I’ve been holding back for so long, waiting for the perfect moment. I’m just going for it. Scared, awkward, even a little cringy 😅, but I’m done with the what-ifs. This is me trying, no matter the outcome 🙌. Watch me take the leap – failure or success, I’m doing it anyway 💪

The storytelling is so compelling, they HAVE to watch till the end. This is where we're headed. Stories so good, you'll watch them even knowing it's trying to sell you something.

Keep it raw, authentic, unpolished. Problem? People are getting smarter. They spot this INSTANTLY. Unless you've got an amazing actor every single time... good luck. OR... option two. Hook them with a story so good they DON'T CARE that it's an ad.

There's a BIG shift happening in social media ads right now, and most brands are missing it. Before, it was all high production value. Then everyone jumped on the UGC bandwagon. But now? We've got two options. Option one: Make your ad NOT look like an ad.

It’s so important to take a step back, away from who the brand is and lock in with the audience because that is what really matters

“Which hook would resonate better with the audience?” “Are these the terms or words that the customer uses?” “What are the tangible struggles of this audience?”

So a lot of the times I ask myself “How can I make this hook better?” “Which product features should I mention?” “Is this visual on brand?” It’s not about YOU, or ME or the BRAND It should be about the audience.

If your UGC isn’t converting, this might be why… As a Creative Strategist, my day to day consists of writing copy for ad headlines or UGC scripts

Me after dropping off for months LET ME CATCH UP WITH EVERYTHING Where have I been? Just living my life and focusing on work (boring i know 😅)

🚨MINDSET PSA🚨 Take your own advice (this is for me too lol) I was so conflicted about a decision instead of asking around I asked myself Blocking out the external noise listening to my gut I FINALLY REALIZED I’D BEEN GIVING THE SAME ADVICE TO OTHER PEOPLEIN THE SAME SCENARIO

What if YouTube could generate 60-70% of your revenue on autopilot - while you spend less than 1 hour a day on it?✔️ Most business owners think YouTube is time-consuming, but it’s not. With the right strategy, it’s the ultimate growth hack for small companies, agencies, coaches

🚨MARKETERS🚨 I NEED TO KNOW 1. What are you ACTUALLY using NOW? Poll down below 👇 2. Are you planning to switch or change anytime soon? Please reply with your answer

Steal these easy-to-apply hook angles to have endless iterations. Follow, RT, and I'll share with you the winning ad copy frameworks for Meta for every niche

YES YES I would rather you ASK then submit the video and we have to revise!!

YES THANK YOU 🤞 See you again tomorrow ✅

HOT TAKE 🔥 There’s a LOT of negativity and b*llsh*t posted here at times Sometimes it annoys me to the point where I start typing up a message to respond BUT I PAUSE, BREATHE, and DELETE it Some of yall need to do that too 😚✌️

I helped Sara Finance script this video. It's currently a 14X outlier and hit over 1M+ views. And it's all thanks to a simple framework we used – that crushes for personality channels. So if you want a FULL breakdown... 1. Follow me 2. Comment “Outlier” And I’ll DM it to

I've spent hours on writing posts, which gave me barely 1k views. I've wrote posts under 1 min, and it went viral. Stop trying to chase perfection. Just execute fast. Move faster than others. That's how you'll win.

THIS IS MY MANTRA FOR 2025

YouTube is now on easy mode for business owners. It’s not about going viral or racking up views. The real win? Turning your views into predictable, scalable revenue streams. After building dozens of channels for clients (and our own portfolio), we’ve cracked the code on making