🧼 How not to kill the brand you just paid a billion dollars for. REN vs Dr Squatch. One died by dilution. The other might survive. IF @Unilever understand #BehaviouralScience My latest piece in @TheDrum https://t.co/8YtVBCFPiQ

🫖 Typhoo’s “Fear Free Tea” rebrand had bold intent. It ended in administration. In @TheDrum, @sianeconway explores what happens when purpose forgets habit, comfort, and ritual. Purpose is powerful. But only when it meets people where they are. https://t.co/kgcExuVM8I

As sustainability becomes more regulated, how can you embed it in your #Marketing strategy? https://t.co/3GhQsRZrkr #Marketing #SustainableMarketing #MarketingAgency

100 new oil and gas licences = job security for key constituencies. That's the argument climate campaigners are losing. In this election year, we need to pay attention to the politics: https://t.co/Zs4YqHRqab #ClimateAction #Campaigning #ClimateCampaigners #NewOilAndGas

UK Advertising regulators are getting stricter on environmental claims in marketing and advertising. What do brands & marketing teams need to know? https://t.co/NH9aOQtYYV #GreenClaims #AdvertisingStandards #Advertising #Sustainability

Did you know, consumers are 48% more likely to interact with a digital ad after being exposed to an Out Of Home ad first? Here's how an #AudienceFirst approach can improve your ads strategy: https://t.co/xbt8DZkriS #Advertising #AudienceTargeting #OOH

6 steps to a sustainable marketing strategy Stand out from the crowd, stay compliant and connect with green-minded customers! Here's how: https://t.co/3GhQsRZrkr #SustainableMarketing #MarketingStrategy #MarketingAgency

If campaigners can't convince voters that climate action will be good for their daily lives, then politicians on all sides won’t take action because there will be no votes in it. The #ClimateEmergency is a #Communications challenge: https://t.co/Zs4YqHRqab #Campaigning

Are you talking about your brand's #CarbonOffsetting or #NetZero plans? Make sure you're compliant with advertising regulations and reporting standards: https://t.co/NH9aOQtYYV #GreenClaimsCode #Compliance #Advertising #SustainableBrands

Out Of Home #Advertising is one of the most expensive and hardest to measure platforms. How can an #AudienceFirst approach improve your results? https://t.co/xbt8DZkriS #AdvertisingInsights #AdvertisingStrategy #OutOfHomeAds

Your customers, stakeholders and financial backers are increasingly expecting your brand to be making a positive impact. So how can you get started with sustainability-focused marketing? https://t.co/3GhQsRZrkr #Sustainability #Marketing #MarketingAgency

Climate campaigning during a cost of living crisis: Campaigners must change how we talk about climate, nature and environment policy, and relate it to voters' top priorities: https://t.co/Zs4YqHRqab #Campaigning #Policy #ClimateCampaigning #ClimateAction

Brand Reputation Insights: From challenger brand to corporate giant: how do you bring early adopters with you? https://t.co/tirB5DUUMR #BrandStrategy #ChallengerBrand #BusinessStrategy #BrandAgency #CrisisPR

Under new regulations, brands should avoid terms like 'sustainable' and 'eco-friendly' when describing their business or products. Are you compliant with the #GreenClaimsCode? https://t.co/NH9aOQtYYV #Advertising #Marketing #SustainableBrands #Sustainability

Does your #retail brand have an app? Retail app users buy 33% more frequently, purchase 34% more items, and spend 37% more than non-app user customers! https://t.co/xbt8DZkriS #RetailInsights #MarketingStrategy #Advertising

81% of people expect CEOs to be publicly visible and speak out on societal issues. 68% say that CEOs should inform and shape conversations and policy debates about global warming and climate change. Take a stand: https://t.co/3GhQsRZrkr #MarketingStrategy #SocialValue

Is your organisation campaigning for #Climate related policy asks? Struggling to get cut-through? As the 2024 election approaches, it's voters you need to influence if you want to drive real change: https://t.co/Zs4YqHRqab #GeneralElection #Policy #Lobbying #ClimateAction

Countdown to the King's Speech - post-election briefing for public affairs teams & campaigners

If campaigners can't convince voters that climate solutions will be good for their daily lives, politicians on all sides won’t take action because there will be no votes in it. The #ClimateEmergency is a #Communications challenge: https://t.co/Zs4YqHRqab #Campaigning

Bold, activist brands often face reputation challenges as they grow. What lessons can challenger brands learn from Oatly's early adopter backlash? https://t.co/tirB5DUUMR #BrandStrategy #BrandReputation #ReputationManagement #CrisisPR