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Startup marketers deserve a seat at the table when talking about pricing and packaging. They are at the front line talking to customers. The right pricing and packaging comes with customer feedback. Make sure to include marketers in the convo.

One of the biggest challenges in startup marketing is not related to product, sales, etc:. It's maintaining personal well-being + stability. This month started the wrong way:.- Sick.- Allergies.- Sinus infection. It slowed my progress a ton. Staying healthy is so key to success.

When working on a strategy for a new idea as a startup marketer. Try setting up a time block around the research. A limit of time you'll spend crafting the plan. I like this because it's so easy to spend too much time writing the plan over executing. You can always add later!.

Communication is the ultimate unblocker for startup marketers. If you're stuck on something:.- Bounce ideas off your team.- Get feedback from an SME.- Talk to other marketers.- Call a mentor. You can even try ChatGPT. So many ways to get unstuck just by communicating.

The worst thing you can do in startup marketing is let failure affect you. If something doesn't end up working, don't let it affect you and your output. Acknowledge it.Learn from it.Move on. Failure is bound to happen. The best thing you can do is keep pushing.

Too many startup marketers try to add in another growth lever when there's another active lever that still has potential. Until you see diminishing returns from effort. I.e. 1 effort unit yields <1 growth unit. You should keep going!.

As a startup marketer, I prefer several small bets over one really big bet. Why?. 1. When small bets work, you see the wins add up in real-time. 2. If your big bet doesn't work, you might be screwed. Small bets de-risk the growth process.

It's so easy as a startup marketer to get lazy after things start working. No innovating.Nothing added net new.Running the same playbook. When that happens you need to either:. A) Take a vacation and return with new ideas. B) Find a new role because you're tapped out.

Copying is a really effective strategy for startup marketers. Find companies that sell to same ICP.Pay attention to their writing style.Look at the ads they run.Check out their emails.View their content. And then copy and tweak to your product. Easier than building from scratch.

Lots of startup marketers are going to use AI in 2024 to "get more done with less". That's great news!. But you need to make sure your workflow is AI-assisted vs AI-led. Here's my suggested flow:. AI generates draft.Human review.Then publish. More likely to create impact this way.

It's so important to time block as a startup marketer when you work on something new. Easy to spend too much time building the playbook over launching. When you have something new to create try to block out 1.5 hours max to set up an initial workflow. You can always add later!.

This startup marketer gave their first try at scheduling all their X content for the week. 1.5 hours and 25 tweets later, here we are!. How'd I do?.

Hope to see more startup marketers tied to revenue goals in 2024. You might not be able to close the deal yourself but if you know your funnel and you can see what you're contributing you should get close. Startup marketers have to contribute to the bottom line, simply put.

I appreciate being proved wrong as a startup marketer. Not afraid for my opinions or theories to be incorrect. This is the mindset you need for startup marketing. The goal is simply to learn, get better, and contribute in a meaningful way.

A startup marketing opinion I've let go of over the past 12 months:. Event marketing is not the best use of budget. Truth:.Events can be a great way to grow if:.- It's where your audience hangs out.- You have a high ACV product.- It's a memorable experience.

Sometimes startup marketing requires you to roll up your sleeves and do it yourself. Sometimes it requires you to give it some budget to truly work. And sometimes it requires you handing it off with budget to someone smarter than you. Knowing which lever to pull is key to success.

Startup marketing tips for when you don't know how to do something:. 1. Write down an idea for your best attempt.2. Google to fill in the details for your plan.3. Get help from your network.4. Just execute. Even if you fail, you'll most likely learn how to do it better.