🧼 How not to kill the brand you just paid a billion dollars for. REN vs Dr Squatch. One died by dilution. The other might survive. IF @Unilever understand #BehaviouralScience My latest piece in @TheDrum https://t.co/8YtVBCFPiQ

In @TheDrum today, I unpack how a 120-year-old brand collapsed by ignoring habit, comfort, and the strange emotional rituals we call ‘tea’. #PurposeBranding

Countdown to the King's Speech - post-election briefing for public affairs teams & campaigners

🚨 Climate & nature campaigning: what worked before, won't work now. As of 05:19 this morning, the way to campaign for real policy change has changed. The political landscape in this country shifted drastically overnight. Campaigners don't just need a new narrative.

Loads of great resources for UK charities looking for advice on how to navigate the #GeneralElection on the @CharityComms hub. You'll find our election briefing there too! 👇👇

🚨 Calling all public affairs professionals, campaigners and charities... We know last night's General Election announcement will have drastically changed your diaries for the next 6 weeks. And with 20% of the House of Commons set to change (regardless of the election outcome),

An Introduction to The Green Claims Code

Looking forward to speaking at the @SustWomen afternoon tea at Old Sessions House this afternoon - clarifying ESG communications and helping #CorporateSustainability professionals cut through the greenwashing!

If your product or service is better for people and planet, you should be using behavioural science to take it mainstream so that more people can buy better 🧠🌱 #BehaviourChange #Communications #PurposeLedBranding

The secret to successful #Advertising? Aim for views longer than 2+ seconds (which is actually only achieved by 4% of digital ads!) Ad recall increases from 25% (<1 second), to 45% for ads viewed for between 1-2 seconds (in print) https://t.co/TSkfRtwz2A #AdvertisingAgency

England won’t adopt EU river pollution rules for pharma and cosmetics firms Campaigners say government is failing to match major step forward as bloc prepares to introduce ‘polluter pays’ principle https://t.co/hsinL7gcqh

Challenger brands need to embrace behavioural marketing Without the huge advertising budgets to take on giant competitors, you need to leverage behavioural science to reach and convert the audiences most likely to buy from you #ChallengerBrands

If you're not getting out of the echo chamber, you're not making impact 💥 If you're only talking to sustainability-motivated people about sustainable products - you're not creating behaviour change. Because they would have purchased like that anyway.

Sustainability is all about behaviour change 🚘 To encourage lower emissions 🌱 To get people to make green switches 💰 To help people buy better by making better products mainstream We need sustainability-focused brands and marketeers to embrace behavioural science 💡

Sheffield bans high-carbon industry ads! Adverts for a wide range of polluting products and brands, including airlines, airports, fossil fuel-powered cars (including hybrids) and fossil fuel companies, will not be permitted on council-owned advertising billboards

Is behavioural marketing unethical? Lunch & Learn

We were delighted to support and attend #PurposeFest in Bristol earlier this week, with over 450 #Bcorp and purpose-driven businesses! Spot @SianEConway up on stage 👀 #BCorpMonth

This is huge!!!!

France’s lower house votes to limit ‘excesses’ of fast fashion with environmental surcharge Thursday’s vote makes France the first country in the world “legislating to limit the excesses of ultra fast fashion” https://t.co/2dIEp5mfLY

Yesterday our Senior Managing Partner @SianEConway opened #PurposeFest with a panel discussion on #biodiversity alongside @Ecologi_hq @belmont_estate and @NaturalEngland Great to see 450+ #Bcorp and #PurposeLed biz in attendance 👏