Want more insights & learnings on what differentiates the DTC Brands and retailers killing it on Meta and TikTok versus the ones struggling? Follow along as I plan to share a lot more here soon.

Brands take note 📝 because traditional metrics like follower count matter less and less now. Anyone notice their Ads targeting also performing worse recently? This goes beyond iOS14 and cookie bans. You need to start paying closer attention to organic community engagement as a.

ICYMI @mosseri recently stated on @ColinandSamir podcast that the number one metric driving Instagrams algo is shares per reach. If your content is driving conversations on the platform, public or private, you’re winning 🏆.

ex Meta here, hi 👋 Meta is quietly testing some changes on Instagram’s UI to start publicly revealing the number of shares on content and make those icons just a smidge bigger. Why should brands & creators care? 👇

Hot take? Social community managers and CX need to be working hand in hand 🤝 Shocking how many brands have silo’ed the two roles.

RT @Odile_Roujol: Grateful for working with such inspiring Fab founders: @misbahuz @getnectarAI , Shai Eisenman bubble, @elsa_jungman @Hell….

If you're interested in tapping into an AI first platform to grow your social community engagement and connect it to sales impact (something that has traditionally been seen as upper funnel), let's chat 💬.

🌱 Amanda Schutzbank of @WillowGrowth shared that the brands they've observed growing the most quickly have tapped into building communities, often leveraging social platforms to supercharge their growth. More on this in my future posts!.

🛍️ Meta is the biggest social commerce player in terms of buyers, but TikTok has more users who are buyers. At least 40% of TikTokers are projected to make a purchase on the platform this year. The next challenge for brands is to turn these buyers into loyal, repeat customers.

⏰ Social platforms are also where Gen Z spends an average of 3-4 hours daily! (Statista) – the vast majority (and growing) of this time being in DMs, not on feeds or other surfaces where ads traditionally live. If you don't have a game plan to stay on top of and engage with your.

🔍 67% of #GenZ consumers aged 17-24 start their product searches on social. It's critical for Brands not only to have a presence but also to ensure it reflects an engaged, authentic community. Signals like who's talking, what they're saying, and how you're responding publicly.

Had a wonderful time speaking at the @Odile_Roujol's Fab Ventures annual meeting last week in LA all things AI, TikTok Shops, social commerce & community-driven marketing for Brands. 🚀 Shout out to Shamin at BAM Ventures for moderating!. 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁

RT @getnectarAI: Nectar is @shoptalk this week! If you’re a brand interested in community driven growth, social commerce, conversational AI….

RT @getnectarAI: 🔥 @Klarna's recent AI CX report has everyone buzzing for good reason. Using custom @OpenAI agents they're replacing 700 h….

#RedditIPO 10 customers make over 25% of Reddits revenue 😬 and 98% of their revenue is advertising. With that said, if data is the new oil Reddit definitely has a lot of it. Optimistic future if they’re really able to capitalize on that given AI.

And this is why chatbots are dead ☠️ with AI this never needs to happen. I almost expect this now on any reel with a “comment and I’ll send you a DM”. Original post is about making money on Spotify.

Wow @GustoHQ >3 weeks and no response from HR/Support for a straight forward ask. Calling customer support is just a goose chase to get connected to the right person. Very motivated to try @Rippling or another competitor at this point.

In LA next week! ✨ Brands / marketing / folks in ecommerce interested in connecting my DMs are open!.

Scheming indeed — lots of exciting things in the pipeline for eCommerce brands!.

RT @sophiaamoruso: I want @trustfundvc to win and I want women to start saying it on stages and in closed rooms — so we can win together.….