Pentagram Design
@pentagram
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A multi-disciplinary, independently owned design studio.
Joined February 2009
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Last Seen Profiles
.
@michaelbierut
talks to
@fastcompany
about collaborating with
@jtimberlake
on his new book
#Hindsight
, including the "funniest thing Pentagram has ever designed" …
39
142
801
1/10
You’ve seen Cohere’s new brand launch.. and have wondered who else was behind it👀
We’re beyond excited to unveil our collaboration & share the details with you!
Shoutout to the
@CohereAI
team —
@aidangomezzz
@nickfrosst
@1vnzh
@joannemagbits
11
55
682
First peek at the branding designed by
#EddieOpara
& team for rɘ-inc, a new brand from
@USWNT
players
@TobinHeath
,
@ChristenPress
,
@mPinoe
&
@meghankling
that will be rɘimagining, rɘinventing and rɘvolting starting June 2019
6
74
643
.
@emilyoberman
& team collaborate with
@warnerbros
on a new brand identity that streamlines the iconic WB shield & introduces a custom typeface
16
160
653
.
@emilyoberman
& team design the identity for "
#FantasticBeasts
: The Crimes of Grindelwald," including a custom typeface, Crimes New Roman
9
169
627
Paula Scher and team joined together with
@_artofplay
, the online shop known for its eccentric catalog of collectible playing cards, puzzles, and home amusements, to produce a series of luxury playing cards:
7
55
593
Paula Scher designs new containers & product design for Dr. Jart+, the global skincare brand that fuses science & art
13
110
586
In the spirit of
@elizejackson
’s
#comicsanstakeover
, we’ve redesigned our logo in Comic Sans, a more legible typeface
#AIGADesignConf
@AIGAdesign
26
98
565
Just in time for the holiday season,
@emilyoberman
& team collaborate with toy company
@fisherprice
on a brand identity refresh that highlights a return to a playful sense of fun
5
88
524
We stand in support of
@PublicTheaterNY
, William Shakespeare, and the power of artistic expression in a free society.
17
136
486
Pentagram NY has moved into our new home at 250 Park Avenue South!
7
40
456
Poster designed by Paula Scher celebrating the 25th anniversary of
@designindaba
, kicking off today in Cape Town!
#DI2020
3
67
462
Paula Scher designs dynamic brand identity for
@librarycongress
, the world's largest library
12
96
437
We're thrilled to announce
@MrMattWilley
has joined Pentagram as a partner in our New York office
14
34
440
.
@michaelbierut
& team design
#Hindsight
, the first book from
@jtimberlake
, out now from
@HarperCollins
9
86
406
RIP Milton Glaser, a true original. Poster designed by Woody Pirtle in 1985 as a parody of Milton's famous Dylan poster, for a lecture Milton was giving on “Inspiration, Influence and Plagiarism” at
@the_DSVC
. (Woody joined Pentagram as a partner 3 years later.)
2
80
396
.
@michaelbierut
& team together with
@slackhq
have designed a new brand identity that captures the collaboration hub's simplicity & ease of use, updating its familiar hashtag logo to work consistently in different scales & contexts
22
119
388
We're thrilled to announce
@giorgialupi
, the award-winning information designer who takes a humanistic approach to data, has joined our NY office as partner
9
35
373
Dynamic typography plays a starring role in Paula Scher's latest campaign for
@PublicTheaterNY
#ShakespeareinthePark
#BeInThePark
2
95
359
.
@njenworks
and team have designed a brand identity transformation for
@Reddit
, the “heart of the internet.”
8
51
359
Paula Scher & team design a new brand identity for Politan Row, a growing group of local food halls in New Orleans, Miami, Chicago & Houston
6
63
354
.
@michaelbierut
and Tracey Cameron, construction drawing for exterior signage for the
@nytimes
building, 2002
@DesignMuseum
#FontSunday
#newspaper
0
54
355
RIP to Pentagram co-founder & our dear friend & colleague Colin Forbes, who passed away this week at age 94
4
77
359
First peek inside "Serious Play," Paula Scher's retrospective exhibition at ggg / ginza graphic gallery in Tokyo, opening today!
5
75
349
Fall cleaning! Help yourself to free graphic design books outside our NY studio, at our back door, 1140 Broadway between 25 & 26 St
33
53
344
.
@michaelbierut
& team design new brand identity for
@barwismethods
, the holistic human performance company founded by
#MikeBarwis
, one of the world's top strength & conditioning coaches
6
55
344
.
@emilyoberman
& team have designed the brand identity for Roxane Gay Books,
@GroveAtlantic
’s new publishing imprint for
@rgay
, the celebrated author, editor & columnist
2
27
344
RIP
@RollingStones
drummer & Pentagram alum Charlie Watts, whose first job was working as a graphic designer for Bob Gill, one of our founding partners
2
53
341
.
@mastercard
is dropping its name from its iconic brand identity in select contexts, the next step in the brand redesign by
@michaelbierut
& team
8
72
335
Paula Scher designs campaign for this summer's edition of
@PublicTheaterNY
#ShakespeareinthePark
#BeInThePark
6
60
334
Paula Scher & team design the
@AtlanticTheater
2019-2020 season campaign, introducing photography to their brand identity for the performing arts group
1
46
328
“Unfinished Modern” poster designed by
@michaelbierut
for
@ArchLeague
, 1984
#FontSunday
#Eighties
@DesignMuseum
6
61
320
#EddieOpara
& team design a new brand identity framework for
@OPPO
, one of the world's leading smartphone technology companies, with a refreshed logotype & custom typeface, OPPO Sans
6
75
315
Paula Scher included in
@Design_Week
's list of the most influential female designers of the past 100 years
3
81
305
Paula Scher has been honored as the 2019
@SEGD
Fellow, recognized for creating a body of work that epitomizes the highest standards of practice in environmental graphic design
2
49
314
4
154
311
Congrats to
@re__social
's
@TobinHeath
,
@mPinoe
&
@ChristenPress
& the entire
@USWNT
team on the World Cup win!
#FIFAWWC
#OneNationOneTeam
0
19
303
.
@michaelbierut
& team design new brand identity for
@barwismethods
, the holistic human performance company founded by
#MikeBarwis
, one of the world's top strength & conditioning coaches
6
51
301
Karel Martens is widely recognised as one of the most important practitioners of graphic design. Join us at our Notting Hill studio for a rare opportunity to hear Martens speak about his work, process and inspiration:
4
59
299
#PaulaScher
designs promotional campaign for the 2019 season of
@PublicTheaterNY
#ShakespeareinthePark
, opening tonight at the Delacorte in Central Park
2
48
297
7
171
300
Paula Scher & students of
@TylerSchool
, Philadelphia Explained installation
@TempleContemp
, 2015
@DesignMuseum
#FontSunday
#maps
1
73
300
In 2011, Paula Scher redesigned the
@NYCParks
brand identity & signage. Eight years later, the signs have been implemented in almost all of the city's more than 1,700 parks, playgrounds & recreation facilities
2
45
290
Happy
#ChineseNewYear
from the dogs of Pentagram!
#YearOfTheDog
#LunarNewYear
#新年快樂 #恭喜發財 Design by
@njenworks
& team
2
132
285
Paula Scher and team have designed the new visual identity for the oldest and largest art museum in Tennessee.
4
23
280
Paula Scher designs environmental graphics for
@Scholastic
corporate headquarters that reinterpret iconic characters like Harry Potter, Clifford the Big Red Dog & Captain Underpants as artworks & installations
4
51
279
‘Responsive Type’ by
@LJ_HUDSONPOWELL
back in 2005, an ambitious project which looked at creating a dynamic font, reacting to changing inputs or context. This single font changes in complexity depending on the amount of text written, evolving from headline to a simple body font.
3
62
262
The staff of Pentagram’s New York office celebrated the end of 2023 with a toast and a 90-second review of our work from the past year! We’ll have more to come on a few of these in the new year!
Video created by Jase Hueser and Mira Steinzor of Team
@emilyoberman
Thanks to all
4
31
263
#PaulaScher
is interviewed on the fantastic “My Life in Design” podcast, talking about why she prefers to describe herself as a graphic designer, rather than a branding expert or strategist: “I’m an identity designer.” Listen to it here:
1
41
253
Paula Scher & team transform an existing elevator cage into a donor installation for
@parsonsdesign
, using their brand identity for
@TheNewSchool
& its custom font Neue
3
38
248
First look at Paula Scher's branding & signage for Nicollet, the central avenue & downtown destination in Minneapolis
#SuperBowl
#SuperBowlSunday
2
53
242
We mourn the loss of our friend Massimo Vignelli, a giant in the field of design
http://t.co/kGtwPA0o55
http://t.co/9xVdKfm3Xo
10
420
238
We're pleased to announce that
@SaschaLobe
work for Amorepacific and David Chipperfield Architects has been awarded a coveted
@wallpapermag
Design Award.
#wallpaperdesignawards
1
36
234
Domenic Lippa and team have designed the visual identity for
@tcddublin
’s ‘The Book of Kells Experience’:
4
12
229
Happy 50th Birthday Pentagram! We’re celebrating our 50th anniversary this week, & to commemorate this milestone, we’re pleased to announce a new book, PENTAGRAM AT 50: LIVING BY DESIGN, to be published by
@uniteditions
this fall
6
47
229
.
@michaelbierut
, poster for marathon reading of Dante's Inferno at
@StJohnDivineNYC
, 2008
@DesignMuseum
#FontSunday
#gothic
6
42
225
Create your own acid tracks with , a fun, educational music creation platform by Yuri Suzuki, Roland and Counterpoint Studio that emulates the sound of the original TR-808 drum machine and TB-303 bass synthesiser:
2
80
221
Wands ready!
@emilyoberman
& team design the brand identity for J.K. Rowling's
#WizardingWorld
, the umbrella brand that brings together the
#HarryPotter
&
#FantasticBeasts
franchises, including a custom typeface, Harry Beast
4
50
221
.
@michaelbierut
and team have designed the visual identity and signage for
@CentralParkNYC
, a nonprofit organization that maintains the world’s most famous park.
3
20
221
Paula Scher designs brand identity for
@the_mhcoalition
&
#HowAreYouReallyChallenge
, a new initiative founded by
@kennethcolereal
that brings together US mental health organizations to fight the mental health crisis, now made more urgent by the pandemic
4
45
213
"The logotype is inspired by a Peter Hatch pattern created for the John Lewis Partnership in the 1960s, and is based on precise proportional relationships derived from the original pattern." Full story:
#WeArePartners
7
52
213
Paula Scher and team have updated the visual identity of the
@AtlanticTheater
for the 2023-24 season:
2
15
211
.
@michaelbierut
& team design the brand identity for
@hellofountain
, a new line of CBD-infused sparkling water
4
19
207
RIP to the incredible Bob Gill, the designer, artist, illustrator & writer who co-founded the studio that grew into Pentagram, who passed away this week at age 90
6
40
207
2
27
207
.
@TheNational
's new album
#SleepWellBeast
, designed by
@LukeHayman
& team w photo by
@grahammacindoe
, coming 9/8/17
4
63
203
.
@michaelbierut
& team design new brand identity and editorial design for
@techreview
, the magazine of
@MIT
3
39
202
.
@emilyoberman
& team design a soup-to-nuts brand identity for
@GreatJones
, a new kitchen company that wants to equip & empower people to cook more frequently at home, even if it's just frying an egg. New case study up now on our site!
3
16
200
#PaulaScher
designs new brand identity for the National Women's History Museum, the online cultural institution dedicated to telling the stories of the women who have transformed the US
@womenshistory
#WomensHistoryMonth
0
30
205
"Few typefaces are this freighted with public opinion."
@michaelbierut
& other designers talk to
@NYTStyles
about the enduring contempt for Comic Sans
4
53
197
.
@michaelbierut
& team have designed
#Hindsight
, the first book from
@jtimberlake
, out now from
@HarperCollins
3
31
197
#PaulaScher
& team create a giant map of Fort Lauderdale for the floor of the hotel lobby at the Le Méridien Dania Beach at Fort Lauderdale Airport 📷:
@zepharc
6
29
194
First peek of our graphics for ALCHEMY,
@archleague
Beaux Arts Ball 2017, coming 9/22. Design
@michaelbierut
& team
1
39
198
.
@giorgialupi
& team design a series of data visualizations for
@BulletinAtomic
that explore the issues that go into resetting the
#DoomsdayClock
, the symbol of the world’s proximity to annihilation, which will remain at 100 seconds to midnight
2
56
197
We’re thrilled to announce that
@dandad
has honored
#PaulaScher
with its Special President’s Award, presented once every decade to an industry hero in recognition of their advocacy for design excellence & originality
15
24
196
.
@abbottmiller
designs new brand identity for
@icaboston
, the pioneering contemporary art museum on Boston Harbor
3
24
194
Paula Scher, "You/Me" print, 2015, after a poster originally created for
@MuseumontheSEAM
, 2000
@DesignMuseum
#FontSunday
#separatedtype
#socialdistancing
2
20
195
0
41
188
Autonomous robots are coming and it’s not just a
@Tesla_Optimus
thing.
The most exciting player is the best-kept secret in the game and is building AI perception for all robotics teams.
Here’s their story and why having the right brand matters. 1/14
2
12
192
Head over to
@PenguinUKBooks
to read a fascinating piece about the evolution of the Penguin logo, including the streamlined 2003 redesign by Pentagram's
@AngusHyland
:
2
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189
Happy 90th Birthday to Pentagram co-founder Colin Forbes! To mark the occasion, we reprint his classic 1992 essay about the structure of Pentagram & share a portfolio of his work
0
45
186
Paula Scher,
#wayfinding
for Nicollet in downtown Minneapolis, 2017-2018
@DesignMuseum
#FontSunday
#OnNicollet
1
29
185
0
24
181
.
@emilyoberman
& team refresh the
@rottentomatoes
identity, bringing a little style to the splat
5
39
179
1
46
182
Happy
#WorldPoetryDay
! Branding & editorial design for
@poetrymagazine
@PoetryFound
by
@michaelbierut
& team
3
68
181
.
@michaelbierut
's 2015 monograph "How to…" has been reissued in a revised & expanded 2nd edition featuring brand identities for Mastercard, Verizon, Slack & more, out now from
@harperdesignbks
1
18
180
We are delighted to announce that
@AstridStavro
has joined Pentagram's London office as a Partner.
10
20
181
.
@emilyoberman
, identity for
@bikenewyork
, 2015
@designmuseum
#FontSunday
#cycling
#RideLondon
#PRL100
#PRL46
6
21
180
#EddieOpara
& team have developed a new brand identity framework & editorial design for
@newrepublic
, launching with the March issue, out now! Case study coming soon.
2
24
180
Illustrator and friend of Pentagram
@YehrinTong
has created a beautiful set of patterns for
@ViragoBooks
's new editions of classic texts by women writers, inspired by the eras in which they are set:
3
49
178
.
@AngusHyland
and team have designed a modular campaign for
@channel5_tv
to showcase the TV Channel’s wide range of original content:
1
17
179
Jair Bolsonaro, a pro-torture, dictatorship-praising populist, is heading for victory in Brazil's election. Here's the 2nd instalment of protest posters from
@marinawiller
, feat work by
@AstridStavro
,
@michaelbierut
, Domenic Lippa & Harry Pearce: 🇧🇷
#EleN
ão
9
54
175
2
34
175
Celebrating 100 years of Bauhaus,
@itsnicethat
Printed Pages AW18 delves deep into its long-lasting legacy with Pentagram partner
@SaschaLobe
, who has designed the cover and a limited edition poster for the issue.
3
38
172