needledrop, LLC
@needledropLLC
Followers
46
Following
10
Media
3
Statuses
33
Qualitative researchers thinking in stereo.
Joined October 2012
It's @SXSW Panel Picker Day! @keithnavratil is looking to present alongside the wildly engaging and talented @julia_doria on what Fortune 500 #execs expect from #highereducation. Thanks for your vote! https://t.co/NfZt5HFXap
0
0
0
Had fun talkin' nerdy research stuff with @JimMinge at @Bozell. A bit weird for @needledropLLC to be on the other side of questions asked! Tune in to the "Then & Now" podcast here https://t.co/zl72SHFw8k
#mrx #podcast #insights #marketresearch #qualitativeresearch #qualitative
0
1
1
You want your audience to be captive because you’re captivating. Not because you’re holding them hostage waiting for the “skip ad” button.
3
39
145
Love @DanGoldgeier 's maxim and Farrah's take. If you're only immersed in the 'consumer's world' then you're missing half the equation
A good thread here. As I like to say, "Take the factory tour. Just don't drink the Kool-Aid when you're there."
0
1
1
You don’t normally associate “cool” with market research + analytics, but that’s what makes last night’s @the_ARF David Ogilvy Awards so special to us. Beyond honored to have collaborated with the talented teams at @FeedingAmerica , @AdCouncil, and @mccann_mw.
The ARF David Ogilvy Awards SILVER winner for SOCIAL RESPONSIBILITY is… Feeding America and Ad Council #ARFogilvys #mrx #NYC @FeedingAmerica
0
0
1
Holy wow! Looks like we'll be dancing in September at the ARF David Ogilvy Awards with our friends at Feeding America, McCann, and Ad Council. Our research case study was just named a top-two finalist for “Social Responsibility Campaign." #ARFogilvys #mrx
https://t.co/9p7Elf82KQ
0
0
1
So grateful to partner w/@FeedingAmerica, @AdCouncil & @McCann_WW to identify the need for comms to bridge an empathy gap and help remove the emotional distance people place between themselves and those facing hunger. A heartfelt thanks to all involved!
0
1
1
A brutal truth-telling and there's much more here...
A mini rant ( caused by judging ad tech awards) I feel like the world of advertising&the world of real people have never been further apart
0
0
0
This piece by @MacSchwerin articulates a point of view we share, especially in the age of attention scarcity.
adweek.com
Narrative doesn’t describe the structure of a good ad. So what does?
1
1
2
For those who want to keep that 'back room vibe' traveling to/from groups. Kill the lights and break out the M&Ms!
0
0
0
We're advocates of thoughtful analysis & fighting for research integrity. Thanks for the mention @dscout!
0
0
1
Makes a case for why account people need to be paranoid, creatives resilient, & planners anxious. From @Campaignmag.
adliterate.com
Certainty is not a characteristic of a great planner, anxiety is
1
0
0
Another thinky thought piece from @faris that we couldn't agree more with: brand actions click louder than words
0
2
3
No matter the category, you're bound to encounter 'that guy' as a participant occasionally. Enjoy!
0
0
0
We agree that #omaha is an amazing place to live, work & play. Visit. Research. @needledropLLC will get you set up
0
0
0
We love @dscout for mobile moments...and not just because they profiled our own @keithnavratil as a #peoplenerd.
0
1
1
Sharp intel on today's teens here from @mekosoff. With a tech & app focus, it's well worth reading!
0
0
0
A masterclass in bad moderating from “Out of Fokas Research.”
0
0
0
Quick read on 2 things we love: logos + @soundopinions from @WBEZ. Good perspective from @ShawnGraham @FastCompany
1
1
6
File this BuzzFeed video under: more delicious than nutritious.
0
0
0