
Steve P. Young
@stevepyoung
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Founder of @AppMastersCo - the most affordable, most effective app marketing agency. CEO - @indieappsanta
Bay Area
Joined April 2008
Why do I keep creating content even though I'm NOT getting the attention I deserve?. Easy. 1) I use it as a way to learn and teach.2) Most people stop before they allow themselves to get that attention.3) You do NOT need a big audience to build the business of your dreams
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Want free exposure on the App Store or Google Play? 👀. You don’t need a full-blown editorial story. Just use in-app events (iOS) or promotional content (Google Play) the right way. Even if it’s not Tier 1 countries, it boosts massive organic traffic 💥. @appmastersco #appgrow
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@AppMastersCo And here’s the 3-part growth loop behind every top subscription business:.1️⃣ Value Creation – Build the right features.2️⃣ Value Delivery – Market & distribute efficiently.3️⃣ Value Capture – Monetize smartly to reinvest and scale. Watch the full episode:
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What makes a great consumer subscription app?. It’s not just features or fancy design — it’s this:.A Unique & Enduring Core Value Promise 💎. #appmarketing @appmastersco
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@Routinery More apps should treat monetization like product design. Because when UX and revenue work together, every screen sells.
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@Routinery Freemium isn’t about locking features. It’s about unlocking value at the right time. Sometimes, the biggest revenue lift comes from removing friction, not adding features.
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@Routinery In our case studies, removing the trial once a user starts engaging with an app led to a:. 📈 286% increase in sales. When users are already exploring, don’t pitch—let them deepen engagement first.
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@Routinery But here’s the missed opportunity:. 📉 Routinery still shows a “Start Free Trial” button at the same time. It splits the user’s attention and weakens the reward moment.
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@Routinery Why this works:. ✅ Users get to experience premium value before committing.✅ It builds trust and curiosity.✅ It softens the leap from free → paid. A “try before you buy” model—without needing a trial.
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@Routinery The Routinery app does something smart:. 👉 Instead of forcing a paywall, it lets users watch an ad to unlock a premium feature. That’s not just clever UX—it’s a strategic conversion move.
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💡 The UX tweak that could 2x your subscription revenue. @Routinery almost nailed it. Here's what they got right—and what they could improve (based on our 286% sales lift case study): 👇
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RT @AppMastersCo: Join us LIVE on 25th July as Fatemeh shares her 7M+ Android app install strategy. You'll discover:.✅ ASO.✅ Google Ads.✅….
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RT @kedytcom: Based on @stevepyoung's recommendations, I use three localizations: US, MX, and VT, with popularity up to 30 and difficulty u….
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RT @lvshun89: Last month, Family Rewards was featured on.@indieappsanta.! We saw 26x daily downloads during the campaign and maintained 2x….
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@philgcarter @AppMastersCo Money in. Money out. Keep it simple. That’s how small teams build big wins. 💰. @philgcarter @appmastersco #appgrowth. Watch the full episode:.
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Are you an indie dev trying to build a $5–10M ARR app?. Here’s your cheat code 🧠👇.✅ Show the paywall fast.✅ Keep onboarding short & sharp.✅ Don’t underprice your value.✅ Focus on unit economics that open up paid growth. @philgcarter @appmastersco #appmarketing
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Retention isn’t just a metric. It’s your growth engine. 🚀. Even a small increase in retention can drive massive profit gains. Build less. Retain more. #IndieDev #SaaS #MobileMarketing #Retention.
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📈 5. Show Immediate Progress.Users love to feel momentum. → Use progress bars, checklists, and unlockable achievements.→ Show them how far they’ve come—and what’s next.→ Make small wins visible. #Gamification #UserExperience.
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🎯 4. Personalize Everything.The more personal the experience, the higher the retention. → Dynamic content based on behavior.→ Personalized recommendations.→ Location or usage-based nudges. #Personalization #AppEngagement.
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🎁 3. Build Habit Loops.Hook users with a repeatable loop:.Trigger → Action → Reward. → Daily streaks.→ Check-in bonuses.→ Unlockables for consistent use.Make return visits feel rewarding. #HabitFormation #ProductDesign.
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