concrete forms -> concrete layouts. a closer look inside the @archetypevc graphical system

now do this inside the house.

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touching (synthetic) grass

Jensen Huang x @FAL logo ✍️.

layered form, monochrome laser prints

wordmark construction for @archetypevc (b-sides)

new long-form design and development for @archetypevc’s refresh in display. great article with @matdryhurst written by @katiewav

RT @getpeid: not for everyone, perfect for someone.

RT @archetypevc: We worked with the inimitable @omgadamho to refresh the Archetype brand identity and website—illustrating our excitement l….

Lastly, see the application of the identity on the new website below, where we spent a lot of work getting the details just right.

Special shout out to @katiewav for bringing me on and collaborating on this, and also to @tylerinternet and the rest of the broader team for trusting me with their bb!.

Visual system in usage:

The colors are constrained, yet codified with energy.

The re-drawn mark is heavier, concise, and always positioned up and to the right.

New work for @archetypevc . Archetype is an early stage crypto fund accelerating the programmable future. I was commissioned to design an identity and website that would speak to the many archetypes of their community; founders, developers, designers, artists, researchers,

yeehaw

strawberry

bee

See the amazing website and ways that @itsoffbrand, @joshljacobs, and @jessperate brought the brand vision to life (in many ways that I could not have even imagined). Lastly, thanks to the internal Jasper brand team for being great humans to collaborate.

So much more could be said, but you'll be seeing more of the identity that the team will be exhibiting. Many thanks for @jbrewer for bringing me on and trusting me with you and your team's vision, and @jessperate for being an amazing creative director and partner on this.