Adam Mosseri
@mosseri
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Head of Instagram, former head of News Feed and designer. Father of three boys, married up, from New York
Joined June 2007
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👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼
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We are locking President Trump’s Instagram account for 24 hours as well.
We've assessed two policy violations against President Trump's Page which will result in a 24-hour feature block, meaning he will lose the ability to post on the platform during that time.
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Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.
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On Monday, Instagram will be blocked in Russia. This decision will cut 80 million in Russia off from one another, and from the rest of the world as ~80% of people in Russia follow an Instagram account outside their country. This is wrong.
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NFTs on Instagram 🎉
This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.
See you next week! ✌🏼
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Testing Feed Changes 👀
We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
- Home
- Favorites
- Following
We hope to launch these soon. More to come. ✌🏼
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📣 Reels Updates 📣
We’re announcing new features making it easier and more fun to collaborate, create and share Reels. These updates include:
- Reels Video Merge
- Reels Templates
- Remix Improvements
- Dual Camera
Check them out and let me know what you think 👇🏼
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Given the exceptional circumstances, and the fact that the President has decided to condone rather than condemn yesterday’s violence at the Capital, we are extending the block we have placed on his accounts indefinitely and for at least the next two weeks.
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📣 Subscriptions Update 📣
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
- Subscriber Chats
- Subscriber Reels
- Subscriber Posts
- Subscriber Home
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Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.
We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼
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Check in at 8am California time tomorrow for an Instagram announcement...
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🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
- Subscriber Lives
- Subscriber Stories
- Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼
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One thing I hear a lot is people asking to see more friend content in Feed. I'd love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.
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How does Instagram work? Or more specifically – why do I see what I see on Instagram? 🧐
In this video I cover:
- “The Algorithm”
- Ranking Feed & Stories
- Ranking Explore
- Ranking Reels
- "Shadow Banning"
- Influencing Your Experience
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"It’s worth noting that the prohibition that has everyone upset — Twitter banning links to alternatives — is the exact same prohibition that Apple has for the App Store. You can’t even link to your own website if that website has a payment option."
@benthompson
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Hello Twitter, this is Elio. Forgive me if I’m slow to reply and miss more than usual for the next few months.
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🎉 New Features 🎉
Some “finally features” that I think you’re going to be excited about…
- Schedule Posts (coming soon)
- IG Web Updates
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Careful with this headline, the ban is only of *new downloads* of TikTok, an outright ban will happen on 11/12 unless a deal is made.
I’ve said this before, but a US TikTok ban would be quite bad for Instagram, Facebook, and the internet more broadly.
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Today we’re announcing three updates to protect people from racism and abuse on Instagram. We don’t allow hate speech or bullying on our platform, and we hope these new tools will help protect people from having to experience abuse.
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@MKBHD
Oh it does, for sure, but:
1/ each surface adds overhead; we support iOS, Android, www, and IG Lite, and Android is the largest
2/ TikTok and YouTube are behemoths, people share more in messages than they do to Stories or Feed, so we need to adapt
3/ we are leaner than you think
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How the “Algorithm” Works 📝
- “The Algorithm” (or actually algorithms)
- Ranking Stories
- Ranking Feed
- Ranking Reels
- Ranking Explore
- “Shadowbanning”
- How to Grow Your Audience
More details here:
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📣 Testing Feed Changes 📣
We’re testing a new, immersive viewing experience in the main Home feed.
If you’re in the test, check it out and let me know what you think. 👇🏼
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Meta and Instagram’s Future
The future of the ✨metaverse✨ is not yet defined – and I find that really exciting. Looking forward to continuing our work in this space and building this new medium together. ✌🏼
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Very excited about this… it’s long overdue.
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀
Now, when you share an Instagram link on Twitter a preview of that post will appear. 🙌
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📣 New Features 📣
We’ve added new ways to tag and improved ranking:
- Product Tags
- Enhanced Tags
- Ranking for originality
Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve.
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How to Get Verified on Instagram ✅
No, I can’t get you verified... but here are some tips and things we look for when you apply.
Our new blog post has even more info. Check it out 👉🏼
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🎉 Threads 🎉
Threads is our new app, built by the Instagram team, for text updates and joining public conversations ✨
We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram.
Available…
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How the world, and Instagram, is changing – This Week on Instagram.
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❤️ Private Story Likes ❤️
Starting to roll out today, you can now send some love by liking people’s stories without sending a DM.
Likes on stories are private and do not have counts. Rather, they appear as hearts next to people’s handles in your Stories view sheet. 🙏🏼
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📣 Meta Verified 📣
Meta Verified is a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support.
More info here 👇🏼
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📣 Chrono Update 📣
Today, we’re launching two new chronological views for your Instagram Feed – Following and Favorites. These options give you more choice and control over what you see in the app.
Let me know what you think 👇🏼
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Racism is not acceptable and has no place on Instagram.
It is important to us that everyone feels safe and comfortable on our platform. We’re getting better at identifying and removing hate speech and racism but we do make mistakes and we need to do more.
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Many of you are frustrated with Instagram. We’re committed to doing better, and being open about what we do and how we do it.
#ThisWeekOnInstagram
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🚨 AMBER Alerts 🚨
This week, we're bringing AMBER Alerts to Instagram.
This means that if you're in the vicinity of a missing child, you might see an AMBER alert showing important details about the missing child such as a photo & any other information that can be provided. 🙏🏼
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📣 Navigation Update 📣
The navigation is changing in February to make it easier for people to create, be entertained and connect with friends over the things they love.
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Instagram in 2023 📝
We’re going to focus on three things:
- Inspire people to be creative
- Help people discover things they love
- Spark connections between people
Thank you all for making Instagram what it is today. See you in the New Year! ✌🏼
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We’re seeing a significant shift in power from organizations to individuals across industries. Athletes are more relevant than teams. Musicians are going straight to their fans. More and more often people are taking their careers into their own hands – This Week on Instagram.
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Today Facebook is committing an additional $200 million to support Black-owned businesses and organizations. This includes grants for small businesses, nonprofits, content creators and suppliers like marketing agencies.
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Introducing Reels – a new way to create and discover short, entertaining videos on Instagram.
With Reels, you can record and edit multi-clip videos with music, effects, and new creative tools. Share reels with friends on Feed or with the larger Instagram community in Explore.
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🎉 New Features 🎉
This week we rolled out some exciting new features:
- Collabs
- Superbeat, Dynamic & 3D Lyrics for Reels
- Feed creation on desktop
Any new features you’d love to see? Let me know 👇
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Apologies for the outage today, this wasn't how we wanted to start the week. Instagram should be slowly coming back online now...
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It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities.
Videos on Instagram will now have auto-generated captions, where you have the option to turn them off or on.
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Testing “Take a Break” 🧑🔬
We started testing a new feature called “Take a Break” this week. This opt-in control enables you to receive break reminders in-app after a duration of your choosing.
I’m excited to dig into the results & hopefully launch this sometime in December. ✌🏼
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🎉 New Control Features 🎉
Today, we’re launching new tools to help people — especially teens — manage their time and what they see on Instagram:
- Quiet Mode
- Hidden Words for Recommendations
- Not Interested Multi-Select
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📣 Reels Updates 📣
We’re launching a few new Reels features to make it fun and easy for people to find + share more entertaining content:
- ‘Add Yours’ Sticker
- IG-to-FB Crossposting
- FB Reels Insights
Have a favorite? Let me know 👇🏼
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🎉 New Features 🎉
We’ve rolled out some pretty fun new features this week that I wanted to share with you:
-
#IGPlayback
- Reels Visual Replies
- Profile Embed (US only for now)
Any new features you’d like to see? Let me know! 👇🏼
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One Launch 📝 + Four Tests 👨🔬
What we’re launching:
- Notes
What we’re testing:
- Add Yours: Nominations
- Candid Stories
- Group Profiles
- Collaborative Collections
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It's a party 🎉
Today we're rolling out a way for up to four people to go Live together.
Get more details:
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This is an accurate take on what we're doing. To be clear, we're not abandoning photos or photo creators and artists. We're looking at new ways to entertain people. Video is a big part of that, but so are photos.
Instagram's Evolution
Instagram's shift away from being a photo-sharing app is very much inline with the service's continuous evolution.
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Some news: by the end of 2022, we’ll invest over $1B in programs that give creators new ways to earn money – including bonuses that pay them for their content.
Look out for a new Bonuses section in-app this summer and stay tuned for more info.
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📣 Reels Updates 📣
We’re announcing some Reels improvements to make it easier to create and earn from your reels and better understand how they’re performing with:
- Reels Trends
- Enhanced Editing Tools
- Improved Insights
- Gifts Expansion
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🎉 New Features 🎉
Some fun ones this week:
- Live in Profiles
- Remix Video
Let me know what other features you’d like to see 👇🏼
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Our latest actions for racial justice • This Week on Instagram
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You asked and we're delivering... story drafts coming soon 📣
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Birthday week! A big thank you to all of you who share your stories on Instagram, we wouldn’t be where we are without you, 🙏🏼
Everyone deserves to be safe, seen, and heard. Our commitment to you is to do all we can to make sure Instagram is a place where that can happen.
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📣 Creator Updates 📣
We want Instagram to be the best place for creators to make a living doing what they love.
To deliver on this goal, we have some exciting updates in these key areas coming soon:
- IG Creator Marketplace
- Reels
- NFTs
- No Fees
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✨ Avatar Updates ✨
This week 3D Avatars are rolling out to Stories and DMs. Avatars are a key building block for the future of personal identity in the metaverse.
They’re now available in the US, Canada, Mexico and will be coming to more regions in the coming months.✌🏼
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💎 Hidden Gems 💎 - Controls
We want to make sure people have controls to shape IG into what works best for them. Here are a few features that you can use to customize what you see on the app:
- Following Feed
- Favorites Feed
- Not Interested
- Snooze
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📣 Creator Week Announcements 📣
Today, we’re announcing new and improved ways for creators to make a living on Instagram:
- Expanding Subscriptions
- Stars ⭐️ & Gifts 🎁
- Buy & Sell Digital Collectibles
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🎉 Notes Launch Worldwide 🎉
Notes are now available in Europe and Japan.
Check it out and let me know what you think! 👇🏼
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This week we're all waiting and watching and anxious about the election here in the US, and coping memes are everywhere on Instagram.
#ThisWeekOnInstagram
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From time to time I like to call out great features on Instagram that people might not know about. Restrict was inspired by our work on bullying, and allows you to take some control back if you happen to be the target of harassment. Check it out.
#ThisWeekOnInstagram
#HiddenGems
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Yesterday we experienced a technical bug, which impacted millions of people’s stories, highlights and archives around the world. For people impacted by this bug, they saw their stories that were re-sharing posts disappear and their archive and highlights stories were missing.
We know that some people are experiencing issues uploading and viewing stories. This is a widespread global technical issue not related to any particular topic and we’re fixing it right now. We’ll provide an update as soon as we can.
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Creator Lab 🧑🔬
Today, we’re launching Creator Lab - a new, education portal for creators, by creators.
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This feature allows you to bring your content to life by adding a soundtrack to your photo post on Feed. We’re testing this feature with carousel posts now - more to come soon.
Any other gems you think I should cover? Let me know 👇🏼
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💎 Hidden Gems 💎
These are some of my favorite features in
@Messenger
:
- Replies
- Custom Emoji Reactions
- Polls
- Animated Message Effects
Any other features you want to see? Let me know 👇🏼
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This week we added tabs for Reels and Shop given how important video and shopping are to Instagram, and how much we’ve seen both grow, particularly this year. The world is changing quickly, and if don’t adapt, we risk becoming irrelevant.
#ThisWeekOnInstagram
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People accuse us of standing for nothing, but we do have values. We care about voice, we've staked a clear position on voting, on racial justice, and on pride. We believe we all have a story worth telling, and deserve a chance to be heard.
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This week we lost RBG, a woman who did more to advanced women’s rights in the US than most any other. We also saw a grand jury decide not to file criminal charges against the police officers involved in the killing of Breonna Taylor.
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💎 Hidden Gems 💎 - New Messaging Features
A few new messaging features you should check out:
- Active Now
-
@silent
- Quick Send
- New Music Sharing from
@applemusic
,
@amazonmusic
and soon…
@spotify
What else should we add to messaging? Let me know 👇🏼
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How Search Works 🔎
In this video I cover...
- How we rank search
- How to show up on search
- How we keep search safe
- What’s new for search
If you’d like to dig in further check out our new blog post:
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There's an important discussion happening right now about keeping young people safe online. I've been thinking a lot about how Instagram shows up, and I'm looking forward to sharing more of the work we're doing in the weeks ahead 🙏🏼
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Excited to share some new ways for creators to make a living on Instagram:
🛍 We’re testing a native affiliate tool that’ll let creators find new products on checkout, share them with followers and earn commission for purchases they drive.
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Happy International Women’s Day!! This week on Instagram is all about women to honor the day and Women’s History month. I am handing over my account to an amazing woman from our team, Chio, who leads our policy comms team in Asia, 💪🏼🙌🏼
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People in Iran are being cut off from online apps and services. Iranians use apps like Instagram to stay close to their loved ones, access timely and important information and stay connected to the rest of the world. We hope their right to be online will be reinstated quickly.
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Building a more equitable Instagram will take time, but we’re in it for the long run. Today I’m sharing some of the early progress we’ve made to address issues faced by some of Instagram’s most vulnerable communities.
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Our teams at Instagram and Facebook are focused on protecting this election. That’s why today we announced a series of changes that encourage voting, ensure people have accurate information about voting and reduce the chance of post-election uncertainty.
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News! Shopping on Instagram just got easier. 🛍
All eligible businesses and creators in this US can now use our checkout feature, which lets you buy and sell products directly in app. Businesses can also now sell through Live, which means you can buy products in real time.
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✅ Account Status Update ✅
We're expanding Account Status so professional accounts can understand if their content may be eligible to be recommended to non-followers.
Here’s how to get to it: Profile -> Menu -> Settings -> Account -> Account Status
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Visual expression is so important in how we communicate, and GIPHY understands that like no other. Excited to bring their creativity and talent together with ours. Welcome to the family GIPHY!
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Teens, why we care about them and some of what we've learned over the year • This Week on Instagram
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📣 New Features 📣
Today, we’re announcing new tools and resources designed to support parents, guardians and teens on Instagram and in
@MetaQuestVR
.
- Updated Supervision Controls
- Take a Break
- Nudges
More info here 👉🏼
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💎 Hidden Gems 💎 - Your Activity
We believe you should have control over how you show up across Instagram and Your Activity is the one place to do just that.
Check it out and let me know what you think 👇🏼
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Instagram has a new look. Our updated brand identity was designed to embrace evolution & help us create more inclusive experiences.
We partnered with language specialists around the world to design our new typeface, Instagram Sans. You can now use it in Reels & Stories. 🖊️
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New Supervision Tools 👪
Today, we’re introducing new supervision tools on Instagram and the launch of our Family Center – a new, central place for parents/guardians to be more involved in their teens’ online experience.
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Back to an earlier idea to highlight lesser known great Instagram features. This week I talk about saved collections, and reveal a bit of my our neurotic habits...
#thisweekoninstagram
#hiddengems
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Starting today, you can check out Guides – a new way to discover recommendations on Instagram.
We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators.
Find out more:
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📣New Stories Features 📣
We’ve rolled out new ways to share in Stories:
- Link Sticker
- Add Yours Sticker
- Diwali Stickers
Check out the new
#ShareYourLight
#Diwali
stickers by
@neethigoldhawk
in your stories tray. ✌🏼
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Ever miss a good Instagram Live and wish it was available later? Now anyone can save their Live videos to IGTV so they stick around longer than 24 hours in stories.
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Anyone who's done a Live knows the managing the comments can become unwieldy while you do your thing. So today we're launching Live Moderator, which lets you assign someone as a moderator when you go Live so they can manage the comments on your behalf.
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Reels on Facebook 🎉
Today, Reels is launching globally on Facebook. Creators can now share their Instagram Reels as recommended content on Facebook for more visibility and reach.
We are deeply invested in Reels across Meta. A lot more to come! ✌🏼
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This week is Black History Month, so I thought it would be good to hand over my account to one of our Black employees to talk about the work we’re doing to celebrate the month, Black creators, and Black businesses.
#instafam
#shareblackstories
#myblackjoy
#thisweekoninstagram
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📣 Recommendations 📣
To create more opportunities for discovery, we’ve been adding recommendations to more places. Here are ways to be eligible for recs:
- Recommendation Guidelines
- Community Guidelines
- Public Accounts Only
More info here 👉
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