When last did you listen to the radio? A trip down memory lane at #TheGreenLantern Inn When last did YOU listen to THE radio? @MarketingA_SA @AMASAJoburg @Amasa_CapeTown @ACA_SA @US_Weloveradio @SABCNews_Radio @MediamarkSA

It is only in a Trumpian dystopia that constant repetition, however irrational or untrue, could be construed as a compelling argument. In real life the old advertising truism - nothing will destroy a bad brand faster than good advertising – holds true. https://t.co/0s86xPgvr4

The Consumer is not a Moron It is only in a Trumpian dystopia that constant repetition, however irrational or untrue, could be construed as a compelling argument. In real life the old #advertising truism - nothing will destroy a bad brand faster than good advertising – holds

As #media specialists, if we want to shift the emphasis from the cost of the media buy to the value that the buy generates, then let's start by defining value in terms of #marketing outcomes. @WARCEditors @MarketingA_SA @AMASAJoburg @AMASACapeTown @MarkLives

"In particular, social users see right through ill-fitting influencer partnerships and a lack of authenticity in how brands try to portray themselves on social media. They want brands to be relatable and transparent, and, for there to be genuine trust, they want a connection that

"In particular, social users see right through ill-fitting influencer partnerships and a lack of authenticity in how brands try to portray themselves on social media. They want brands to be relatable and transparent, and, for there to be genuine trust, they want a connection that

Gangsta rap!

Find out what works in creator #marketing | via @warceditors https://t.co/lBQ7DMk4dW But if #creatormarketing is not necessarily the same as #influencermarketing it poses the question "why create content if it has no power to influence"? @AMASAJoburg @MarketingA_SA @MarkLives

It’s a measure of the decline in #marketing credibility & the degree to which marketers feel under pressure to justify their contribution, that we seem always to talk about #performancemarketing Simply using #performance as a prefix doesn't make your #advertising #media

Nice one @GaytonMcK Leading from the stands @BafanaBafana #AFCON2025

In a jargon-driven industry, there are few things that delight more than discovering new words. Todays’ new #advertising #media word is Unonymous #Unonymous Unonymous (adjective) Pronunciation: /ʌˈnɒnɪməs/ Describing a decision, statement, or action that appears to be

@amf @ACA_SA It seems remarkable that back in the 70s #advertising #media agencies were the leaders in #communication #strategy while #PR focused almost exclusively on the advertising volume price-equivalent. In 2025 it seems to be the reverse. #MediaAgencies sell exposure on media discount

@amf @ACA_SA What is the difference between measuring #AVE and #Outcomes? AVE is the equivalent of paying a reasonable price for an engagement ring. Outcomes is when she says "Yes"

64% of PR executives in Mzansi are aware of the #BarcelonaPrinciples that guide transparency and outcomes measurement in a post #AVE landscape. 60% actually measure outcomes. Its time for #advertising #media agencies @AMF @ACA_SA to develop a #TransparencyCharter

As always, some great insights from @OrnicoMedia #PRmeasurement Landscape Report If you don't measure it you can't attribute it https://t.co/D7eiDrfUKR

As amended after last night @Springboks

Well @Springboks might have been the champions of #Dublin @IrishRugby last night but #TheCorrs were champions of #Pretoria

Good thing there are no ginger cards for @Springboks @SuperSportTV @SSRugby