Philip Carlson
@phlpcrlsn
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your favorite app's favorite ASO expert, helping startups increase organic downloads on App Store with ASOgency, DM or check the website to book a call
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Joined October 2013
Tea Dating Advice has been removed from App Store‼ TeaOnHer has also been removed but Tea On Her & Him is still up, and now another Tea On Her! is climbing the charts there's more to it, which I may cover later, but the App Review team is clearly cherrypicking....
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it’s from when I went full Jensen Huang last fall and bought a leather jacket revenue up 3x since
can yall pls tell me the lore behind your profile pictures
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if @Kalshi made a prediction market on whether Tea comes back or not I’d go all in on Tea coming BACK could even make it a parlay bet because I’m certain Tea on Her & Him will be removed in the same timeframe
Tea Dating Advice has been removed from App Store‼ TeaOnHer has also been removed but Tea On Her & Him is still up, and now another Tea On Her! is climbing the charts there's more to it, which I may cover later, but the App Review team is clearly cherrypicking....
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aka "Help us find out what you think about alternative app stores"
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my work here is done ✅
@AppTweak please roll back search popularity scores to Sep 30 until this bug is fixed on Apple’s side you’re making me look bad
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check your console! Apple just added tags for more apps + updated existing ones
App Tags are useless so far 🤷♂️ announced earlier this year and visible in iOS 26, but here's what I'm seeing across all apps we work with: - literally subcategories, sometimes showing up on product pages next to the primary category and mixed with categories in App Store's
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seeing this a lot… if it’s too late for you to change app name and it’s a common one, at least try putting a unique keyword in your app title that you can #1 for this is exactly what we did with pillowtalk and “ai journal” as there’s another pillowtalk app🙃
68 million views but less than 5K downloads. A huge naming mistake is killing this app's conversion Breaking down the viral strategy and its fatal flaw 🧵
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I have a friend that does storytelling slides on TikTok with lifestyle content and recently a client asked if I knew any creators, so I suggested this guy (70k followers) they integrated the app into the content and got 2 million views across 4 posts 🙃 DM me if you wanna try!
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Kraken's ad on App Store 😭😭🤣 reminder to not overlook truncation when you're crafting your app title...
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expedited reviews are so untapped by devs in App Store Connect most don’t even know you can request one… great for critical bug fixes
I always request expidited-reviews for new apps and I'm not ashamed of it.
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Search Popularity (volume) for keywords on App Store is f*cked right now hopefully it's fixed soon, and when it is, remember to check historical volume data when you do keyword optimization... trends come and go 🧠 below is an example of keywords with "no volume" from Sep 4
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App Tags are useless so far 🤷♂️ announced earlier this year and visible in iOS 26, but here's what I'm seeing across all apps we work with: - literally subcategories, sometimes showing up on product pages next to the primary category and mixed with categories in App Store's
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12 years on here… gonna start celebrations later today by starting to post again👀
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spotted some new potential team members
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great post on A/B-testing screenshots for your app with a little quote from yours truly: “It’s harder to move the needle the bigger an app is, or to be more specific, the more redownloads or branded search downloads an app has.”
Why Screenshot A/B Testing Often Fails in ASO and When It Works I glanced through App Mafia's course and watched the ASO video by @zach_yadegari on Cal AI. He mentioned there that even though they tested different creatives, they couldn't improve the conversion rate of the
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"keyword optimization is dead"🤭
When I joined X two months ago, the app was sitting at No. 78 in the App Store. It is no small feat to move the position of a 20-year-old app: only first-time downloads count (and Apple hasn't featured us in years). However, our team spent nights & weekends rebuilding our
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the best hack for speed when it comes to getting your app “In Review” is to simply to Cancel and Submit again at a different hour of the day
Apple can review your app in 3 minutes… or in 3 days.
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not a big surprise as they’re bound to be more like category rankings but the visibility for the top 3 results is great
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confirmed (for now) that Apple Tags results ≠ keyword search results
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👀
Oooh look who’s got those fancy new App Store tags! First time seeing them in the wild.
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