https://t.co/qea2tkYeMH

IKEA released a guide for making forts. I love it.

Voting is very important, please check the first letters of my last ten tweets.

This is how you defuse a cat fight! Well done!😂

agencies: "fuck reading 40 page guideline documents" also agencies: "we should create a 50 page guideline document"

Going great

Never tell your electrical engineer parent you want to be a transformer for Halloween.

1st world planner problems

Sorry, "our ad was made with AI" still does not qualify as a creative concept.

Ad campaigns are the blockbuster version of your brand story. Social content is the weekly sitcom version.

i don't know how many more cookies i can accept y'know

Ps. You might also like my newsletter Salmon Theory: https://t.co/iH9oKH6Rim Every week, 5k ambitious strategists get short practical notes on finding compassion, clarity and creativity.

Social strategists should read more Jenni Romaniuk and less Gary Vaynerchuk.

Frameworks can do a lot of things, but they can't do the real work for you.

When AI can manipulate what you notice and consume online, we slowly start moving from a battle for attention to a battle for connection.

The secret to any good communicator is they study like a professor, and then play back what they learn like a poet.

Strategy on a page is my religion.

AI is a tool that gets exponentially better based on the taste of its user.

Personalised optimisation can only go so far without public impact, which is why broadcast media will probably never go out of style.

Kinda funny that non tech businesses want to position themselves as tech first, and big tech businesses want to position themselves as definitely very human first. No one's ever happy with who they really are. 🤷‍♂️