Netto Farah
@nettofarah
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President of shipping @getkoala_com. alum: @segment, @ifttt, @8tracks, @thoughtworks koality tweets
Oakland, CA
Joined November 2008
Just upgraded an old Rails app all the way from Rails 6 to 8.0.2 in a couple of hours using @cursor_ai and Claude 4 Opus. I love living in the future!.
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Blog post here: Fresh new website here: And make sure to follow @getkoala_com for more updates :).
getkoala.com
Pipeline, powered by intent.
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8/ I'm very grateful to build this alongside my best friends and for the lasting partnerships we're building with our customers. 🙏.
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7/ Our team has gone deep into how we can help every GTM org build repeatable plays using AI that helps Sales Reps do what they do best: create meaningful connections with their customers.
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6/ This insight led us to build a platform that doesn't just aggregate data — it enriches it with actionable signals that enable truly personalized sales engagement.
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5/ A thoughtful and "support-like mindset" beats volume based outreach. Every. Single. Time.
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4/ Simply put: Sales success isn't about volume. It's about empowering reps with the right context, trustworthy data, and intelligent automation that amplifies their creativity.
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3/ One thing has become obvious: the era of one-size-fits-all sales plays is over.
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2/ Over the past 3 years, we've iterated relentlessly as we worked alongside some of the best GTM teams out there. We've been lucky to learn from top reps at Segment, Vercel, Retool, Sanity, Brex and many more.
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1/ 🔥🐨🔥🐨 Big Koala announcement!! 🔥🐨🔥🐨. I'm excited to announce Koala's $15M Series A — a milestone that accelerates our mission to transform every sales rep into a 10x super rep! (as I've been calling them 😅).
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RT @CRV: Today we’re welcoming @tidocarriero, @nettofarah and @mshwery to the CRV family. Congrats on your Series A Team @getkoala_com!.htt….
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RT @amasad: I believe America benefits from immigration — but there needs to be basic standards. Immigrants must appreciate America, its v….
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🔥 2024 has been an incredible year for Koala!. More customers = more engineers = We're hiring engineers!. We've grown our customer base significantly in the past few months, and so did our codebase :). Here's a link to apply!.
getkoala.com
Apply for a Staff Fullstack Engineer career at Koala. Join our fully remote team building the future of go-to-market software.
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RT @danielvlopes: Helping my friends at @getkoala_com build their SAML integration for the last couple of weeks, and it's been pretty cool.….
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RT @danielvlopes: Trying to help friends with job search & noticing that programmers (myself included) are so bad at listing our business i….
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RT @brandur: The failure case is that by the time someone notices software is slow and tries to fix it, its architecture is such a sprawlin….
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RT @getkoala_com: Website Deanonymization: It Can Feel Like Magic! 🪄. We dive into how IP-to-account lookups work, explore the power of fir….
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This was my favorite project in Koala history. Felt like my time at @8tracks, @IFTTT, and working with @mshwery at @segment had been preparing us to build a project like this for years. Stay tuned for the blog post I'm writing about the internals of Koala Automations!.
Today, we're excited to share the other half of Koala 2.0: Automated Actions. Automated Actions allow you to trigger workflows, enrichment, or follow-ups for accounts or visitors whenever key signals happen, across your existing sales stack.
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RT @zenorocha: Launch Week starts now!. And today, we're announcing Resend Broadcasts. You can now enable your entire team to send Marketi….
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I could not be more excited about our roadmap for 2024 and CANNOT WAIT to share some more of what we've been working on. Stay tuned for our biggest launch ever later this month!. @mshwery @tidocarriero @luxonauta @odhcorrea and @fgrehm have been cooking up something EPIC!.
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