The truth is, whether in #marketing or in other areas of the business, performance alone won't always translate into success down the road. #careeradvice #b2bmarketing.

If you're marketing cloud-based tools and platforms or helping IT orgs secure their apps and data in the cloud, you don't want to miss this discussion on our Datamation website. #cloudcomputing #cloudsecurity #cloud.

Do you find it a challenge to keep your skills up to date, wear all of the modern #marketing hats and establish work-life balance? We asked a marketing leader how she does it. #b2bmarketing #careeradvice.

Is the way that you segment your prospects and customers aligned with the way they make purchase decisions? It might not be. #b2bmarketing #marketing #b2bsales.

Is your team's devotion to process holding back its #creativity? Here are some tips to get those creative juices flowing. #b2bmarketing #marketing #creativethinking.

Content is the engine of many marketing program. Here are some thoughts on quantity vs. quality, #socialmedia, #SEO and more. #contentmarketing #contentstrategy #b2bmarketing.

The future of #B2B content is moving beyond thought leadership, #branding, and the written word. #b2bmarketing #contentstrategy #contentmarketing.

As #customerexperience and #marketing draw closer together, many #B2B firms are finding they aren't paying enough attention to their existing customers. #cx #b2bmarketing #b2bsales.

This week's eWEEKchat tackles a timely topic: What's Up With New Gen Healthcare IT? Join the gang Wednesday, 3/11, at hashtag #eWEEKchat at 2 pm ET / 11 am PT. #healthcare #healthcaretech #healthcareIT #healthcaremarketing #b2bmarketing.

Our @eSecurityP website picked out 20 vendors that made news at the recent #RSA Conference. Was your brand among them? #RSAC2020 #cybersecurity #infosec

Do you know how your #leadgen partners build lists? Can they explains their process from start to finish? Become an educated lead gen consumer by starting with these five questions. #demandgen #b2bmarketing #marketing.

To capitalize on the data your #marketing generates, your team needs to be able to understand what is they are looking at and what it is they are looking for. #dataliteracy #b2bmarketing #analytics.

Research suggests that emotions play a bigger role in the B2B buying process than previously thought. That's just one reason video deserves to be part of your #contentstrategy. #b2bmarkting #b2bvideo #contentmarketing.

Businesses are having trouble filling data center jobs. Take heed if you market products that are easy to manage or services that take on that load. #datacenter #b2bmarketing.

#Martech moves fast. The evolution and consolidation is fun to track, but remember that your success depends on how your programs and your tech work together. #b2bmarketing #marketing

What if we told you that you could increase your #webinar engagement AND your pipeline opportunities in just 10 minutes? There's better way to reach the busy decision makers you're targeting. #b2bmarketing #contentmarketing.

If your #b2bmarketing campaigns talk about breaking down silos and #digitaltransformation, this look at how #ai can do the job from @mitsmr will be of interest.

Good #contentmarketing is like good dating. It builds trust, lets others get to know you, and can lead to a relationship. #contentstrategy #b2bmarketing #customersuccess

Is your digital #advertising strategy paying off? Seems like a simple question that digital was supposed to make easier to answer. But can you answer it? #b2bmarketing #digitalmarketing #marketing.

This Wednesday (2/12) it's time for the #eWEEKchat at 11 ET / 2 PT. This month's topic: Down the #Batch: New Trends in Data Orchestration. Join the discussion by following #eWEEKchat. #Dataorchestration #datamanagement #ETL For more info: