Propeller Group
@propellerites
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Following
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Joined April 2009
RT @MMMagTweets: đ» @Snap unveils new AR innovations and content partnerships for 2024 Olympics. Find out more: #moâŠ.
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đFood for thought:. Omar Oakes, Editor, @TheMediaLeader thinks PRs can:. - consider what a specialised audience wants to read and tailor your messaging to fit.- facilitate more meetings with relevant industry figures .- offer embargoed news with long lead times!. #aweurope24
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đ§ to keep in mind:. @alysdenby, Opinion & Features Editor @CityAM likes. - interesting opinions that counter the cultural discourse.- perspectives that show business growth benefits everyone, not just elites.- a topical peg, why is your opinion important NOW? . #aweurope24
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đĄJournalist tip: . âItâs important to have an awareness of the title youâre pitching to. Have you seen a story like that in the paper before and could you see yours fitting in?â @alexfarber, Media Correspondent, @thetimes . #aweurope24
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RT @propellerites: @Branwellcontent takes to the stage at #aweurope24 for âIndustry Journalists Tell Allâ. Watch this space for tips and trâŠ.
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Certainly a great buzz at new #aweurope24 venue - Matt Scheckner opening the Entertainment stage with aplomb this morning @lordscheckner
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RT @creativebrief: Our CEO, Charlie Carpenter, is featured in @propellerites's 2024 Marketing for Growth Playbook talking about the #PoweroâŠ.
pages.propellergroup.com
Change is the only constant in the marketing world. Rapid technological advancements, evolving client behaviours and expectations and shifting economic winds mean the landscape has never been more...
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How to save HR from itself. @TotalMediaUK in @FT .
ft.com
Human resources professionals are uniquely maligned. But it doesnât have to be this way
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Amazing panel to discuss the evolving role of the CMO - Zaid Al-Qassab @fast_philosophy Claire Cronin @ChelseaFC Pete Miller @OctopusEnergy Richard Morris @team_IPGMedia #oystweet
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Chief executive of ad watchdog ASA Guy Parker advises brands to avoid âgood for the planetâ claims - make clear to consumers where you are on your decarbonisation journey #lead2024
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âWe are seeing companies [in advertising] across the sector beginning to innovate, experiment and embrace AIâ - praise from Culture Sec Lucy Frazer but also a caution on using AI âresponsiblyâ #lead2024
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Chief Executive @CBItweets Rain Newton-Smith opens #Lead2024 emphasises the need for a UK industrial strategy to springboard long-term sustainable growth
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Media panel dives into big issues for 2024 inc. trusted environments, power of media for change, talent, DEI and representation - Heather Dansie @newsworks Richard Bon @ClearChannelUK Juliet Branwell @GoogleCloud_UKI Charlene Williams @PearlAndDean #TYA2024
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âI do think advertising will be healthy this yearâ - analyst Ian Whittaker provides some optimism - thinks broadcasters âwill do okayâ while Retail Media will boom as delivers v high margins for players #TYA2024 @Ianrwhittaker
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Our friends at @ThisisZone are hosting an online virtual Book Club with Alex Soojung-Kim Pang (@askpang) this week to chat all about his brand new book "Work Less, Do More: Designing the 4-Day Week" đ Find out more and register to attend here:
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Try before you buy: how businesses can offer free trials that work. @recurly @raconteur .
raconteur.net
The chance to âtry before you buyâ is usually appealing to consumers, but how can firms best turn samplers into long-term subscribers?
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"Consider three lenses when building your go-forward brand". @YonderConsult @TechCrunch .
techcrunch.com
Your business must ensure that internal and external targets understand what the merged company will deliver and how it will make it happen.
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