One company increased sales 262.5% with this pricing strategy: The Decoy Effect. What it is & how to use it: 🧵

Why does Red Bull own an F1 team? Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production). Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history". Here’s a breakdown🧵

At 38, David Ogilvy was unemployed and hadn't written a word of copy. Three years later, he was the most famous copywriter in the advertising industry. And became known as the Father of Advertising. Here are 7 tips from the legendary copywriter 🧵

Look at this incredible piece of work. Sharp! 😳🙌🏻

When a good copywriter might have added some value.

David Squires on ... when football meets tokenised ecosystems | Sport | The Guardian You get the credit here ⁦@G_Parker⁩

The power of framing your request: how Danny Boyle got 60,000 people to keep a secret In How Not to Plan by Binet & Carter

Good news for hungry Aussie kids. Hopefully many Cannes Lions for this great campaign - Empty boxes of Hungry Puffs now to be stocked in over 200 supermarkets statewide -

“No successful commercial or retail operation would allow the final moment of truth with their customer to be so poorly presented”. Steve Harris @onecrowded makes an excellent point in this article. #australiavotes2019

The 'Avis is only Number 2' campaign is one of the most famous in advertising - Hertz's fightback was just as powerful By Carl Ally Inc In Real Mad Men

Number of phones sold in 2007: Nokia: 437 million phones Apple: 1.4 million iPhones 2007 story on Nokia: Can Anyone Catch The Cell Phone King?

Nike ads are my jam and i will not apologise for this

The Simple-Minded Guide To Marketing Communication: Do you think Trump would be President if The Apprentice had been a webinar?

Ok sports fans lets have a crack at this one pls. The Good Grocer is my nearest. Hungry Puffs is an empty box of cereal helping feed over 100,000 food-deprived West Aussie kids. Find it at IGA supermarkets or at https://t.co/IcVzQVv5hn for just $5. #HungryPuffs @BasilZempilas

I’ve just bought an empty box of cereal and helped feed 10 hungry kids thanks to this brilliant idea from@foodbankwa

Really cool charitable campaign based on a fake cereal brand--it's even got a catchy jingle. Ably covered by my @CampaignAsia 'colleague', Ad Nut.

Beautiful and ever so slightly unsettling

Aussie retailer Roger David went broke yesterday largely due to online competition. 300 jobs gone. We don’t tell online stores to turn off their website at certain hours so why force WA retailers to shut their doors? Fix these archaic laws while there are jobs left to save #wapol

Once again, @4corners has underlined the power of quality investigative journalism. No program in AUS’s television history has unearthed so many stories that have led to royal commissions and parliamentary investigations. Journalism at its very best. Keep up the good work.

I know it's clichéd, silly and sentimental but eye contact like this makes all the time spent on the water more than worthwhile. Exmouth Gulf, Western Australia. Pam Osborn image.