@pa1ge

@pa1ge

@pa1ge The Great “Bland” Phenomena. (But yes, people are seeing what works for the big DTC folks and replicate that now instead of looking to the legacy retailers, thus causing a copy and paste effect) I would advise anyone designing a new brand to go against the grain a bit.

@pa1ge Yeah, and imagine selling a product that's being sold by hundreds of brands. It's a commodity. Offer the same product(s), no problem, but at least bundle it up with other things that are unique to you.

@pa1ge @mattlady is right. A lot of it has to do with the consolidation of the pipeline for design. People drawn to firms that have hit a win or two, wanting to draft on that success. It's a ton of money to invest to take too big a risk and its on the company to push back.

@pa1ge Been looking the same for 2 years now.

@pa1ge Think someone wrote on this and called it blanding 🤣🤣🤣

@pa1ge Yes, and also why "DTC" is NOT your brand

@pa1ge yep homogenous design at every turn

@pa1ge Not ours 🥰

@pa1ge Yup

@pa1ge @kurtinc As the saying goes...if it works it ain't stupid!

@pa1ge Yup the bland brand. Womp womp.

@pa1ge What trends are you seeing?

@pa1ge Maybe if they’re selling commodity products, but there are a lot of really cool brands with unique products and voices in the world; they’re just not swimming in stupid amounts of VC and hammering you with ads on eComm and biz podcasts.

@pa1ge NOT @pzaz_energy !!! 5 HOUR ENERGY GET READY TO DIE :-)

@pa1ge Yes. And now let’s drill down to the Why.

@pa1ge Yeah. I've been feeling / seeing that for a couple years now. It's a great opportunity for brands with a true mission and a value creating innovation to distinguish themselves and find a dedicated audience that recognize parts of themselves in the brands they support

@pa1ge “Disrupting the ______ space”

@pa1ge We covered in February!