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Trying to convince our marketing team to make changes in our conversion funnel 😆

Startup playbook changes every five years. What worked in the 2000s won't work now. Always be ready to pivot and adapt to the market needs.

Plan a Multichannel Strategy 🌐 Launch a multichannel marketing plan. Email, social media, content marketing, PR, ads — the works! Ensure your MVP landing page is the central hub for sign-ups and information. Drive traffic, collect leads, and keep the excitement alive.

Leverage Influencers & Partnerships 🤝 Collaborate with industry influencers who align with your audience. Their endorsement adds credibility. Also, partner with relevant businesses for cross-promotion. Ensure they highlight your MVP landing page, collecting valuable leads.

Build Anticipation 🚀 Generate buzz before the launch day. Use social media, email marketing, and more to tease your product and MVP landing page. Share teaser videos, countdowns, and behind-the-scenes insights. Engage with your audience, and ask for their input.

Craft Your Value Proposition ✨ Create a crystal-clear value proposition for your product. What problem does it solve? How does it benefit customers? Ensure this message shines on your MVP landing page. Use it consistently in your marketing materials.

Know Your Audience 🎯 Understand your audience inside out. What are their pain points, preferences, and behaviors? Build detailed buyer personas to guide your efforts. The better you know your audience, the more effectively you can tailor your product and MVP landing page.

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If you are in SaaS, the most reliable metric that actually matters is your churn rate. If your customers are not leaving you, it means you are doing something right.

You want to succeed in startups? Ask these two questions every single day 1. What’s the most important thing I should be working on today, and why? 2. Am I the best person to do it? Stay strategic and focused.

What most people think content marketing is: -Blog posts -Videos -Case studies -Podcasts What content marketing really is: -Solving problems -Curating -Educating -Adding value

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A company asked why it was so hard to hire a good writer. I told them it was because good writing is an illusion: what people call good writing is actually good thinking, and of course good thinkers are rare.

"You’re going to die one day, and none of this is going to matter. So enjoy yourself. Do something positive. Project some love. Make someone happy. Laugh a little bit. Appreciate the moment. And do your work." @naval