The state of Southeast Asia's games industry in 2025 From mobile dominance to creative development Southeast Asia's games market continues to grow https://t.co/tV67vnhOjA via @pgbiz

. @TiltingPoint expands $150M UA fund into consumer apps, deploys $30M across Quiet and lifestyle partner https://t.co/5Hn74YzBcG via @mmarketingreads

⚔️$14M Raised. 50K Fans. One Game 🛡️ What happens when your audience becomes your investors—and your co-creators? In this episode of Mobile Groove, recorded live at gamescom, I talk with Dan Francis and Hisham Saleh of @FatelessGames , the studio behind the upcoming game

Can’t beat them? Autopilot them.

The countdown is almost over — our Mobile & CTV Summit kicks off this Monday in SF! @jampp and @YouAppi are bringing together some of the most inspiring voices in mobile marketing for a day packed with insights, connections, and conversations that matter. Industry experts,

We learn about the playbook to enter and evolve in a c-level position, it's important to stay connected to the details and - in Noga Halperin Sher's case - get your hands dirty. And an intriguing approach to leadership she shares with the @TheUASociety - it is the #SciPlay

👏 This is a great proof point — one I could mention during the @Google App Summit — but the real case study (and the data 💡) is now public, showing how ad quality control directly drives ARPU in this case by 8.5%. @TapNationGames Drives Performance by Controlling Unskippable

A conversation with Bob Carr

Time to hear from Francis Tinney from @Miniclip at @TheUASociety in London. Teaching us to love AI and recognize its power as a "force multiplier"30 second live action advert is a minimum of 10K in the UK - and a timeline of 28 days .., with AI it can be around 3 days and a

Up now at the @TheUASociety Summit is Clement Favier from @Adikteev and he shares a cheat sheet of when incrementality pays, make sure control and test groups are similar (% of payers, ARPU, Conversion rates) ◆ Ensure conditions are similar ◆ Do not use it as always on

Yevhen Tarasenko from #KiloHealth at @TheUASociety Summit: New insights on in-app events, Live Ops and the pivotal importance of scheduling and seasonality - starting with ensuring 6-8 weeks for creation and app store approvals be creative about your events and harness

Kerem Alemdar from @zynga comes to @TheUASociety - and refuses to talk about UA because the growth is in full-funnel approaches. Creative is an important lever and recommends that publsihers have 4 golden, Hero creatives and have another 4 cooking on the side. Every team is

Conservative Small business owners deserve a fair playing field — not retaliation from power-hungry corporations like @Vagaro and it's CEO @FredEHelou who use political warfare against small business owners with different beliefs . A lawsuit has been filed against @Vagaro for

🎉 I've been to all 10 @TheUASociety Summits and at every one I'm also working in the background gathering interviews, highlights and enjoying every opportunity to reconnect. 🙏 Thanks for taking the time to share your gems with me Hazel Puza from @voodoo and Bahadir

🎴 Some marketers tell me they are reigniting nostalgia to generate new revenues or create new titles- but Akshay from #GariaGames approach is more intriguing- takes centuries old card games - part of the fabric of the culture in the Uk and Europe bringing them to mobile. And the

How do you launch a sequel without derailing your original title and its success? We learn from Szilvia Haluska of @pixelfederation at @TheUASociety Summit that cross-promotion and communication are key to addressing existing and loyal players. - and the data shows CPI savings

Live from @TheUASociety London, @SafiaDawood from @MolocoHQ makes a strong case for open targeting and running multi-geo campaigns to cash in on the subtle but lucrative differences between geos - because there are many marketers that deliver impressive ROAS. Another growth

Mark your calendars. After 4 years of building. $PRDT launches November 1st, 2025 - 12PM CET. Let’s make history together. 💚

Eric Keen from @supersolidgames takes to @TheUASociety stage and now we are listening to how a game has scaled by prioritizing networks that own their own supply and he concludes that rewarded have overall outperformed performance networks - but publishers have to be aware the

At the UA Society in London today, Andy Park from @supercell recalls the learnings of the last year that companies need to lean into in a market where apps are losing attention to social apps. A retention-first approach has had its benefits, but it is also important to balance

Out of store is a great opportunity for app companies, and how to increase your gross profit, and another trend is greater revenue (and ad spend) for subscription apps - again because of embracing out of store, Aliaksei Ustauski from @AppsFlyer tells us at @TheUASociety . His

More than ROAS: Redefining Success in Rewarded UA Rewarded ads are evolving—and return on ad spend is just the beginning. In this episode of #MobileGroove I sit down with David Ruggiero from @tyradsmarketing to explore a more holistic approach to rewarded user acquisition—one

if you’re in BD and not using Surf, you're wasting time and money stop going into partnership calls stupid

🎧 @pgbiz brings you two conversations with leaders from @Xsolla  - because together, they tell a powerful story about where gaming, monetisation, and community are headed. Sarah Chafer explains how brands can use gamification and offerwalls to move beyond awareness and into