Mother New York
@motherny
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Do great work. Have fun. Make a living.
New York, NY
Joined May 2009
Today we're thrilled to announce the arrival of Media by Mother, a new independent agency within the Mother US Family! https://t.co/SM7vpXedUN
digiday.com
The aim of the agency will be to return focus to matching content with the best type of channel as well as the intended audience.
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Welcome to the fam, @GoodPeoples
“I have a little bit of a ‘let’s break the rules’ attitude, which Mother also does," says Katie Longmyer, @motherny's new managing director.
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At Mother, we understand that all lives can’t matter until Black lives matter. Click the link to see our commitments and actions for racial justice: https://t.co/qylXpRepn3
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Today, we are publicly sharing who makes up Mother. In sharing our diversity data, we #CommitToChange with @600andRising . Visit our website to learn more: https://t.co/DejSCqNZ1l
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Opinion | While it may seem far off, brands need to start planning for the "new normal" now. @ArtsUnknown of @motherny provides an objective roadmap for this planning process, grounded in evidence.
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Adland has some ideas about how @Cannes_Lions should improve.
campaignlive.com
'Cannes has always had an issue with accessibility: what if 2021 was the year of the 100 euro dial-in pass?'
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Who is giving these two a reality TV show?
"Gracie went on a FaceTime first date with a boy she met on Hinge and was self-conscious about being overheard so she made Hannah wear noise-cancelling headphones." #WFH Diaries: Hannah Tabor and Gracie McNeely of @motherny: https://t.co/hHLRLUtlVl
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Today on our live show #AdweekTogether, @zanger will talk with Mother's Maria Scileppi about the struggles facing agencies amid the pandemic, as well as shifts to both workplace culture and the job market. Join us LIVE at https://t.co/YHmTwzSC3k at 1pm ET.
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with shoots being postponed/canceled, agencies and production cos are relying on stock footage, archives, animation and UGC for clients. @Ryanbarwick and i talked to some to see how they're faring:
adweek.com
Stock footage, animation and archives are coming in handy since live-action shoots have been canceled and delayed.
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☕️🌞🎤 ~Rise & Shine~☕️🌞🎤 Joe Staples (of Mother in LA) sat down with @adage to chat about everything but the work. Thanks @ihsiensherwood and @maskeroni the hosts with the most. https://t.co/XX8fz1m1FY
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Feel all the disco love with Sam Smith’s new lyric video for I Feel Love. A trip that celebrates the LGBTQ+ community and Sam’s interpretation of this iconic classic ❤️✨
Happy New Year fellow humans. Be safe xx 📹 @motherny
https://t.co/GF4Y1ji5Xp
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Good morning, America ☕️ @instagram #CelineDion
It's a retail revolution! @RebeccaJarvis breaks down how you can shop right now in your Instagram feed. https://t.co/ezhSsVCAus
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The 90s and 00s are all coming back to @celinedion on @instagram Shopping. Discover and buy the latest trends now - without ever leaving the app.
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The power of two! Corinna Falusi, will lead next year's @ADC_GERMANY competition. @cofalusi #artdirectorsclub
https://t.co/jr5VE4sh2v
adc.de
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