Smith & Diction
@Smith_Diction
Followers
7K
Following
916
Media
36
Statuses
377
We are a design studio that creates thoughtful identities for imaginative clients.
Philadelphia, PA
Joined July 2015
New 2025 Studio Reel!
10 years in, we finally have our own studio reel. Hopefully it gets you amped to make stuff! Special thanks to Jordan Scott ( https://t.co/KE9SMtu6F8) for his amazing animation work on this & also to @UprightTRex for their funky music, which I absolutely love. SOUND ON!
3
1
82
The best brand systems hold up beyond the deck. Look at Gamma, throw 12 random executions on a board and they all feel like siblings. Not copies, siblings. Everything should feel like it came from the same brain.
20
26
746
AI isn’t neutral — it reflects the people who build it. When bias and censorship are written into the code, the machine doesn’t just think — it believes. We breaks down how ideology seeps into technology on the newest episode of the Influence Watch Podcast.
5
20
49
I’m really proud of the work our team did with @Smith_Diction to create the new @SuperhumanHQ brand - especially our logo, which embodies the AI assistance we provide while staying grounded in a foundation that’s human and trustworthy. 🧵
10
6
107
Smith & Diction rebrands Living Roots wine with flexible identity and playful storytelling 👀 https://t.co/vprA3BH99S
0
4
26
😈
If you see a tech company rebrand these days there is a good chance either Smith & Diction or Primary studio have designed it
0
0
18
Thanks for trusting us with your brand!!
So how did we rebrand Grammarly to Superhuman? Dive into some of the amazing work led by the incredibly talented @mikesmith187 & @charamelody of @smith_diction! 👌 They blew this out of the water… 👇
4
1
136
There goes myyyyyy heroooo
💥New work for @Superhuman (@Grammarly & @coda_hq)💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study https://t.co/0A24bhLbAs
6
2
179
Six hours. That’s all it took for a small business to get slammed with a 50% tariff. Elana Woldenberg Ruffman, VP of Marketing and Product Development at @hand2mind, shares how “emergency” tariffs forced her team to sprint across continents to make a children’s toy—only to be
19
27
120
Not every project goes the way you plan. When we were working with @contra we took a MAJOR swing on round one and missed! We listened and bounced back with the brand you see today. Want to see what starting over looks like? Here's the whole file. https://t.co/Qo96no92x9
67
82
1K
Get more creative.
Earlier this year we got a call from @contra asking if we'd help out with their visual identity. We were like, "Your brand is pretty dope as is. I don't think you need us." Once we talked to @_BenHQ & @erinnhorner I was hooked. I needed to be a part of this. So we got to work.
1
2
74
Talk of the Town
As a small biz finding a good accountant is ROUGH. You know it & I know it. @TownTaxCo is looking to change that & make doing your taxes a lot less stressful. Fully custom wordmark by @dayandaniello & @Alex_Anderson_. Also, Alex killed it on these really fun posters.
0
0
23
S&D is 10!!!! When I sat down at my desk in our one bedroom apt a decade ago, I had no idea how far this dream could go. I’m in awe of the people I get to work with & the companies I get to work for every day. Its not lost on me that Im living in college Mikes dream world.
27
9
436
A frozen pipe blocks proper water flow and can freeze your whole day! These few simple steps can help save you from a frosty emergency this winter.
1
1
5
🥂 NEW WORK FOR LIVING ROOTS WINE 🥂 I've put my full heart and soul into this project over the past 2 years & now I'm finally ready to share the case study. This brand has everything: Too many logos, an international label system, a quirky mascot, & more! Link in comments.
29
20
541
One project can change your life. This one was ours.
Two years ago on this exact day we presented a brand that changed our studio forever. Shout out to @henrymodis & @apostraphi for trusting the vision on round one. I've seen very few people roll out a brand as fast as them. Thanks for giving us a shot. <3 @perplexity_ai
2
5
246
catching up on @figma config talks just watched the wildwest of collaborative brand design by @mikesmith187 & @charamelody from @Smith_Diction some takeaways from their talk🧵
1
1
38
New Studio Portrait: @Smith_Diction ✌️ We caught up with the Philadelphia-based studio to talk about staying honest in their design process and why it is important to serve a bigger idea than a specific aesthetic.
1
8
85
Working on something about butterflies. JK it's about AI. Collab with my boy Tully Ryan.
13
6
271