make all my winners spend at scale?
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Send at least 3 emails per week during both November and December. During BFCM weekend ramp up significantly. Friday send 2/3 emails and 1 SMS. Saturday just 1/2 emails. Sunday another 2/3 emails and 1 SMS. Throughout the period run 24-48 hour flash sales to push engaged
@DTCMidas how many emails should a brand be sending during the whole of November and december⊠do you have a plan or schedule around this??
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The biggest difference after 30k days is just doing more of whatâs already working. So more high quality ads and more hq landing pages to make youâre funnels congruent. This way you can keep increasing spend without lowering efficiency. Another big thing for longevity is
@DTCMidas Obviously sometimes itâs market specific, but just in a general sense - can you tell me the things that make the biggest difference at 30k a day, 50k a day and 100k per day?
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You shouldnât keep spending when youâre far below your target efficiency. If you have your unit economics dialed in, you should know how much you can afford to spend without running into cash flow issues. In less performing periods, I scale down. Lower spend usually means
@DTCMidas how do you manage seasonality or a less performing period in terms of MER? do you prioritize profitability thus lower you ad spend, or, do you keep spending while being less profitable to acquire more new customers that will make you more money later? (based on LTV)
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Learn 1 in-demand skill. For ecom it could be: editing ads, writing ads, writing landing pages, email marketing, running google ads, etc⊠Then go work for a while for either a brand or agency to get experience and get paid. Then start your own thing if you want.
@DTCMidas for beginners who want to make their first real money what is the one thing you would tell them to focus on?
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No subs (yet), great product, great customer experience, good retention flows
@DTCMidas How do you get such a high repeat customer rate? Subscriptions?
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