Gessica Bicego
@minigloo
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Computer scientist in love with Marketing | Fractional CMO & Growth Cobsultant | Italian 🍕 in Berlin 🍺
Berlin
Joined November 2007
The rest of the App Growth Annual 2025 lineup is here! (with one more surprise still to come) 🎤 1 keynote 📈 2 Growth Stage talks 💡 2 Indie Stage talks 🛠️ 9 workshops 54 days to go. Here’s who’s joining us in New York City (with talks & keynotes streamed online) 👇 🧵
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For the last few months I have been supporting @PatrickHaede and the @superscale_ai team to make marketers dream comes true: a platform that will help you research, analyze, create amazing ads with AI. It’s an absolute game changer and could not be more proud!
In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing @superscale_ai. This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention
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Kudo to @Funnelfoxhq for all the insights they share about web onboarding 🎊
Incredible @minigloo about transitioning mobile user acquisition to web-to-app. #APSBerlin @apppromotion 🧵Thread with key takeaways:
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.@philgcarter x @revenuecat x @lennysan : The Subscription Value Loop: A framework for growing consumer subscription businesses https://t.co/bUB95QUSwe
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Love these two & a must-listen over the Holidays 😍 @andy_carvell & @minigloo are not afraid to face their fears and talk about failures, missed opportunities & embarrassing blunders leading to lessons learned in the world of mobile growth. https://t.co/emmNYWFaSL
#APSBerlin
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How to evaluate content creators 🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run 💡 @minigloo (CMO at Paired) 🙏 Mobile Heroes Uncensored 🔗 https://t.co/dKlz2WYt6U
#1GemEveryday
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Though obvious, many companies miss out on essential #onboarding steps. @minigloo from Paired shares her thoughts on the topic 💡 Get our user onboarding ebook 👉 https://t.co/ESl8GF1vYu Plus, download our ultimate tracking and #MMP setup checklist👉 https://t.co/u6zZI10s56
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[Recap] Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts https://t.co/6jVH1CbLpv via @AppFollowIO with myself, @minigloo from Paired, Phillip Wayman from @fastic , Dina Barysevich from @flotracker
appfollow.io
Unleash the potential of your subscription app with these expert tips and techniques.
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Looking at the impact on blended ROI 🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run 💡 @minigloo (CMO at Paired) 🙏 Mobile Heroes Uncensored 🔗 https://t.co/dKlz2WYt6U
#1GemEveryday
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Thank you so much @RevenueCat for summarising the 3 marketing strategies that led Paired to success!
In the space of a year, Paired, under the guidance of @minigloo, 4x'd revenues. 💰💸 How was this achieved? Could other app startups learn a thing or two? Well, it begins with building the right team... https://t.co/dSxXhXTXNU
#startupgrowth #mobilegrowth
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Go beyond your "niche" when looking at content creators 🎙️/📹 Acceptable Unprofitability? How Paired Manages Ad Spend To Hit Home Run 💡 @minigloo (CMO at Paired) 🙏 Mobile Heroes Uncensored 🔗 https://t.co/5URYufye1B
#1GemEveryday
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Failure is how we learn. In this live edition of Mobile Growth Nightmares, recorded at APS Berlin 2022, @andy_carvell and @minigloo were joined by Anna Gyuris from Blinklist, and Eva Hoefer, from KptnCook to talk about their biggest failures that led to growth. 👇👇👇
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Join us right now for a chat with @minigloo from Paired, Phillip Wayman from @fastic , Dina Barysevich from @flotracker and @peggyanne on all things user engagement at every stage of app lifecycle. Register here now! https://t.co/mctpx9OypU
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Thank you so much @apppromotion for having me, and to all the amazing marketing experts for the chat! See you next year! #APSBerlin
We all love a mobile growth nightmare right? 😱 join @minigloo and @andy_carvell running their live podcast recording with Anna from @blinkist and Eva from @KptnCookApp #APSBerlin
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Thank you so much @apppromotion for having us!
We all love a mobile growth nightmare right? 😱 join @minigloo and @andy_carvell running their live podcast recording with Anna from @blinkist and Eva from @KptnCookApp #APSBerlin
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We have gotten used to a world where everything can be tracked. But right now you need to evolve as a marketer, learn to embrace uncertainty and thrive in an environment with less data. Amazing presentation from @JesGotti @apppromotion #APSBerlin
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Jessica from Paired sharing how you can make channels shine by tracking beyond what you can see 🚀 #APSBerlin
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I may be biased, but this was the best presentation of @apppromotion #APSBerlin @JesGotti , Performance Marketing Lear at Paired, told us about how to go beyond what you can track to reach higher revenue and profitability
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