Smith & Diction
@Smith_Diction
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We are a design studio that creates thoughtful identities for imaginative clients.
Philadelphia, PA
Joined July 2015
New 2025 Studio Reel!
10 years in, we finally have our own studio reel. Hopefully it gets you amped to make stuff! Special thanks to Jordan Scott ( https://t.co/KE9SMtu6F8) for his amazing animation work on this & also to @UprightTRex for their funky music, which I absolutely love. SOUND ON!
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Smith & Diction rebrands Living Roots wine with flexible identity and playful storytelling 👀 https://t.co/vprA3BH99S
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😈
If you see a tech company rebrand these days there is a good chance either Smith & Diction or Primary studio have designed it
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SHEIN has built 170+ tools to speed up clothing production and ensure consistent quality. Now, innovative tools make it faster and cheaper to create the glam dresses you love, streamlining the process while maintaining style and accessibility.
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Thanks for trusting us with your brand!!
So how did we rebrand Grammarly to Superhuman? Dive into some of the amazing work led by the incredibly talented @mikesmith187 & @charamelody of @smith_diction! 👌 They blew this out of the water… 👇
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There goes myyyyyy heroooo
💥New work for @Superhuman (@Grammarly & @coda_hq)💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study https://t.co/0A24bhLbAs
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FUTURES TRADERS: Get 40% off all evals, no activation fees, end-of-day drawdown in our live-market PRO+ accounts…and still daily PRO payouts!
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Not every project goes the way you plan. When we were working with @contra we took a MAJOR swing on round one and missed! We listened and bounced back with the brand you see today. Want to see what starting over looks like? Here's the whole file. https://t.co/Qo96no92x9
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Get more creative.
Earlier this year we got a call from @contra asking if we'd help out with their visual identity. We were like, "Your brand is pretty dope as is. I don't think you need us." Once we talked to @_BenHQ & @erinnhorner I was hooked. I needed to be a part of this. So we got to work.
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Talk of the Town
As a small biz finding a good accountant is ROUGH. You know it & I know it. @TownTaxCo is looking to change that & make doing your taxes a lot less stressful. Fully custom wordmark by @dayandaniello & @Alex_Anderson_. Also, Alex killed it on these really fun posters.
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S&D is 10!!!! When I sat down at my desk in our one bedroom apt a decade ago, I had no idea how far this dream could go. I’m in awe of the people I get to work with & the companies I get to work for every day. Its not lost on me that Im living in college Mikes dream world.
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🥂 NEW WORK FOR LIVING ROOTS WINE 🥂 I've put my full heart and soul into this project over the past 2 years & now I'm finally ready to share the case study. This brand has everything: Too many logos, an international label system, a quirky mascot, & more! Link in comments.
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One project can change your life. This one was ours.
Two years ago on this exact day we presented a brand that changed our studio forever. Shout out to @henrymodis & @apostraphi for trusting the vision on round one. I've seen very few people roll out a brand as fast as them. Thanks for giving us a shot. <3 @perplexity_ai
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catching up on @figma config talks just watched the wildwest of collaborative brand design by @mikesmith187 & @charamelody from @Smith_Diction some takeaways from their talk🧵
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Billions flow into “homeless advocacy” groups — but what really comes out? CRC examines how taxpayer and philanthropic dollars are fueling politics, not solutions.
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New Studio Portrait: @Smith_Diction ✌️ We caught up with the Philadelphia-based studio to talk about staying honest in their design process and why it is important to serve a bigger idea than a specific aesthetic.
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Working on something about butterflies. JK it's about AI. Collab with my boy Tully Ryan.
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Uh oh they are giving me a microphone again! I'm so excited to talk about a new project that we've been working on for awhile now. The case study is already 20-mins long so I know no one is actually going to read it. I'll just walk you through it live!! Link to tix below.
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Last month, we completed the rebrand of Gamma - a product used by nearly 50 million people that generates tens of millions in annual revenue. The stakes, quite literally, couldn't have been higher. A misstep could damage user trust, confuse our market position, and cost us
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Designers: Stop being scared When @Smith_Diction ended their #Config2025 with this message, I was beaming with unearned proud uncle vibes Here were two people leading by example The world needs equal parts craft and courage A resounding highlight from the conference
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