Google's new policy update 👇 #ppcchat #growthppc

Google ad revenue up 13%, Microsoft Bing ads up 16%

Google Ads just made optimization insights more practical. Three pillars now guide your next moves: 1. Build a Foundation – Upload Customer Match lists 2. Drive Performance – Add sitelinks & lead forms 3. Expand & Grow – No action = stable structure Simple. Focused. Smart.

Test, Measure, and Refine - Google Ads is a game of constant improvement. #growthppc

We’re rolling out the biggest upgrade to Chrome in its history with all-new AI features, including: ✨ Gemini in Chrome 🔎 Search with AI Mode right from the address bar 🔐 One-click updates for compromised passwords, plus more safety features And more → https://t.co/x6UGeOFcjI

Most ad budgets don’t fail from lack of spend. They fail from lack of focus. Every Monday, I start by asking: What’s the one change I can make to drive better results this week? Sometimes it’s updating ad copy. Sometimes it’s refining audience targeting. Sometimes it’s simply

"We replaced a team of 17 PPCers with AI and now 1 dude manages 1000 accounts"

The wrong question: “How many hours will you spend on my account?” The right question: “How will you solve my biggest problem?” Value ≠ hours. Value = solutions.

Barry shared a post on meta ads that I agree with 100% from a Google Ads perspective. It’s less about the feature itself, but whether it’s able to do so is the actual question. Barry rightfully say that using the incremental attribution optimization setting is good, and have

🚨 Just saw this inside Google Ads: Google is surveying advertisers about a new “YouTube Network” option, separating YouTube from the Search Partner Network. If it rolls out, we’d finally get more control over YouTube spend & targeting. Would you want this change? #PPCChat

POAS isn’t the “next step” after ROAS. It’s a detour into stagnation. The easiest profit comes from people who were going to buy anyway. That’s why POAS is a trap.

Just off a call with a Google rep. She fiercely debated my $150K annual savings using manual bid strategy for branded ads. She: Who cares about CPC? Focus on the audience. Me: Branded traffic is ready to buy, so why pay a premium? 🤷‍♂️ Trust your strategy, not the casino. 🥂

Forget the latest AI trick. Forget the viral “secret.” The real power? → Product titles → Campaign structure → Clean data That’s what fixes the 90% of accounts that are broken.

Just saw this message in Google Keyword Planner: "Oops! Keyword tracking’s off." Curious—has anyone else come across this recently? #GrowthPPC #GoogleAds #PPCChat

Just saw this new prompt in Google Ads for the first time: “Does your campaign have EU political ads?” 🗳️ Even if your ad isn’t political, you must select an option to continue. Regulations are tightening—don’t skip this! #googleads #ppcchat #growthppc

🚀 Fresh Google Ads UI alert! Just spotted this updated Ad group dashboard that shows ads + keywords side-by-side in one clean card (see screenshot). #GoogleAds #ppcchat #growthppc

Google Ads is crashing today! #growthppc #ppcChat

Just noticed a new feature in Google Ads 👀 URL Inclusions & Exclusions for Search campaigns. Looks like we can now control which URLs our ads show for—or avoid completely. First time seeing this. Is this rolling out for everyone? #PPCChat #GoogleAds

Trying to set up a new search campaign, but the campaign is not saving due to LANGUAGE NOT AVAILABLE? Anyone else experiencing the same? #ppcchat #googleads #growthppc

I’m deeply skeptical of the AI hype because I’ve seen this all before. I’ve watched Silicon Valley chase the dream of easy money from data over and over again, and they always hit a wall. Story time.