Crenshaw Communications, a Mod Op company
@modoppr
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Creative Public Relations for a Digital World. Founded by @dorocren. #PR #Marketing #Tech
NYC
Joined January 2009
🔮 Can AI predict the next big IPO? @crunchbase thinks so. With 17 years of proprietary data, its new AI engine forecasts startup funding, acquisitions & public offerings—boasting up to 95% accuracy. https://t.co/Z7tNEQPmgk
#AI #Startups #IPO
wsj.com
The data startup is using AI to forecast startup funding, acquisitions and public offerings—but its biggest challenge may be predicting its own future.
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🕰️⏳ As #TikTok faces a potential ban, industry leaders are bracing for impact. Advertisers are eyeing alternatives like CTV & DOOH, while creators explore new platforms to keep engagement alive. https://t.co/GF4EoN4LUp
#AdTech
admonsters.com
As the industry braces for the next chapter in the TikTok saga, questions remain about how brands will adapt to the new regulations.
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A new report, shared exclusively with WIRED, shows how an AI content mill with hundreds of sites managed to pull big-name advertisers into their schemes.
wired.com
A new report, shared exclusively with WIRED, shows how an AI content mill with hundreds of sites managed to pull big-name advertisers into their schemes.
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All we want for #Christmas is... great PR! 🎄 Delivering holiday cheer one campaign at a time, because ‘tis the season to be pitching. 🎁#MerryChristmas
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Are the DOJ’s antitrust cases against Google addressing the real future of digital advertising? 🚀@cpxi dives into how AI, #CTV, and evolving search behaviors are reshaping the landscape beyond Google’s dominance. https://t.co/TCmMxOvCKg
#AdTech #AI
admonsters.com
Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving...
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Holiday shoppers, beware! 🛍️Scammers are using fake sites & ads for brands like IKEA & Wayfair to steal your info. Spot phishing red flags with tips from the @StaySafeOnline. Protect your holiday deals! 🎁 https://t.co/0sJx4bbvpZ
#holidayshoppingtips #clientcoverage
cbsnews.com
Experts warn of fabricated websites posing as retailers to scam shoppers looking for Black Friday deals.
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We’re feeling extra ‘grateful’ this #Thanksgiving for our amazing clients and team! 🦃 Serving up PR campaigns that are always stuffed with creativity. 🥧 #HappyThanksgiving!
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Cool initiative my team pulled together for @GumGum. In a survey of +1,500, one-third say targeted ads — ads based on companies tracking you across websites — have spoiled gift surprises for them in the past. Peep the data on @ConsumerAffairs. The takeaway: contextual is 👑.
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#Bluesky doubles its user base to 18M post-election as X faces backlash over Musk's political ties. @SOCi_inc notes the rise of decentralized platforms like Bluesky is a 'healthy move,' offering greater community control. https://t.co/92ln4fw1Uv
#SocialMedia #SOCi
forbes.com
Bluesky which was developed by Twitter in 2019 has become one of the fastest growing apps as users become disenchanted with X in the aftermath of the election.
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Not all white noise apps are as soothing as they seem. 🛌🎧 @DoubleVerify reveals dozens of apps are stealing $250K/month in ad fraud, diverting funds from legitimate creators. https://t.co/fH1ScsF3g0
#AdFraud #DigitalSafety
forbes.com
Ad fraud watchdog DoubleVerify says dozens of popular apps that generate white noise so you can sleep at night are actually busy stealing "at least $225,000 per app ...
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#Amazon has made a big shift, cutting its U.S. ad spend by $700M this year. 📉 As the #retail giant tightens its budget, @MediaRadar provides insights on how cost-cutting aligns with Amazon’s growth in operating income.
adweek.com
Five retailers spent $5.6 billion on ads this year
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It’s #ElectionDay. 🗳️ Remember to cast your vote in this year’s presidential election—every voice matters. Let’s participate in shaping the future. #Vote2024
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🚀 #ChatGPT Search is here – a potential game-changer in online search! While it brings a fresh approach with conversational #AI, experts at @soci_inc & @Copyleaks are cautious. #Google’s dominance won't be easy to topple.
independent.co.uk
AI experts tell Anthony Cuthbertson it is ‘huge news in the search world’, offering a brand new way to interact with the web. But it may take more than novelty to bring down a behemoth
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PR so good, it's scary! 👻 This Halloween, we're crafting pitches that are more 'boo'-tiful than ever. 🎃 #HappyHalloween!
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Happy #NationalPublicistDay! 🎉 Today, we celebrate the #PR pros working tirelessly behind the scenes to ensure the truth cuts through the noise. In a world of fast-spreading rumors, publicists are the storytellers and trusted voices we rely on.💻🗞️
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🚨 #NYT pushes back against generative AI, sending a cease and desist to #Perplexity for using its content without consent. As publishers fight back, @Copyleaks reveals Perplexity’s summaries bypass paywalls, raising ethical concerns in AI.
techcrunch.com
The New York Times sent a cease and desist letter demanding that Jeff Bezos-backed Perplexity stop accessing and using its content in AI summaries and
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#WorldSeries2024 starts tonight, and we might be biased, but as a NY-based PR agency, we’re rooting for the @Yankees! 🗽 Here’s to iconic moments, home runs, and the magic of NYC storytelling on the field. Let’s go, #Yankees! ⚾️🏟️
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💰Curious where ad dollars are flowing? @MediaRadar reveals that automotive, digital media, education, and hobbies are ramping up #adspend to capture new opportunities via @ForbesBizDev
https://t.co/XEdEwzLUmL
#clientcoverage
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📺@DoubleVerify CEO Mark Zagorski calls Netflix's investment in adtech a "pretty big deal" on @CNBC #AdTech #Netflix
cnbc.com
Mark Zagorski, DoubleVerify CEO, joins 'Closing Bell Overtime' to talk Netflix earnings and how its ad-tier is performing.
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Venture capital funding for cyber startups dropped 51% to $2.1B in Q3, per @crunchbasenews. With just 4 large rounds, the number of deals also hit a low, highlighting the sector's unpredictable investment pace. https://t.co/uq7Rpm0Wdl
#Cybersecurity #VC #Startups #Funding
cybersecuritydive.com
The decline in funding accentuates the inconsistent pace of venture capital investments in cyber startups.
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