Wow I was so naive when I wrote this. Here's what I screwed up & How to REALLY add $30k MRR to your agency in 2025 (and how not to...) If you read my previous post it says that in 2024 I had a few big clients, a few YouTube channels, around $1m annual revenue, and a shit ton of

You hired a PR firm to get you in Forbes and Entrepreneur. $8,000/month retainer. After 6 months: 2 article features. Reach: Maybe 50,000 impressions. Your YouTube channel in 6 months: $0 ongoing cost. 24 videos published. 340,000 views. 47 qualified enterprise leads. Direct

Your executive team is compensated on revenue. You're compensated on enterprise value. Different incentives. Different strategies. Your CMO optimizes: Short-term lead gen Your CSO optimizes: Quarterly sales targets You should optimize: Long-term enterprise value YouTube builds

You're managing directors reporting to a board. They want growth. You want sustainability. YouTube gives you both. Here's the MD/CEO pressure: Board wants: 40% YoY growth Reality: Market maturing, CAC rising, competition increasing You're stuck between unrealistic expectations

Your company valuation is based on revenue multiples. But strategic acquirers pay for distribution. YouTube is distribution you own. I watched two companies get acquired in the same industry: Company A: $15M revenue, no YouTube, sold for 3.2X → $48M acquisition Company B: $12M

2024: "We should probably start a YouTube channel" 2025: "We NEED to start a YouTube channel" 2026: "Why is every search result a video from our competitor?" The businesses winning on YouTube right now aren't the ones with the biggest budgets. They're the ones who started

You're protecting your time. "I can't spend 4 hours per week on YouTube." But you spend: → 6 hours in meetings that could be emails → 4 hours reviewing decks you don't need to review → 3 hours on calls your team could handle → 5 hours traveling to conferences That's 18

Every board meeting, you report the same metrics: Revenue, EBITDA, CAC, LTV, churn. Nobody asks: "What's our CEO's YouTube presence?" They should. Because CEO visibility is becoming a competitive moat. In 5 years, boards will ask: "How many videos has our CEO published?"

You delegate marketing to your CMO. They build brand campaigns and run ads. Meanwhile, you—the person who built this company—are invisible. Your customers want to hear from you. Not your marketing department. I see this constantly: Polished company YouTube channel: →

Your LinkedIn has 12,000 followers. Most are vendors, competitors, and recruiters. Almost none are buyers. YouTube changes who follows you. Here's what I see with CEO LinkedIn vs YouTube: LinkedIn followers (typical CEO): → 40% industry peers → 25% vendors/service providers

The uncomfortable truth for successful businesses: Your growth will slow without new distribution channels. This is mathematical certainty. You've already captured the easy market through your current channels. Continued growth requires: → New markets → New channels → New

You're optimizing retention and upsells. Smart. But you're ignoring the compounding customer acquisition channel. Every retained customer should become a YouTube case study. Most $5M+ businesses: → Great retention (80%+) → Happy customers → Maybe a few testimonials on

Your sales team is hitting a ceiling. Not because they're bad. Because they can only talk to one person at a time. This is the limit of human-powered sales. At $3M-$5M, you feel it: → More leads than team can handle (turn away business) → OR hiring more reps (margins

You think your brand is strong. But your brand only exists in the minds of people who've bought from you. Everyone else? You're nobody. YouTube builds brand at scale. I see $10M+ businesses with this delusion: "We have strong brand recognition." Translation: Their 300

Your CAC is rising every quarter. You keep throwing more money at ads to maintain growth. This ends badly. I track customer acquisition costs across industries: 2022 average B2B CAC: $340 2023 average B2B CAC: $520 2024 average B2B CAC: $780 Up 129% in 2 years. Your profitable

I'll build a YouTube channel for you for free Yes you heard that right We hit 100k MRR and it's time to push some of you who have been on the edge. Listen, building a YouTube channel is inevitable. If you already have one outbound channel that works (cold emails, paid ads,

At $5M+ revenue, you're invisible to 99% of your potential market. They've never heard of you. Even with all your success. Your current customers know you. Your industry peers know you. Your local market knows you. But the massive market outside your bubble? No idea you exist.

You're profitable enough to "not need" YouTube. That's exactly why you should build it now. When you're at $2M-$10M, you have a luxury: Time and resources to build before you need it. The businesses that wait until they need YouTube: → Revenue declining → Acquisition costs

Your $3M business is one key employee away from crisis. Your YouTube channel is immune to: → Key person risk → Salary negotiations → Competitors poaching talent → Burnout and turnover → Vacation and sick days It works 24/7 and never quits. Real scenario I watched:

You're scaling by adding headcount. Your competitor is scaling with video leverage. Guess who has better margins? Your scaling model: → $500K revenue → Hire 2 more sales reps ($200K cost) → $900K revenue → Hire 3 more reps ($300K cost) → $1.4M revenue → Linear growth,

Your business is doing $2M+/year. You think you've figured it out. But 80% of your revenue is dependent on channels you don't control. Paid ads: Algorithm change = revenue crash Referrals: Partners shift = pipeline dries up Outbound: Team leaves = sales stop YouTube is the moat