1/ How to succeed with founder led sales:. Last week, @garrytan was nice enough to invite me to his home to speak with the current YC batch. The most common topic was founders figuring out how to close the first set of customers in time for demo day.

RT @HarryStebbings: I really don’t feel @jasonlk gets enough credit. When I was 18 and starting out the man took a bet on me and has been….

RT @jasonlk: New!! @perplexity_ai's CBO @dmitry140 + @samdblond on AI in Sales:. 🏃‍♀️You Must Move Much Faster 🚀. - No excuse to not be mo….

RT @mihail_eric: I'm hiring a cracked machine learning engineer to redefine the future of revenue generation platforms. What I can promise….

The vast majority of people I ask this question to, myself included, have an immediate answer. A fun story to tell. Out of a sample size of 20, you’ll come away with several ideas on how to generate meetings that are effective with your specific buyer persona. Pick the best 3-5.

My advice to the founder was to email all 20 customers who purchased their product and ask them: . What is the most effective / creative way any sales rep has ever gotten a meeting with you?.

The founder mentioned their buyer persona is somewhat unique and isn’t receptive to anything they’ve tried. The solution is simple and works 100% of the time.

If you want to generate more demand at your startup, read this post: . I was recently talking with a startup founder who was struggling to come up with creative ideas on how to generate demand. Despite having 20 paying customers, their demand gen strategies were falling flat.

RT @jasonlk: Tomorrow @samdblond and I are doing a LIVE SaaStr Workshop Wednesday and AMA at 10am PST on "AI and GTM in 2025". We're also b….

With Wiz in the news today I thought of my conversation with Colin Jones who scaled revenue as their CRO from the very beginning. Learn how they scaled from 0-$100M in 18 months on their way to a potential $30B outcome.

@saastr @codeiumdev YT:

@saastr @codeiumdev Apple:

@saastr @codeiumdev Spotify:

Codeium scaled GTM from 3 people to 75 in 12 months, became a household name in the startup community, grew revenue and their stock price faster than virtually any other startup. Hear how they did it on this episode of @saastr CRO confidential with @codeiumdev VP of WW Sales,.

It’s hard to measure, but the roi on a 24 hour team offsite is under appreciated. Everyone comes back fired up about the business and communicating better than ever. The productivity loss is made up for within a couple days.

I moved back to SF. I believe building our company in the office 5+ days / week in SF gives us the highest probability of building a generational tech company. The talent density is second to none and it's where our customers are.

If done right, the spend you shift away from 3rd party advertisers to providing something of value direct to your customers should return 5x the revenue.

Categorize where your demand spend is going. Shift that spend so the majority of it is going directly to the people you're trying to sell to. Send them cool gifts. Send them to sporting events or concerts.

And the surprising thing is most startups are choosing to spend their demand $'s on option a) over option b). Here's what you should do:.

or b) a company proving you something that directly benefits you: sending donuts for your team, taking you to a sporting event, inviting you to a dinner with an incredible speaker, etc?.

Put yourself in the shoes of your buyer. Which option are you more likely to engage with: a) 3rd party advertisers showing you online ads + spam emails coming from unknown SDR's at unknown companies.