Mike Smith
@mikesmith187
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Give more than you take. Design → @smith_diction Branding inquiries → [email protected]
Philadelphia, PA
Joined December 2009
I'm a firm believer in not gatekeeping anything to do with design. With immense pride I give you @Smith_Diction's process. There's no secret sauce or magic question. But there is a process. So here it is for you. https://t.co/i8ZqNDI6ux
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@selfawarestudio There’s so much in this world to be mad at and this griffin (WHICH IS THE ORIGINAL LOGO OF THE MUSEUM) is not worth all of this hate. It’s doesn’t look like nazi propaganda you’re just mad at anything that changes. Life goes on, logos come and go, keep on keepin on.
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Celebrate the materials that build America. Join us this ROCKtober 2025!
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The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale. The fact that people love to get mad at rebrands these days just feels so sad and tired.
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I gotta break character for a sec. I really appreciate everyone tagging us in this @visitpham rebrand discourse but the outrage for their new logo is absolutely absurd. It’s a great brand made by a great agency. To get anything remotely cool approved was prob a major feat.
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Not every project goes the way you plan. When we were working with @contra we took a MAJOR swing on round one and missed! We listened and bounced back with the brand you see today. Want to see what starting over looks like? Here's the whole file. https://t.co/Qo96no92x9
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New Work: PhAM (2025) In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
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@contra @_BenHQ @erinnhorner Design by @summcclure a true legend. Wordmark assist by @dayandaniello.
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This project was a deep lesson in restraint. We loved everything that they were doing over there we just added a little depth to an already beautiful brand. That being said, we also did insane stuff that got killed as well. Animations by Claudio Salas https://t.co/r0pHGjyi1w
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The main thing we were actually hired to do was strategy. We went all in on ONE line... Get more creative. It felt absolutely perfect for what they were doing over there. Supporting the creative community AND helping teams grow their creative depts. Win win.
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We started by just updating the symbol and wordmark everrrrr-so-slightly so it could be a little more screen friendly. We put a lot of love into that "a". We also introduced GT Standard as an inter replacement. We just loved that the lowercase a's matched the wordmark.
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Earlier this year we got a call from @contra asking if we'd help out with their visual identity. We were like, "Your brand is pretty dope as is. I don't think you need us." Once we talked to @_BenHQ & @erinnhorner I was hooked. I needed to be a part of this. So we got to work.
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Congrats to @contra on this amazing launch. Hoping to spend more time over there and getting back to good design twitter. Plus look at all of our brand moves working in beautiful harmony!!
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Look at that a nice little feature on @creativeboom for our Living Roots work.
creativeboom.com
The US studio has created a modular visual system for Living Roots, merging heritage, geography and experimentation with a flexible
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My pride and joy.
I wrote a piece for The Malin Journal about the history of business cards—from Versailles to Microsoft Word—and the idea of printed matter as a wish-fulfillment device 📜 https://t.co/BVsdWEETve
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Favorit is officially retired. RIP.
Largest tech campaign in LA’s history 307 billboards 160 buses 500 bus shelters $500,000
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