DTC Midas
@DTCMidas
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Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)
trenches
Joined December 2024
Here’s exactly how we built an in-house static ad system that scaled us to $1M/month. We used to treat static ads as secondary. Then we built a system. In the first month it was fully live, we hit our first $1M month 🧵👇
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This is why I look at overall campaign performance instead of individual ads performance. Probably your top spender is reaching new people and your new creative is converting them. If you turn off your top spender your new creative won’t perform as good.
@DTCMidas I have new creative that today has a $3.77 CPP with 6 sales. Overall $200 with an $11 CPP . Yet FB prioritising spend to my old winner which is over $100 CPP, why is that happening ?.
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I’ve found the best people in I like Eastern Europe, Latam and South Africa.
@DTCMidas best countries to hire from to find someone affordable but also capable of putting a simple brief into 3 different variations like this? asia?.
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1 CBO > add in an adset with min spend for every new concept you launch.
@DTCMidas Agreed. So next big question is creative testing structure. This is where I feel most fail tbh.
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I have a dedicated VA for just launching ads. Would recommend everyone having one. Saves so much time and way more flexible than all the bulk upload tools.
@DTCMidas How do you launch all these ads on Meta/Tiktok?.
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No risk no rarri.
@DTCMidas I saw you said you didn't DS for this brand so how did you know this product is gonna do well beforehand? Coz you must've invested a lot in inventory so isn't this risky ? Like how do you validate that this is gonna work ?.
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Stepping out of the trenches for a minute. Boys trip to Barcelona to kick off euro summer. Any recommendations?👇
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Another $1M+ month in the books. July has been our most profitable month ever. Ask me anything in the comments. As always, I’ll answer ALL your questions 👇
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RT @ron_ecomm: I asked Grok 4 when it thinks e-comm penetration rate will peak and at what %. The answer: 35% in 2040-2050. It's 16.2% ri….
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RT @Mike92476199184: @DTCMidas No question: just want to say that you’re the GOAT and I wish you all the best bc you deserve it brother.
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No gatekeeping on this account, you get all ecom sauce for freeeeeee.
@DTCMidas Can’t believe you’re dropping this stuff for free and there’s broccoli haired kids charging 5k for a course that won’t even include this. What’s your pay structure for your Video Hub + Static team like? Are they on monthly retainers? . Also, how do you go about generating the.
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That's it. If you’ve any questions about any part of this, drop them below.
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That's how you go from 10 ads per month to 450+ and actually scale your from $10k to $100k to $1M / month.
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Stop being the bottleneck in your own creative process and build a team that can execute without you micromanaging everything.
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Most founders try to do creative with 1-2 people and wonder why they can't scale.
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Why this system works so well?. Everyone knows exactly what their role is, they get an automatic notification when they need to do anything and hubs want to outperform each other. The structure scales as we grow, and paid trials filter out people who can't actually do the work.
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