Sara Mauskopf Profile Banner
Sara Mauskopf Profile
Sara Mauskopf

@sm

Followers
56,311
Following
1,450
Media
5,844
Statuses
54,163

CEO & co-founder of @Winnie . Queen of hot takes. Mom of 3. Philly sports fan. Hardcore.

United States
Joined February 2009
Don't wanna be here? Send us removal request.
Explore trending content on Musk Viewer
@sm
Sara Mauskopf
2 years
Whoever rebranded crypto as web3 is a marketing genius
321
940
11K
@sm
Sara Mauskopf
2 years
My kids setup a FREE lemonade stand and everyone is coming by trying to give them a $5-$20 bill. I think they’re learning an important lesson - the key to fundraising is to say you’re not raising right now.
69
333
5K
@sm
Sara Mauskopf
5 years
In an interview this week I was asked if I ever get imposter syndrome. Um hell no. There are men out there trying to build a company with 10x the funding I have and 1/10 the ability. I’m not the imposter. What’s the opposite of imposter syndrome? I have that.
123
530
5K
@sm
Sara Mauskopf
3 years
🙈 omfg our country. I want to work at Coinbase just for today so I don't have to deal with what's going on.
102
240
4K
@sm
Sara Mauskopf
2 years
Everyone dunking on a16z but I thought WeCrashed was really good and it seems reasonable that it would cost $350M to produce the sequel
67
276
4K
@sm
Sara Mauskopf
3 years
Clubhouse is 35 employees. $4B valuation. 🤯
103
580
4K
@sm
Sara Mauskopf
9 months
3.5 years now of WFH and here's what I now have come to realize You get *more stuff done* when you work from home You make *more progress* when you meet in person It's important not to confuse doing stuff for progress! Sometimes the same, sometimes not.
73
370
3K
@sm
Sara Mauskopf
5 years
If you are a subscription product I can buy fully online but I cannot cancel without calling a phone number during business hours then I hope your company fails and you go out of business. Happy New Year!
62
283
2K
@sm
Sara Mauskopf
3 years
ceos will literally blog about their bad management practices instead of going to therapy
14
175
2K
@sm
Sara Mauskopf
3 years
Gosh I feel for Coinbase. This all must be really distracting for such a mission focused company.
34
75
2K
@sm
Sara Mauskopf
3 months
lol remember when Clubhouse was worth $4B
@sm
Sara Mauskopf
3 years
Clubhouse is 35 employees. $4B valuation. 🤯
103
580
4K
61
96
2K
@sm
Sara Mauskopf
4 years
There’s a room on clubhouse right now that is literally just a bunch of people talking about why it’s ok to hate jews so I’m done with that app for awhile
160
117
2K
@sm
Sara Mauskopf
4 years
Ryan William Mauskopf just joined the shelter in place party at 8 lbs 4 oz and 19.5 inches. @mauskopf did great. I’m starving. #RyanBirthday0
Tweet media one
205
8
2K
@sm
Sara Mauskopf
4 years
Female founders be like "WOW SARA you raised so much money how did you do it? That's amazing!" Male founders be like "Oh you raised a $9M series A? I just put some water in a can and raised a $9M series A too"
52
112
2K
@sm
Sara Mauskopf
4 years
I always had the perspective that one of the more feminist things I could do was raise fierce, badass daughters. But as I sit here nursing my baby boy and reading some ridiculous stuff from men on Twitter I’m like hmmm maybe the real feminist opportunity is raising a good son
73
58
2K
@sm
Sara Mauskopf
7 years
So stop calling it lowering the bar. Your bar was wrong, not high.
25
374
2K
@sm
Sara Mauskopf
2 years
It went from like “this is some technical financial instrument” to “this is the new foundation for the internet” Best rebrand ever.
44
57
1K
@sm
Sara Mauskopf
3 years
@VCBrags I’m looking to raise a D
26
13
1K
@sm
Sara Mauskopf
1 year
I may or may not have found a bug
Tweet media one
Tweet media two
31
53
1K
@sm
Sara Mauskopf
4 years
“an investor told me that posting photos of my children on the weekend made it look like I wasn’t working hard enough.” Fair warning — if any investor says this to me I will find a way to buy you off the cap table.
53
111
1K
@sm
Sara Mauskopf
2 years
5/ Coincidentally, this week @elonmusk made news talking about population collapse. I believe that if we want to encourage big families, we have to make child care more accessible. Elon, I’d love to talk more about how we make this a reality.
@elonmusk
Elon Musk
2 years
I hope you have big families and congrats to those who already do!
19K
15K
244K
62
57
1K
@sm
Sara Mauskopf
3 years
The girls’ breakfast on the left, mine on the right
Tweet media one
Tweet media two
30
16
1K
@sm
Sara Mauskopf
2 years
Soooo my daughter (7) needs to get some bloodwork done and she is not happy about it at all. She was just complaining to me about her upcoming blood draw and suggested that maybe instead they could just prick her with a needle and take only a drop of blood...
67
16
1K
@sm
Sara Mauskopf
3 years
I don’t know who needs to hear this but “competitors” in your space raising a lot of money is almost always a net positive thing for your startup
39
108
1K
@sm
Sara Mauskopf
7 months
This is now how I introduce CEOs who happen to be men
Tweet media one
35
35
1K
@sm
Sara Mauskopf
3 years
One trait shared by many founders - we are not afraid of failure but we are deathly afraid of mediocrity.
22
102
991
@sm
Sara Mauskopf
2 years
Why do we congratulate people when they make an under 30 list? Like congrats you did something impressive when you were young and had a lot of energy and few responsibilities. Now try doing it old and tired with 3 kids and aging parents.
39
41
982
@sm
Sara Mauskopf
2 years
childcare...
@shl
Sahil Lavingia
2 years
@elonmusk We should be investing in technology that makes having kids much faster/easier/cheaper/more accessible Synthetic wombs, etc
1K
149
3K
32
48
958
@sm
Sara Mauskopf
1 year
TIL: 🫡 means a salute and NOT penis to the face
74
23
919
@sm
Sara Mauskopf
4 years
I wish Trump were a female founder so he couldn’t get away with this shit
14
43
918
@sm
Sara Mauskopf
3 years
In the venture funding system, passing on a company that later IPOs is considered especially cool. In Silicon Valley, the dedicated VCs who tweet about these huge misses are members of an elite squad known as the Special VCs Unit. These are their stories. *dun dun*
31
45
911
@sm
Sara Mauskopf
4 years
Our company is fully remote and Slack is down. Going welI, I think! Thank you to all. LOVE!!!
19
29
917
@sm
Sara Mauskopf
7 years
We have 4 different ways to prepare hot water at our startup in case this gives you any indication of what our codebase looks like
Tweet media one
19
373
904
@sm
Sara Mauskopf
5 years
VCs are the middle managers of the startup ecosystem. They’re just managing up to their bosses (LPs) & are dependent on their individual contributors’ output (founders) to be successful. Once I realized this I had a lot more empathy for them. Being a middle manager kinda sucks.
24
78
837
@sm
Sara Mauskopf
4 years
My new buddy ❤️
Tweet media one
42
2
815
@sm
Sara Mauskopf
3 years
"My dad is 42, turning 43, I don't know what my mom is but I'm guessing it's 18" -my favorite daughter to my other daughter
15
8
762
@sm
Sara Mauskopf
7 years
Ok here's a simple thought exercise for everyone
24
342
733
@sm
Sara Mauskopf
5 years
My only super power as a CEO is my ability to hire people who are smarter, more skilled, more efficient and just generally better than me in every possible way.
42
84
738
@sm
Sara Mauskopf
4 years
Me contacting the nytimes constantly: “hey we have all this data on the childcare crisis and we are doing a ton of work on this at @winnie ” Nytimes: “it’s so weird how no women are in charge and doing anything about the childcare crisis”
18
48
736
@sm
Sara Mauskopf
4 years
Left: First child @ 5 weeks old Right: Third child @ 5 weeks old
Tweet media one
Tweet media two
26
42
731
@sm
Sara Mauskopf
5 months
As the CEO of a successful company, let me share my 10 step routine for how I prepared for my board meeting this morning: 1) Put my kids to bed early so I'd have time to review the board slides and respond to any last minute questions that came in. 2) Got downstairs only hear…
57
16
711
@sm
Sara Mauskopf
4 years
Some days I’m like: Have I made a huge mistake having so many kids? But that’s just some days. It’s not like that all the time. The other days I’m like: I have made a huge mistake having so many kids.
26
6
696
@sm
Sara Mauskopf
6 months
I didn’t actually read any negative press about Carta recently and when I google it, it’s all behind a paywall so I can’t I think people overestimate how much people notice or are talking about them 🤷🏼‍♀️
Tweet media one
90
9
698
@sm
Sara Mauskopf
8 months
A horse. It's like a unicorn but it's real.
@micahjay1
Micah Rosenbloom
8 months
Who's going to coin the word for a scaled company that reaches break-even, and what should it be called?
29
1
22
28
60
641
@sm
Sara Mauskopf
5 years
I guess we just aren’t willing to give up 7% of our companies for $120k 🤷🏻‍♀️
@FintechKristen
Kristen Anderson
5 years
Spent the night making rounds meeting incredible #founder folk in our @ycombinator batch group. I didn't speak to a woman. Not one. Not a handshake, not eye contact. Where are ya ladies? How do we fix this? #startups #fintech #womenintech #crickets 🦗🦗🦗
22
14
135
14
28
689
@sm
Sara Mauskopf
3 years
I breastfed my second daughter for 22 months up until her brother was born and then spent 19 months breastfeeding him. So I’ve been breastfeeding someone for the last 41 months. Anyway, today I decided I’m done. 🎤✌️
36
1
681
@sm
Sara Mauskopf
1 year
Beyond grateful for @stripe @brexHQ (and all the other companies) stepping up to provide cash for those of us locked out of our funds right now. I'm legit very moved and emotional about this and you will have us as customers for life.
10
45
666
@sm
Sara Mauskopf
4 years
The only cool thing about having no life and no friends is so far this social distancing doesn’t feel any different from a normal weekend
16
45
661
@sm
Sara Mauskopf
2 years
omg all the VCs think he's serious and are replying with their memos
@loganbartlett
logan bartlett
2 years
Why hasn’t anyone weighed in on how startups should navigate a downturn?
225
71
2K
35
21
646
@sm
Sara Mauskopf
2 years
White men fail upwards into 20VC exclusives
@HarryStebbings
Harry Stebbings
2 years
20VC Exclusive Tomorrow with @domm What happened @fast Was burn really $10M per month? What is it like having Stripe invested? Mob or no mob? 😉 Could/should the board have done more? This and so much more… Stay tuned… 🚀
36
24
268
12
14
287
@sm
Sara Mauskopf
9 months
Running a profitable company is stressful but so far it's actually a hell of a lot less stressful than running a "hit unknown milestones and metrics to attempt to raise next round of venture capital" company
21
44
647
@sm
Sara Mauskopf
2 years
Someone asked about finding product market fit on a panel I was just on. What I wanted to respond with was — Product market fit is like an orgasm. If you’re not sure if you have it, you don’t. When you have it, you’ll know.
37
50
641
@sm
Sara Mauskopf
3 years
I guess this is why some companies are banning politics at work
Tweet media one
14
25
639
@sm
Sara Mauskopf
6 years
🎉 Some news
@TechCrunch
TechCrunch
6 years
Winnie raises $4 million to make parents’ lives easier by @sarahintampa
Tweet media one
3
17
114
42
18
635
@sm
Sara Mauskopf
2 months
Quick IVF story. I got pregnant at 29 years old because I wanted to ensure I was both financially stable and still at peak fertility to have kids. Shortly after that my husband got cancer and needed a really aggressive chemo treatment that meant we could not have anymore kids…
18
50
611
@sm
Sara Mauskopf
3 years
Them: Hi Sara! Before we start I just have to say I’m a huge fan of your— My brain: please say product please say product please say product Them: tweets
15
5
594
@sm
Sara Mauskopf
1 year
Elizabeth Holmes gets to chill in prison (where she’ll be fed, get time to exercise, read, sleep, etc) then emerge when her kids are like 10 & 12. Absolutely devastating for those kids. Arguably not a bad deal for her…
47
18
575
@sm
Sara Mauskopf
4 years
I met with someone recently who told me I would not succeed in the child care industry because I don't have a strong enough child care background and then in the same conversation unknowingly referenced the exact Forbes piece that I authored on the child care paradox 🤪
21
11
581
@sm
Sara Mauskopf
5 years
Coming up with a boy's name that doesn't remind me of some shitty dude is the hardest problem in computer science
59
11
562
@sm
Sara Mauskopf
6 months
My daughter is dressed as an AI company founded 6 months ago
Tweet media one
27
19
570
@sm
Sara Mauskopf
2 years
I wish I were a VC in this market. I would insist all founders meet me for walking/hiking/running meetings and I'd be so fit.
32
21
548
@sm
Sara Mauskopf
6 years
Most people/companies shut down at night. Because I have pregnancy insomnia, that means I get 8 more hours to outwork my competition. That's 66.7% more time. For perspective: I just at an entire loaf of cornbread. These 8 hours a gift. Get to work pregnant ladies.
@NathanCHubbard
Nathan Hubbard
6 years
Whatever you’re hustling for, take note: most people/companies are shut down until ‘18. That means you get 2 extra weeks to outwork your competition. That’s 3.8% more time. For perspective: Usain Bolt won his gold medals running 1.2% faster. These 2 weeks are a gift. Get to work.
464
457
2K
16
46
525
@sm
Sara Mauskopf
6 months
Stripe is a great product but also employs a massive dark pattern. It's almost impossible to know how much you pay monthly to use Stripe. There are bunch of reports you can try to download to analyze fees, but as you turn on their additional services (Revenue Recognition, Sigma,…
56
41
521
@sm
Sara Mauskopf
1 year
Remember when the Coinbase CEO said that if employees brought their whole selves to work and discussed issues like racism at work, the company was doomed? Good thing they stayed so “mission focused”
Tweet media one
150
26
507
@sm
Sara Mauskopf
7 years
If you made up a bar where half the population isn't represented, your criteria is whack.
3
105
502
@sm
Sara Mauskopf
3 years
My daughter is reporting some bizarre symptoms. Any medical experts? -she is not tired at all -she cannot fall asleep -she doesn’t feel like she can even lie in bed because it’s too boring -she cannot even close her eyes because she isn’t tired so her eyes just won’t shut??
51
5
516
@sm
Sara Mauskopf
8 months
No one sells YC harder than founders who went through YC… Either it’s a really great program or it’s a MLM. We’ll never know!
49
20
513
@sm
Sara Mauskopf
2 years
@goldman no one's tweets are that good
16
3
505
@sm
Sara Mauskopf
8 years
Hey @WSJ I'd be happy to write about women in tech leadership if you want to choose an actual woman in tech leadership next time!
14
79
495
@sm
Sara Mauskopf
6 years
She’s born! Aubrey Willa Mauskopf. All 7 lbs 2 oz and 19 inches of her. Took just 2 pushes 😂 Everyone is doing well. cc @Aubrey_Willa @mauskopf @BrynAvery
87
2
489
@sm
Sara Mauskopf
3 years
The best part of moving to Miami is you can take quick day trips to Hawaii. All the high growth executives love that.
Tweet media one
Tweet media two
15
5
489
@sm
Sara Mauskopf
2 years
Is it considered cheating if it’s with Elon
50
22
475
@sm
Sara Mauskopf
7 years
6 months after diagnosis, Eric is cancer free. Cried happy tears all morning. Looked like this: 😂😂😂 #KillEricsCancer #KilledEricsCancer
@mauskopf
Eric Mauskopf
7 years
Attempted to read PET/CT scan y'day w @sm . Now UCSF confirms I'm cancer free! Happy days ahead 🎉 Also my hair growing back #KillEricsCancer
Tweet media one
18
1
159
38
4
480
@sm
Sara Mauskopf
5 months
If Sam Altman were a woman, the New York Times would already have 10 articles filled with anonymous employee grievances. No claim would be too baseless to be fit for print (remember when Audrey Gelman got destroyed due to no fish in her fishbowl?) Instead, Sam Altman is a…
41
47
483
@sm
Sara Mauskopf
3 years
Just met with someone who recognized me from MIT and said I looked exactly the same which is good because it means I didn’t age but also bad because it means my nose job didn’t work
7
3
479
@sm
Sara Mauskopf
3 years
I tweeted my abs behind a docsend link which must be why none of the VCs are excited about them
18
11
480
@sm
Sara Mauskopf
5 years
I’ve run marathons, I’ve done triathlons, even a couple half ironmen. None of that compares to the training, preparation, endurance and mental toughness it takes to fly across the country with my kids.
13
11
470
@sm
Sara Mauskopf
9 months
I never introduced my kids to Caesar Salad because it's kind of a trash food, but my kids had it at school and it turns out it is a gateway drug to OTHER SALADS and now they are into like Greek Salad and other healthy salad varieties. So anyway I'm Pro Caesar Salad now.
46
10
468
@sm
Sara Mauskopf
4 years
Imagine being this bad at math and then just... tweeting it out
37
37
462
@sm
Sara Mauskopf
4 years
My investor update in late March 2020
@realDonaldTrump
Donald J. Trump
4 years
Going welI, I think! Thank you to all. LOVE!!!
141K
89K
933K
7
13
454
@sm
Sara Mauskopf
4 months
@businessbarista I’m personally most impressed by the part about you having 7 friends
6
1
455
@sm
Sara Mauskopf
5 years
My co-founder @annekate and I are looking to get some founder photos taken as possibly the first ever co-PREGNANT co-founders. Any suggestions of awesome photographers who are available ASAP in San Francisco?
45
14
455
@sm
Sara Mauskopf
4 years
It's time for some game theory. I bet Sequoia released a chill memo to their portfolio and then released their doomsday black swam memo publicly so all competitive VC-backed companies would get DDoS'd by 5000 panicked messages from their investors/board. Well played Sequoia.
11
20
452
@sm
Sara Mauskopf
5 years
Hey VCs who didn’t invest in my company but got my email from back when we were fundraising — Don’t automatically sign me up for self-congratulatory emails about your portfolio companies getting acquired. Not only do I not care if you got rich, it’s also not that aspirational.
21
15
451
@sm
Sara Mauskopf
3 years
(If it wasn’t abundantly clear, this is a joke. I do not feel anything for coinbase.)
4
0
449
@sm
Sara Mauskopf
5 years
Excited to share that @mauskopf and I are opening our own family daycare 🤣. Coming March/April 2020.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
49
6
443
@sm
Sara Mauskopf
4 years
Wait a fucking minute Did I have Coronavirus back in Dec/Jan??? My test results back then came back negative for flu and all other viruses on the panel. I ended up developing into pneumonia, took zpac and got better eventually.
Tweet media one
105
21
434
@sm
Sara Mauskopf
5 years
Just had an investor who passed on me awhile back reach out out of the blue and say they wish they had invested when we were early and by the way do I know anyone building a company like Winnie at an earlier stage and who has the same "combo of personal passion and product chops"
26
11
428
@sm
Sara Mauskopf
3 years
The one thing I love is that no matter how wealthy someone is, if they have 3+ kids, they have to drive a Sienna, Odyssey or Pacifica minivan. Everyone just has basically the same car and you never feel FOMO that there’s something better out there.
60
11
425
@sm
Sara Mauskopf
6 years
The world needs more strong women and we’re doing our part. Currently targeting a May launch for the next @mauskopf girl.
Tweet media one
Tweet media two
56
3
423
@sm
Sara Mauskopf
7 years
SF in a nutshell: someone walking their dog and another person walking their robot
Tweet media one
5
133
417
@sm
Sara Mauskopf
1 year
This is a time when a lot of VCs are doing fewer deals and really leaning into supporting their portfolio companies. I came up with some REAL LEGIT ways investors could be helpful to my biz and for many of these, I was actually able to get what I asked for. [Thread]
19
57
418
@sm
Sara Mauskopf
2 years
0/ Welcome to your child care weekly update. The current economic conditions continue to stress our already very strained child care system. Child care providers are raising their prices to keep up - putting more pressure on families
22
37
387
@sm
Sara Mauskopf
1 year
I have never sent a holiday card but I love receiving them. It fills me with joy to see everyone’s family pics, get their life updates, and have an address to look up their home value on Zillow.
7
6
413
@sm
Sara Mauskopf
3 years
Sure the cost of living is insane and my kids have to breathe toxic air, but a place that makes sushi in the format of a burrito just opened near my house so I think I’m gonna stay
21
7
413
@sm
Sara Mauskopf
11 years
Just about the best map of San Francisco I've ever seen. http://t.co/xWnMSP83
Tweet media one
31
276
399
@sm
Sara Mauskopf
2 years
Thrilled to announce nothing!
27
13
399