With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite the attribution platform to figure out...

Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability to ad-buyers "regardless of whatever viewability standard they require." The industry's adopted standard comes...

The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. But what the news also shows is that the "tech tax"...

“Ad tech company MediaMath has integrated Oracle Marketing Cloud’s email marketing systems, specifically Oracle’s B2B solution Eloqua and the B2C solution Responsys,” reported AdExchanger. The...

Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand to participate.

According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 to EUR3.65 billion in 2014.

Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a high probability," viewable ads from non-vi...

Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's market...