Pranav Piyush
@pranavpiyush
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CEO @ Paramark | Marketing measurement that CFOs & CMOs trust
San Francisco
Joined April 2008
Oh, and also when you have 5 RFPs/RFIs over July 4th weekend! 🇺🇸 . 👉️ Public CX SaaS, Public brick and mortar retailer, Public developer SaaS, Consumer fitness device, and a Public marketplace!. Let's go! 🚀 . P.S. we're hiring so check out our career page!.
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How do you know when you've really found PMF in the enterprise? 🤔 . When you have accounts in each of the following procurement systems:.👉️ SAP Ariba, Coupa, Tipalti, Zip, Graphite Connect, BILL, TradeShift. (1/2).
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I just bought something - discovered the brand from Instagram, saw ads for a few days, then bought. The crime? . They had an offer for 30% off for adding an email. I happily claimed the offer. They just wasted that offer on me. I would've bought anyway. Hope they tested it.
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i think therefore i am.
introducing @cluely. today is the start of a world where you never have to think again. we just killed 9 industries (thread):
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now, let's just throw in AI and cut staff and budget because AI will magically solve all of the above problems. yeah, marketing is easy. 😂.
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no experimentation budget, framework, or tooling but you must figure out growth through new channels that the company hasn't used before. .
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no data strategy or headcount to get your marketing data organized, yet you have to develop a data driven marketing plan. .
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marketing is easy. 😉. no clear articulation of company or product strategy, with many pivots along the way. but yes, you need to develop a coherent marketing strategy that delivers results. .
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Nothing beats starting your weekend with a workout. Detox from the mental and physical toll of the week and creating space for new ideas in the weekend.
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RT @herrmanndigital: In 2025 it's the chaotic, it's the outlandish, it's the "what the hell did I just watch?" that gets attention. Think….
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RT @LinusEkenstam: This man creates the wildest veo 3 video I’ve seen, storytelling will never be the same again .
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My hopes weren't high but this first half has been awesome. Let's go warriors!!.
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Relevancy > Personalization. Every day.
I’m appalled by the idea of hyper personalized ads but love the idea of really relevant ads . I don’t know why nobody gets this. Don’t offer me statin meds after a medical check , tell me about a new airline route from Miami cos I live here.
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About to sign a customer that does zero traditional ads but tons of social, drops, and influencers . Could realistically build a 100m business on the back of that. Amazing that's possible in this age.
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Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.
New essay:.Every marketing channel sucks right now. (full thing on my newsletter, just subscribe via link in bio). These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --.
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Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.
New essay:.Every marketing channel sucks right now. (full thing on my newsletter, just subscribe via link in bio). These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --.
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Having young kids while also building a company is a nice hack. Teaching them stuff (reading, math, riding a bike) is a reminder that you too can learn things that might seem hard to begin with. Just a matter of practice!.
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