Patrik Inzinger
@saismo
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Building @appointmed. 3,500+ customers, 7-figure ARR, 1% annual churn. Sharing hard-earned lessons on bootstrapping, product focus, and sustainable growth. 👇
Austria
Joined January 2010
I’m Patrik. 👋 I’ve spent 10 years building @appointmed without VC money. Today: 3,500+ customers, 7-figure revenue, less than 1% annual churn. Here are the lessons I wish I had on day 1 🧵
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TIL there’s a real-world de_dust2 🤯 13-year-old me is screaming.
A man stumbled upon some abandoned ruins. And realized that for some reason he knew them by heart. The place is identical to the De_Dust2 map from Counter-Strike.
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Jessica has worked in more places, run more teams, and seen more conditions than I have, so I'm not discounting her personal experience. Chaos does seem to reign in many companies, and corporate calendars can look like you're losing at Tetris. It seems especially bad in tech,
People don't understand executive calendars. I describe an executive's calendar as like a strobe light going off. You wake up at 8AM, you've already got a huge list of urgent things going on. You go from a meeting with finance on a budget, to an interview for another
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Fantastic recap. Small conferences like @valiocon and @forum_tokyo are making a comeback, and I'm all here for it.
In the past few weeks I went from the Arctic to Tokyo speaking at two very different conferences. And yet, the same thing kept happening. Small conferences are making a comeback. I wrote about why: https://t.co/XAjpBSyAuo
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If you feel like you're always behind. Maybe this will land. My normal headspace: I'm such a noob. Everyone else has this stuff figured out. I'm racing to catch up. I have to ask everyone else to figure out what to do. This is a mixture of fear and hope, both of which take you
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Thanks again to MTHAccelerator for the invitation and honest discussion. I write more about this in Slow & Steady 👉
saismo.at
Slow & Steady is a semi-regular newsletter about staying a small company on purpose and running a remote business.
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Profit is not just a financial metric. It’s strategic freedom. Freedom to keep building. Freedom to keep serving customers. Freedom to ignore hype cycles.
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When markets tighten, that difference gets brutally obvious. No permission loops. No fundraising dependency. No external clock deciding your next move.
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One thing I stressed in the session: A funded company that isn’t profitable is always borrowing time. A profitable company owns its time.
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Over 10 years, we built appointmed to 3,500+ customers with 0€ external funding. Not because funding is “bad.” Because control and durability mattered more for the kind of company I wanted to build.
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A German startup accelerator invited me for an expert session on #bootstrapping. Their recap headline was: “How one euro of profit can beat a million in funding.” That line is exactly right. 👇
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I heard an incredible analogy from a VC friend that I can’t stop thinking about. “The moat in software was the cost of building software. And Claude Code just mass produced a bridge.” It’s wild when you think about the impact of this. The SaaS boom produced a few dozen
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Strong update for @OnePageLove 💪
Little big @OnePageLove update: 📱Mobile hero area screenshots, on review pages. They kinda float near the review and big screenshot. Quite useful to see how the big screenshot adapts (with CTAs etc.) and you simply close the mobile screen ❎ if you don't want it. We added
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Picked up my #Polestar 3 after a complimentary upgrade. It’s now running on the latest NVIDIA chip, with a few new tricks up its sleeve. Also, the UI is now crazy fast and noticeably smoother. Fantastic service, @PolestarCars. 💪
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I’ve been SO pumped about this trilogy ever since I read the books. The first two movies are already among my all-time favorites, and they capture the scale of the universe in a way few films do. All in for another trip to Arrakis. 🏜️ #DuneMovie
Experience the epic conclusion. Dune: Part Three only in theaters and IMAX December 18. #DuneMovie #FilmedforIMAX
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20+ years of grind, hitting walls, finding solutions, seeking relief from pain and frustration have taught me how to do things, yes, but more importantly, what questions to ask, so I know what to do, and what not to do. I see this over and over again with the folks that are
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My cofounders (@Neo_II) is at a marketing conference right now. He's not taking notes. He's recording sessions, dropping the audio into Claude, and sharing a summary and personalized action plan with our entire company. People keep asking for real AI use cases. This is one.
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Most people think co-founder alignment is the goal. I don’t. Bernhard and I have spent 25 years arguing about one thing: complexity vs simplicity. That tension built a better company than either of us could have built alone. New Slow & Steady issue: https://t.co/bdS0XbDuvv
saismo.at
For 25 years, we argued about how software should be built. This is the story of that conflict, what it cost us, and why it made appointmed better.
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I like this by @saismo "What I do think is true: money accelerates whatever is already there. If you don’t have that, it just lets you build the wrong thing more expensively." via
saismo.at
A well-funded competitor entered our market with €20M. We had our savings and years of customer conversations. They're gone. We're not. Here's what that taught us about money and domain knowledge.
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. @whale on Tokyo Design Forum — being part of the conversations that are actually shaping where design is headed.
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